Monday, December 24, 2007

Library 2.0 Initiatives in Academic Libraries Now Available

Library 2.0 Initiatives in Academic Libraries

Edited by Laura B. Cohen

Published by ACRL / Price: $35.00 ($31.50 (ALA Member) / 179 pages / 8.25 x 11 / Softcover / ISBN-13: 978-0-8389-8452-9 / ISBN-10: 0-8389-8452-5

Library 2.0 Initiatives in Academic Libraries is a hybrid book and wiki presenting twelve case studies of significant Library 2.0 initiatives in academic libraries.

The case studies describe several emerging practices of Library 2.0. These include varied uses of networked social software and open data formats to add value to and distribute library resources and services. Other cases describe 2.0 ways of pedagogy, the provision of services in physical and online spaces where students congregate, online catalog enhancements, and the creation of feature-rich interfaces for accessing digital research collections. The authors describe the use of such tools as blogs, wikis, podcasts, IM, RSS, XML, Web services, mashups, and social computing to illustrate their efforts to forge new models of scholarly communication in academic environments .

Table of Contents


Laura B. Cohen

Chapter 1
Discovering Places to Serve Patrons in the Long Tail

Patrick Griffis
Kristin Costello
Darcy Del Bosque
Cory Lampert
Eva Stowers

Chapter 2
Chat, Commons, and Collaboration: Inadvertently Library 2.0 in Western Australia

Kathryn Greenhill
Margaret Jones
Jean McKay

Chapter 3
Yale: Taking the Library to Users in the Online University Environment

Kalee Sprague
Roy Lechich

Chapter 4
Delivering Targeted Library Resources into a Blackboard Framework

Richard Cox

Chapter 5
Adapting an Open Source, Scholarly Web 2.0 System for Findability in Library Collections

Bethany Nowviskie
Elizabeth Sadler
Erik Hatcher

Chapter 6
Push and Pull of the OPAC

Daniel Forsman

Chapter 7
UThink: Library Hosted Blogs for a University-Wide Community

Shane Nakerud

Chapter 8
Discussing Student Engagement: An Information Literacy Course Blog

Gregory Bobish

Chapter 9
Building Library 2.0 into Information Literacy: A Case Study.

Susan Sharpless Smith
Erik Mitchell
Caroline Numbers

Chapter 10
IMplementing IM @ Reference: The GW Experience

Deborah B. Gaspar
Sarah Palacios Wilhelm

Chapter 11
Taking the Library to Users: Experimenting with Facebook as an Outreach Tool

Dawn Lawson

Chapter 12
YouTube University: Using XML, Web Services, and Online Video Services to Serve University and Library Video Content

Jason A. Clark

[]With its publication, the contributing authors will write regularly updated reports about their initiatives for at least two years on a ACRL-hosted wiki [].

Wednesday, December 19, 2007

"Facebook" - SecondPlaceWordOfTheYear [w00t!]

Merriam-Webster's [Second] Word of the Year 2007

1. w00t (interjection)
expressing joy (it could be after a triumph, or for no reason at all); similar in use to the word "yay"

2. facebook


(verb) : To upload a photograph to Facebook so that it may be viewed by others.
Have you facebooked those photos from the party last weekend?
Submitted by: Don Brady from Louisiana on Dec. 12, 2007 11:34

(verb) : To create an event entry on facebook
I am going to facebook the party on Friday so everyone knows about it.
Submitted by: Anonymous on Dec. 12, 2007 10:13

(verb) : To get on a facebook website.
Did you facebook today?
Submitted by: Anonymous on Dec. 04, 2007 14:04

(verb) : to look up someone's profile on the popular Internet social network Facebook.
I facebooked Sarah the other day and posted a comment on her wall, but she has yet to reply to my comment.
Submitted by: Anonymous on Dec. 14, 2006 17:09

(verb) : search for another person through the online directory know as facebook
2. to send a message through the online directory know as facebook
I facebooked Lauren yesterday to see where she goes to college.
Submitted by: Anonymous on Dec. 11, 2005 23:24

(verb) : To add someone to your list of friends on the "" website.
Hey, I saw you facebooked me. (also a noun, as in "Look him up on facebook.")
Submitted by: Selena from North Carolina on Dec. 11, 2005 12:03


(verb) : To communicate with others through, like "chatting" is to instant messaging.
Submitted by: Melissa Lester from Canada on Oct. 08, 2007 13:03

(verb) : It means checking out your profile or your friends' profile.
I was facebooking my friends profiles.
Submitted by: Joshua Wilson from Florida on Jan. 29, 2006 20:21


Friday, December 14, 2007

Horizon Report 2007: Social Networking

The New Media Consortium's [NMC] Emerging Technologies Initiative focuses on expanding the boundaries of teaching, learning and creative expression by creatively applying new tools in new contexts. The Horizon Project, the centerpiece of this initiative, charts the landscape of emerging technologies and produces the NMC’s annual Horizon Report

Social Networking

The expectation that a website will remember the user is well established. Social networking takes this several steps further; the website knows who the user’s friends are, and may also know people that the user would like to meet or things the user would like to do. Even beyond that, social networking sites facilitate introduction and communication by providing a space for people to connect around a topic of common interest. These sites are fundamentally about community—communities of practice as well as social communities.

Undoubtedly the most pervasive aspect of Web 2.0, social networking is all about making connections and bringing people together. Conversations that take place in social networking contexts are inherently social, and often revolve around shared activities and interests. The heart of social networking is fostering the kinds of deep connections that occur when common pursuits are shared and discussed.

Students are tremendously interested in social networking sites because of the community, the content, and the activities they can do there. They can share information about themselves, find out what their peers think about topics of interest to them, share music and playlists, and exchange messages with their friends. [snip]

Researchers note that online spaces like Myspace and Facebook give students a safe place to gather, [snip]. Not all social networking sites are aimed at students, of course. LinkedIn is designed for professionals ... . Sites like these, though popular, are not the driving force behind the adoption of social networking in education, however. It is the intense interest shown by students that is bringing social networking into academia.

Social networking is already second nature to many students; our challenge is to apply it to education. Social networking sites not only attract people but also hold their attention, impel them to contribute, and bring them back time and again—all desirable qualities for educational materials.

Relevance for Teaching, Learning, and Creative Expression
Because of students’ tremendous interest in social networking, colleges and universities are increasingly going to be seeking ways to employ the same strategies that make social networking sites so effective. Although there are not yet many institutional examples of social networking, there are easily dozens of examples that are familiar to students and used by them on a daily basis; institutional uses will emerge very quickly because these approaches clearly appeal to students.

Indications are clear that universities are turning their attention to this phenomenon. Centers like the Social Computing Lab at the Rochester Institute of Technology are beginning to examine the effects of social networking in education (see [snip] Research and use of these systems are occurring in tandem, and both will contribute to the integration of social networking and education.

... [T]ools like Elgg (, an open-source system ... lets each user set up a blog, a web profile, an RSS reader, and a file repository with podcasting capabilities. Systems like Elgg offer an easy way to provide social networking options without a huge amount of work by providing hosted accounts or even entire private hosted communities. Such open-source systems can also be downloaded and installed on campus, providing a secure internal community site.

Social networking sites are among the fastest- growing, most-used sites on the Internet, and the features that make them so compelling are features that we need to understand and incorporate into higher education websites. The fact that so many students want these interactions and seek them out is a strong indication that we need to be very interested in them as well. The way these sites bring people together makes them powerful and exciting. This is the next step after portals: to harness the power of social networking to build rich, interactive, robust learning communities.

Sampling of social networking applications across disciplines
Encourage community and self-expression.
Campus-based social networking sites offer a safe, convenient space for students to build ties with community members and experiment with developing a public self. The University of Pennsylvania offers membership in Pennster, its social networking site, to incoming freshmen so that they can begin to get to know their classmates before arriving on campus.

Offer immersion in a foreign language environment. Students learning another language can join a community in that language, where they will be exposed to conversational and colloquial reading and writing, learn about daily life, and establish friendships with native speakers. The Mixxer is a site devoted to helping language students find conversational partners and connecting them using voice-over- IP software.

Extend the impact and life span of conferences and workshops. Topical social networking sites can be used before, during, and long after an in-person conference. Attendees can begin to network before they even get to the hallways, and the group’s wisdom can be collected and preserved, increasing the effect of the conference and prolonging its usefulness.

Examples of Social Networking
Allegheny College on MySpace - At Allegheny College, it’s not just the students who do social networking—the college itself has a MySpace page.

Big Blue Brainstorm - IBM hosted an online Innovation Jam in September2006 that used social networking tools as a way to connect participants worldwide.

RateMyProfessors & Pick-A-Prof - These two services give students an idea of what to expect of a class based on information provided by other students. Students share and seek opinions about 770,000 professors from 6,000 schools at RateMyProfessors. Pick-A-Prof connects with Facebook to integrate students’ friends lists with professor ratings.

Many2Many - A group-authored blog discusses social software, social networking, and their implications for education (Clay Shirky, Liz Lawley, Ross Mayfield, S├ębastien Paquet, David Weinberger, and danah boyd) - is a notetaking tool that lets students take and share notes, quickly link to Wikipedia and Google entries for keywords, keep track of assignments, and manage students' studies.

Further Reading
How university administrators should approach the Facebook: Ten rules (Fred Stutzman, Unit Structures, January 23, 2006) Describes current trends around Facebook and recommends measures for university administrators.

Mashable! (Pete Cashmore, retrieved November 15, 2006) A blog focused exclusively on social networks - a meta-collection of social networking sites, with commentary.

The MySpace Effect (Christopher Heun, SchoolCIO, retrieved December 19, 2006) Discusses how to balance the benefits of social networking spaces with concerns for student privacy and safety.

Social Networking: Five Sites You Need to Know (Fred Stutzman, Unit Structures, June 14, 2006) Overview of five lesser known social networking sites and describes three emerging trends related to the use of such sites.

Social Network Sites: My Definition (danah boyd, Many2Many, November 12, 2006) Describes social networking and offers examples.

Social Software in Academia (Todd Bryant, EDUCAUSE Quarterly, Vol. 29, No. 2, 2006) Describes a variety of types of social software and lists examples of educational use.


Wiki []

PDF (Entire Report) []

Thursday, December 6, 2007

OCLC NextSpace: Libraries and Social Networking

NextSpace (The OCLC Newsletter) asked nine experts to explore and comment on the trends and behaviors of users of the social Web.

{Lori Bell (Alliance Library Systems, Second Life Librarian and Director of Innovation), Edward Castronova (Indiana University, Associate Professor of Telecommunications),
Paul Jones (, Director), Hemanshu Nigam (MySpace, Chief Security Offfice), Kitty Pope (Alliance Library System, Second Life Librarian and Executive Director), Fred Stutzman, University of North Carolina at Chapel Hill, Ph. D. Student), Stuart L. Weibel, Ph. D. (OCLC, Consulting Research Scientist)}

The challenge is how to apply social networking in a digital age to enhance and extend the public service mission of libraries, museums and archives.

How do you define online social networking? Examples of how it’s working well and not so well?

Fred Stutzman: For research purposes, we define social networking sites as those that explicitly enable transversable, persistent social connections in a public sphere. However, as the Web inevitably gets more social, the boundaries between “social networking” and everything else out there becomes less tangible.

Other people are the killer app on the Web, and designers realize this. As a result, I believe we’re going to see everything go social. In fact, I believe that sites where explicit social connections are the primary vector sort of represent version 1 off “social networking”—in the future there’s tremendous opportunity for social connections oriented around objects. for example—people build social connections around something as simple as a hyperlink.

There are so many diverse communities and interests out there, I believe that there’s really limitless opportunity in the “social object” area—I think its an area that leverages “social networking” very well.

What are the impacts, overall, do you think on industry, education and cultural institutions?

Hemanshu Nigam: The Internet is an integral part of people’s lives today, and it offers unprecedented opportunities for knowledge and entertainment. [snip] The line between the online and offline world is fading as social networking sites, e-mail and instant messenger become the new communication tools.

Paul Jones: As with the advent of writing, telegraph, TV and radio, we are seeing reconfigurations of power and of structures for social capital exchange. [snip] Additionally there will be strong reactions, including moral panic, to this change. As the tensions resolve, we may have a new period of enlightenment or a new dark ages. We can count on change, reorder and reconfigurations of institutions and of the powers that they represent.

Fred Stutzman: On one hand, I think these technologies can have tremendous impact, particularly in the breaking down of communication barriers created by cost or distance. At the same time, I wonder if the changes aren’t all that tremendous after all, but rather a natural inclination of social beings to continue to express and communicate with each other in increasingly robust/present/active modes.

However, as natural as these changes may be, we will still need to evolve our institutions toward them, and be reflexive to these changes. I believe the major change will be that individuals will expect the ability to communicate at any time .... .

Edward Castronova Avatar: Furthermore, with the multiple forms and states through which we can communicate, we’re going to find ourselves increasingly aware of each other at times we may not expect. This ubiquitous presence will generate a different understanding of our social interaction. We’re going to immerse ourselves in others—that’s the lasting change—and we’re going to do it in many ways. Virtual sociality is/will be quite real, and that will be an interesting lasting impact.

Castronova: On industry, the impact of online social networks is that they cost much less sustain than offline physical networks do. [snip] In education, online social networks providing a new model of learning that is away from the classroom. Culture, online social networks mean that there is no role for talent promoters. These are all dramatic changes.

Kitty Pope/Lori Bell: The impacts are huge. Every day it seems a new virtual world, or social networking tool is introduced. [snip]. Librarians need to collaborate to explore these tools and share knowledge about what works and does not to help others choose what they want to invest money and time in.

Stuart L. Weibel: In industry, social networking applications will take their place among other tools for connecting people with job and consulting opportunities and sharing business intelligence about best practices, new technologies and projects. Traditional boundaries between organizations will likely be somewhat more porous. [snip]
In education, our first sources have always been our social network… only when that fails us are we willing to go to a library or professor. Social networking applications will sit next to our search engines. [snip]

Specifically, how do you see it affecting libraries/museums? Right now, and in the future?

Hemanshu Nigam: Online social networking has really broken down boundaries and brought together people from all over the world with similar interests. Social networking is an opportunity for libraries and museums to do the same—bring together their patrons, raise funds, and even have their core audience have a say in what exhibits they’d like to see, or what improvements need to be made.

Paul Jones: The question might be rephrased as how will the online affect the offline and vice versa. We’ve seen vividly how the frictionless movement of information and goods is affecting world economies. [snip] How publishing and reading has been changed in what seems for the near term to be irreversible ways. Ask the encyclopedia folks. [snip]

If libraries and museum act on their heritage as places for intellectual improvement and social interaction and cultural cohesion, there is a great future for them. If they act as warehouses for cultural treasures as interpreted by the dominant culture, their days are numbered.

Academic libraries lead public libraries in the transition since more and more academic knowledge is shared digitally more quickly than popular knowledge. But this is only for the moment.


Online, whether social or no, distributes access to the treasures widely and without much friction. The online social networks can, if wisely participated in, increase the value of the institution ... [snip]

Fred Stutzman: I see it affecting institutions in two ways. First, I see institutions deploying social networking functionality in their Web presence; this will provide customers a richer experience, while driving better analytics and more interesting ways of sorting/ranking/filtering content for users.

Second, I see tremendous amounts of opportunities for the objects these institutions posses to become “social objects.” A book, or a piece of art—clearly people would like to share their opinions/experiences of these objects. Look at Amazon—they have tremendous “social object” data around their books (reviews, etc.). Well, what if this data could be freed, or placed into a transportable directory? If we could overlay a meta-architecture that enabled conversation around social objects in any places (i.e. the conversation about a book would be at a multi-library level, not a single library level), I could see this benefiting patrons substantially.

Edward Castronova: Elite cultural institutions no longer have a monopoly on the power to broadcast judgments of quality. There are three roles in online social culture: the creator, the consumer and the critic. The consumers will turn to critics in their hunt for cultural items that interest them. Today, consumers will turn to libraries and museums, since these institutions have reputations of expertise. However, those reputations have largely been self confirming. Great art is at the Met because great artists wanted their art to be known, and the Met is where you went to get your art known. That was in the past. Today, great art can become known through any of millions of channels. It will spread virally. Rather, notice will accrue to individual works of art as they persuade individual consumers of their merits.

Lori Bell Avatar: Critics will play an important role in this, by assessing the flood of artistic work that will come. Simply by rank ordering and commenting on the items in this flood, the critics will give clues to art lovers where to begin their searches. While that is an important role, it is not the dominant role that museums have had in the past. ... [T]he leaped cultural institutions must focus on their talents in assessing art and expressing those judgments to the public.

Kitty Pope/Lori Bell: Public library use is up. Bricks and mortar libraries in communities are a place where people still gather to get books, attend programs, and take kids to story hour. Academic library use is down. Students do not go to the physical library unless they absolutely have to. One academic librarian told me that their book circulation is down so much that they could go totally virtual and serve students just as well with electronic books and journals and interactive services and training. Libraries of all types need to be evaluating and trying these tools as more and more people participate in virtual worlds and other social networking tools. [snip] Libraries need to be where their users are and reinvent some of what they do to meet the information needs people have.

How can libraries best work to shape the next wave? Should they?
Hemanshu Nigam:[snip] Librarians are in a unique position to educate young people about the role the Internet and MySpace should play in their lives, teach them what is and isn’t appropriate online behavior, and give them the tools they need to responsibly handle situations, involving a parent or adult when necessary.

Paul Jones: First “Yes” to part two of the question, then:

Let’s start with online social network systems (SNSes) instead of starting with libraries. SNSes are not so much about building networks as about managing existing social relationships as numerous studies point out. Not a life on the Internet or a life in Second Life so much as, as Wellman puts it, Internet in Everyday Life.

SNSes and other technologies are good for libraries, if libraries can use them to increase and strengthen social ties between the institution and to those using and supporting the institution, to provide services seamlessly or at least more conveniently. In short to become more of a part of our Everyday Lives. SNSes are very good at this or so much better than what we’ve had before that their use and potentials are immediately visible.


[snip] But realistically, folks ask their friends first—every study shows that. Libraries need to be part of the Everyday Lives and of the friend relationships managed by SNSes. The nature of those SNSes may be 3D virtual, text, image, IM, Facebook, MySpace or something still in the garage or coffee shop just down the road. Libraries need to use technology to help shape the information seeking, interpreting and usages of the future. These technologies can help libraries be our better friends—and dare I say it, our better angels.


Fred Stutzman: I believe we need to develop schemas to enable meta-conversation around objects. This conversation must be social and transportable, so that institutions anywhere can leverage its value. Decentralization and breaking down walled gardens is a very important part of enabling conversation, and we can start by building the technical architecture of such contexts. There’s so much that humans can contribute to make the experience around a curated object more rich—we need to break down some boundaries and start enabling that potential.

Kitty Pope/Lori Bell: Libraries need to shape the next wave. They need to be in on the beginning of these technologies to remain viable. Even in Second Life, we are promoting the local library and books and information resources. We have a number of monthly book discussion groups, talks by authors, and exhibits based around literature and the printed word. Libraries should collaborate to work on these because no one has the staff to do and keep up with everything. The more collaboration and partnerships libraries have in shaping the wave, the more successful we will be.


Stuart L. Weibel: This is a hard question to answer. As a community, we are seldom competitive with the flexibility and speed of the entrepreneurial milieu of the Web. Further, we’re undercapitalized, risk averse, and lacking in the incentives that motivate rapid technological revolution. Our ability to lead the way in these developments is doubtful. Without question, however, we can (we must!) deliver content and applications into these emerging platforms, for it is there we will find our patrons.

In the longer run, our steady commitment to fixity will benefit us and our users. We’re trusted and we have a public business model based on adding long-term value to the community. [snip]

Do you see social networking as a serious, long-term cultural and business phenomenon?

Hemanshu Nigam: Absolutely. Social networking sites have become part of the fabric of communication and are overwhelmingly positive channels for people to meet, talk, learn and share ideas. We’re only seeing the beginning of the possibilities this new medium will open up.


Paul Jones: We are in a time not of no tribes but of multiple tribes, not of a single family but of multiple families, not in a time of a single social network but of multiple networks—each of the highly and loosely connected social structures more easy to manage in terms of time shifting, commitment, and in selection. How to make the support of these networks sustainable and flexible is the challenge be it in the form of a business, a government or a group of volunteers.

Fred Stutzman: I see it as a core fabric of the net. The net is social—it has always been, since the first e-mail. Social networking ala Myspace and Facebook are just a new way of looking at how we connect. While I’m quite certain will look at these technologies as dated in a few years, we will always be “social networking” with each other. In five or ten years, it may be more elegant or more refined. We will likely look back on the “friending” process as archaic, we’ll likely think the technology is clunky, and I bet that MySpace’s aesthetic will be an exemplar for what not to do.

Regardless, our course has been set. There’s no turning back from this phenomenon—it has created expectations for mediated social maintenance, and that will continue going forward. I’d wager that “social networking” will be a defining cultural phenomenon of a generation. [snip]

Kitty Pope/Lori Bell: Social networking is a serious, long-term cultural and business phenomenon, but it is not new. People talk about library 2.0, Web 2.0, etc. but I think this is actually just a name for the technology tools used to create local and international communities in the 21st century. As I mentioned before, social networking has been with humans since the beginning of time and as technology is developed, the tools change. Social networks affect everyone because they shape the communities people participate in and how they participate.

Edward Castronova: Yes. Humans are networking animals. They are built to communicate. They have destroyed the tribe, and now the family, in their zealous pursuit of broader social networks. I do not see this trend stopping anytime soon.

Nicole Caruth/Shelley Bernstein: Listening to our visitors is a big part of our mission and central to what we’ve been doing for many years. Web 2.0 and social networking is an extension of that and gives visitors a platform to easily communicate with us. As Ed Dilworth from Wired Magazine said, “The era of control is over: You can either stay in the bunker, or you can try to participate. [snip]

Stuart L. Weibel: Are social networking applications a long-term phenomenon? Returning to an earlier point, they already ARE a long-term phenomenon. Connecting to others, at many levels, is what most people want, privately and professionally. It is a happy irony that we are witnessing the steady transition of computing technology from an alienating presence in our lives towards an enabling technology for better communication and connection.


Friending Can Be Fraughtful

For Professors, 'Friending' Can Be Fraught

The old guy in the corner at a college party can come off as creepy. The same goes for a faculty member on Facebook, the online hangout first populated by students.

"Facebook was created as a place for students, not for professors," says Steve Moskowitz, a sophomore at the State University of New York College at Oneonta. Students should be able to express themselves freely there, he says, without worrying what some professor will think.

One way to do that is by joining groups. Their names, often clever, mark identities like bumper stickers. Mr. Moskowitz formed the group "Gee, I don't think I want my professors on Facebook anymore." Its icon is a lecturer crossed out with a big red X.


But like it or not, professors are logging on. The number of Facebook users is doubling every six months, and adults, including professors, are the fastest-growing group among them. Some want to track down students who no longer respond to e-mail. Many are curious to see for themselves the addictive gabfest. As they sign on, they are negotiating the famously fraught teacher-student relationship in new ways.


Ian Bogost, an assistant professor at the Georgia Institute of Technology, sent "friend" requests to several of his students, but then second-guessed himself. Would they feel obligated to accept? Would they think he expected something from them, maybe more participation in class? It seemed unfair, says Mr. Bogost, who teaches in the School of Literature, Communication, and Culture. "I've definitely kind of backed off the undergrads," he says, "certainly in their earlier years.


Most faculty members on Facebook keep their profiles professional — nothing racier than would be posted, say, on an office door. The consensus on friending seems to be: Accept students' requests but don't initiate any.

That's one of the guidelines for "Faculty Ethics on Facebook," a [Facebook] group started by Mark A. Clague, an assistant professor of musicology at the University of Michigan at Ann Arbor. "Since there's an uneven power dynamic, giving the power to the students to control the relationship" is good policy, he says.

Several dozen professors have joined the group, which also urges members not to troll students' profiles, friends or not. Even though students have become savvier about what they post — and how they adjust their privacy settings — faculty members still might discover things they wish they hadn't.


For all its pitfalls, Facebook can prompt meaningful exchanges. Some professors look up students who e-mail them with questions or are scheduled to come to office hours. What the professors learn, they say, makes them better advisers. Comments that students have posted — concern over a bad class presentation, for example — can provoke a thoughtful conversation.


Cindy Lee, a senior at Simmons College, once "poked" a professor — Facebook-speak for a friendly nudge. He poked back. That virtual informality, she says, gave her a mentor she wouldn't have felt comfortable approaching otherwise.

Modern times have dealt the teacher-student relationship many challenges: sexual harassment, political correctness. "It's harder to have an earnest, and still professional, but personalized relationship with students," says Mr. Bogost.

A modern tool may complicate that relationship further. Or, with its quirky brand of humanity, help recover it.

Section: Short SubjectsVolume 54, Issue 15, Page A1



Monday, December 3, 2007

The Facebook Project: Sociology of SNS

The Facebook Project
The Facebook Project is an ongoing research study conducted by Jeff Ginger, a graduate student in the department of Sociology at the University of Illinois Urbana-Champaign. The focus of the project, in short, is to study and understand and its many impacts and implications. At this time the scope of the endeavor is broad, encompassing studies of many of the intricacies and facets of Facebook using a multi-method and multi-disciplinary approach.

Table of Contents for Original Proposal


Sunday, December 2, 2007

LibGuides Library: A New Facebook Application

New Facebook Pages Application - LibGuides Library As many are aware, Facebook recently announced Facebook Pages that allows libraries and other organizations to create a corporate Facebook profile


Springshare, the makers of LibGuides, recently announced the development of a new Facebook App for Facebook Pages called LibGuides Library.

Once added to a library's Facebook Page, the LibGuides Library App provides a link to the library's LibGuides system and also invites users to Add The App to their individual profiles. As an added bonus, visitors to a library's FB Page are able to search the local library OPAC.

Lisa Wallis, a librarian at Northeastern Illinois University (NELU) , suggested The Big Idea and Beta-tested The App.

Thanks, Lisa!!!


The LibGuides Library App is available at

Monday, November 12, 2007

LibAds(sm) Facebook Group Launched


I have established a global Facebook group for discussion of any and all issues relating to LibAds(sm).


"LibAds(sm) is a global Facebook group devoted to discussion of the potential use of Facebook SocialAd technology to target ***local*** LIBRARY information resources (e.g., databases, e-journals, Web sources) to Facebook library patrons."


Please Join and Contribute !


LibGuides: The Web 2.0 Library Knowledge Sharing System (in Facebook)

LibGuides: The Web 2.0 Library Knowledge Sharing System (in Facebook)

Source []

Welcome to Springshare!
Springshare tools enable you to publish useful information, share knowledge, and discover new resources. You can create online communities and social networks centered around the resources at your library, school, or academic department … .

LibGuides is a Web 2.0 library knowledge sharing system. Think of it as social networks meets wikis meets bookmarks meets blogs … LibGuides helps librarians share knowledge and information, while highlighting and promoting the library resources and services to the community.

LibGuides is a system for publishing information and creating social networks centered around the library resources. Librarians create Guides (we use the word loosely - it can be any content, on any topic, for any purpose) and then publish them online. The Guides contain documents, links, podcasts, RSS feeds, videos, etc. Users can participate in interactive polls and rate the links and resources.

The system supports tagging of content. The homepage displays the tag cloud listing the most popular tags, and the most recent content published. LibGuides delivers relevant information to patrons, while encouraging them to browse the library resources via tags and subject keywords … .

LibGuides is also available from Facebook, enabling your users to access the library content, chat with reference librarians, and even search the catalog, all from their Facebook homepage.

The system is fully customizable, enabling you to offer a cutting-edge Web 2.0 tool with your library brand on it.

Source []

Facebook Integration

Facebook is one of the fastest growing websites, with the projected user base of 50M by the end of 2007. Most college students already use Facebook, but increasingly the alumni and the high school students are also signing on. Many customers of academic and public libraries are using Facebook on a regular basis.

It is important for libraries "to go where the customer is" and offer their online services and content outside of the library website. In addition to providing a convenient way for your users to access the library content and services from Facebook, this serves as an excellent marketing tool for libraries. Making the content and services available in Facebook greatly improves the visibility of your library services.

LibGuides is the first library application available within Facebook. The user simply needs to select LibGuides from the list of applications in Facebook. LibGuides will recognize the user's school affiliation and the system will be available to this user directly from their Facebook homepage … .

Source []

Distribute Your Content And Services
***Customer Service 2.0
LibGuides helps you improve and enhance the service to your customers by sharing useful information and knowledge with them. It helps you build meaningful relationships with your customers and provide them with the information they need, when they need it. LibGuides gives your library a new avenue to service the customers' information needs.
***Web 2.0
When your patrons are on MySpace, Facebook, and SecondLife,you need to keep up with the times and offer them web 2.0 tools in your library. LibGuides enables you to offer a cutting edge library web 2.0 application and enhance your status in the eyes of your customers. It is a great way to boost your library's web presence.
***Marketing 2.0
LibGuides help you promote the use of library services and databases. It also facilitates the marketing of the knowledge of individual librarians. Create Guides centered around specific databases, driving the usage and promoting your electronic content. Create Guides highlighting the services available in the Library. Create Guides in your subject specialty, marketing your knowledge as an information specialist … .
***Communication 2.0 and Reference 2.0
LibGuides helps you improve the communication with your patrons, and communication within the library staff. You can create customized portals and Guides for the specific academic departments, faculty, or courses thus giving you a new channel to effectively communicate with these groups. You can use LibGuides within the library to collaborate and communicate on the internal staff projects and assignments ... . In LibGuides, users can chat with reference librarians using any IM network, as well as using web-based chat widgets such as meebo or plugoo.
***Accountability 2.0
Accountability and the measurement of effectiveness of library services are very important for libraries. Usage statistics from LibGuides provide additional information about the use of your online services. In addition, patrons can participate in interactive polls and rate individual resources, giving you instant feedback so you can evaluate and chart the future course of your library service offerings.
****Community 2.0
Social networks are a big part of web 2.0. LibGuides enables libraries to create an information-sharing knowledge network in your community. Furthermore, with LibGuides your library becomes a part of the global LibGuides Community. You can explore and share information with other librarians with similar subject specialty and interests … .

Create an Online Community at Your Library
LibGuides enables you to create an online community website full of useful information about any topic of interest to your audience. Your librarians can serve as guides, publish useful information and share knowledge. Visitors to your LibGuides will discover new and useful information, explore various interesting topics, and learn all about library, librarians, and many useful library resources available to them.

Source []

Before you jump off to the demo system, watchthe LibGuides introduction flash video

When you log on to LibGuides, you will find many instructional how-to videos which show you how to use the system. Here are a few samples which will give you a good overview of how the system works.
***Creating a new Guide
***Adding Content to your Guide
***Customizing your profile

In addition, here are a few Guides about the system.
***Introduction to LibGuides
***LibGuides Training Videos
***LibGuides FAQ

Source []

Demo System
We have a live LibGuides demo system for you to check out. Go ahead and create a Guide or two, and see for yourself how useful the system would be at your Library. The demo is available at You will need an account to create Guides, so send us a quick email at requesting the account.

***General information, kudos, accolades, etc. []
***Demo [ (for a demo account on]
***Sales related questions ( )

305 W.89th St.
Suite 2F
New York, NY 10024

About Springshare
Springshare was founded by Slaven Zivkovic, an entrepreneur with a history of library innovations. The first webmaster at Orradre Library at Santa Clara University, Slaven went on to co-found Docutek Information Systems, which created the industry's first electronic reserve system, ERes. He also led the development of one of the first virtual reference systems, VRLplus

Source []

Sunday, November 11, 2007

LibAds(sm): Facebook SocialAds To Promote Library Information Sources


A major online computer library center should consider the launch of a new library advertising service.

"Called LibAds(sm) the new program would be threefold: information service providers can create branded pages, run targeted advertisements, and have access to intelligence and analytics pertaining to the site's more than 50 million users. Partners can participate in all three components of LibAds(sm), or a combination of them.


Through the branded pages program, information service providers can design custom pages with information, content, and custom applications--"any application that was written for users on the Facebook Platform," Zuckerberg explained. Facebook patrons can sign up as "fans" of a database, install branded applications, and other activities that will all show up in their profiles' "mini feeds" and on the "news feeds" that are broadcast to their friends lists.

"When people engage your page on Facebook, that's going to spread information about a database database virally through the social graph," Zuckerberg said. "It becomes a trusted source."


Additionally, Facebook has unveiled targeted advertisements that will allow individual libaries to target by any information inside Facebook profiles, from academic major, courses, and required and optional reading [snip]

"With this interface, you'll be able to target information sources exactly the people that you want," Zuckerberg said. "This is some really powerful stuff, and nothing like this has ever been seen before."

Finally, Zuckerberg showed how LibAds(sm) will also give libraries access to tracking and analytics information about exactly who they're reaching and what kind of trends are appearing all over the site. "As you run LibAds(sm), you'll be able to see the exact mindshare that your brand is getting."

He assured the audience that this will not compromise members' personal privacy in any way. "No direct personally identifiable information is ever shared back with information service providers," he explained.

... will be accessible through local regional consortia as well as through an online "self-service assistant." Launch partners, which had been rumored to be limited to a select nine or ten, include The CSA, Chemical Abstracts Service, EBSCOHost, Elsevier, H.W. Wilson, National Information Services Corporation, Ovid Technologies, Thomson Corporation, and several dozen others.

With Apologies to Caroline McCarthy -- Friends blog -- November 11 2007
[ ]

Facebook SocialAds


As many know, Facebook recently announced the launch of a new advertising service.

"Called Facebook Ads, the new program is threefold: advertisers can create branded pages, run targeted advertisements, and have access to intelligence and analytics pertaining to the site's more than 50 million users. Partners can participate in all three components of Facebook Ads, or a combination of them.


Through the branded pages program, advertisers can design custom pages with information, content, and custom applications--"any application that was written for users on the Facebook Platform," Zuckerberg explained. Facebook users can sign up as "fans" of that brand, install branded applications, and other activities that will all show up in their profiles' "mini feeds" and on the "news feeds" that are broadcast to their friends lists.

"When people engage your page on Facebook, that's going to spread information about your brand virally through the social graph," Zuckerberg said. "It becomes a trusted referral."


Additionally, Facebook has unveiled targeted advertisements that will allow marketers to target by any information inside Facebook profiles, from relationship status to favorite television shows. [snip]

"With this interface, you'll be able to target exactly the people that you want," Zuckerberg said. "This is some really powerful stuff, and nothing like this has ever been seen before."

Finally, Zuckerberg showed how Facebook Ads will also give advertisers access to tracking and analytics information about exactly who they're reaching and what kind of trends are appearing all over the site. "As you run ads on Facebook, you'll be able to see the exact mindshare that your brand is getting."

He assured the audience that this will not compromise members' personal privacy in any way. "No direct personally identifiable information is ever shared back with marketers," he explained.

Facebook Ads ... will be accessible through the company's sales team as well as through an online "self-service assistant." Launch partners, which had been rumored to be limited to a select nine or ten, include The New York Times Co., Blockbuster, CondeNet, General Motors, STA Travel, Fandango, CollegeHumor, Joost, Six Apart, Coke, Sony BMG, Verizon, and several dozen others.

Caroline McCarthy -- the social [blog] -- November 9 2007

Studying Students: The Undergraduate Research Project at the University of Rochester


Earlier this year, the Chronicle of Higher Education published a mostinteresting story titled "An Anthropologist in the Library: The U. of Rochester takes a close look at students in the stacks"
[] (Subscribers)

Recently the full results of the study were reported in StudyingStudents: The Undergraduate Research Project at the University of Rochester. Studying Students: The Undergraduate Research Project at theUniversity of Rochester provides a view into the ground breaking application of ethnographic tools and techniques to the understanding of undergraduate students and their use of information. The publication describes findings of the work at the University of Rochester River Campus Libraries and provides insight into how academic librarians might use these techniques on their own campuses.


Table of Contents
Introduction to the Undergraduate Research Project /Nancy Fried Foster and Susan Gibbons
1. Faculty Expectations of Student Research / Barbara Alvarez and Nora Dimmock
2. Asking Students about Their Research / Vicki Burns and Kenn Harper
3. Night Owl Librarians: Shifting the Reference Clock / Suzanne Bell and Alan Unsworth
4. Library Design and Ethnography / Susan Gibbons and Nancy Fried Foster
5. Dream Catcher: Capturing Student-Inspired Ideas for the Libraries' Website /
Jane McCleneghan Smith and Katie Clark
6. Photo Surveys: Eliciting More Than You Knew to Ask For / Judi Briden
7. Mapping Diaries, or Where Do They Go All Day? / Katie Clark
8. What an Experience: Library Staff Participation in EthnographicResearch / Helen Anderson and Ann Marshall
9. Then and Now: How Today's Students Differ / Sarada George
10. The Mommy Model of Service / Nancy Fried Foster
11. Conclusion: Creating Student-Centered Academic Libraries / Susan Gibbons and Nancy Fried Foster

Price: $28.00 ALA Member Price: $25.20100 pages 8.5" X 11" SoftcoverISBN-13: 978-0-8389-8437-6 ISBN-10: 0-8389-8437-1

Also Available As a Open Access Downloadable File[ ]

[] [Thanks Sean]

Podcast Available

College & Research Libraries News Editor-In-Chief David Free talks with Judi Briden, Katie Clark, and Ann Marshall of the University of Rochester River Campus Libraries about their use of ethnographic tools and techniques to understand undergraduate students and their use of information. Briden, Clark, and Marshall are contributors to the ACRL publication Studying Students: The Undergraduate Research Project at the University of Rochester.[16:37]

[ ]



Human resource management, Social networks, Job satisfaction

Social Networks: The Newest Employee Engagement Tool?
Anonymous. HR Focus. New York: Nov 2007. Vol. 84, Iss. 11; pg. 8, 1 pgs

HR professionals are becoming acquainted with social networks, such as MySpace, for the information they may reveal about job candidates -- and not necessarily positive information at that. These networks can have a positive role to play in managing employees once you have hired them. Adding social networking to talent management can speed employee onboarding, increase job satisfaction, encourage cross-departmental cooperation, and reduce turnover. Offering a technology and communications means that is already familiar to and accepted by Gen Y workers can be a way to build loyalty among these workers, ... .

[snip]. Mentor Scout, a division of HR software developer Hobscot Corp. (Honolulu), has released a new edition of talent management software that adds social networking capabilities aimed at Generation Y (or Millennial) workers, according to Beth Carvin, president and CEO. "Gen Y learns by asking their peers," she said. "From a corporate standpoint, they need a way to facilitate this."

The Talent Networking Edition [] of the software enables employees to create MySpace-style profiles about their professional and personal lives as a means of engaging them with their employer. The functions are arranged into tabs including "projects" (for information about current work project, challenges, or ideas); "applause" (for praise or thank yous from colleagues); "favorites" (for listing preferences on issues such as Web sites, books, blogs, classes, and productivity tools); and "get together" (for arranging social events with co-workers).

[snip]. Gen Y workers have already embraced this form of communication and interaction, which is driving the need for such tools, Carvin said. This is a generation that values and expects praise and recognition, uses peer-to-peer knowledge transfer, and expects their time with an employer to be of short duration. [snip]


"You try to cut down on turnover by building open communications." Providing employees a new way to connect with younger colleagues who are already using social networks helps build loyalty.



Saturday, November 10, 2007

Online Social Networking: The Killer App for Distance Learning ?

Distance Learning – Social Software’s Killer Ap[p]?

Terry Anderson
Athabasca UniversityCanada’s Open University

Presented at Breaking Down Boundaries: A Conference on the International Experience in Open, Distance, and Flexible Education, Aldelaide, Australia, November 7-11, 2005.

This paper discusses the challenges of developing modes of distance education that afford maximum freedom for learners—including the ability to enroll continuously and to pace one’s own learning—and yet still create opportunities to work cooperatively in learning communities with other students. To resolve these often conflicting priorities, a new genre of networked-based learning tools known as educational social software is defined, described and its attributes discussed. The paper concludes with a description of the design-based research work begun at Athabasca University using an instance of the ELGG open source, social software tool set.


"... ELGG (version 0.30), offers many of the same tools and was chosen for our installation due to the strength of its ad hoc folksonomie style linkages, the number of active users on the main site [] and a Canadian connection (David Tosh - one of the principal developers ... ). "


"This overview of [Educational Social Software] (ESS) tools is perhaps yet another instance of ‘it will be perfect when. . . ’. ESS tool development and application is in very early stages and doubtless there are many blind alleys as well as very productive avenues yet to explore. I remain convinced that using the tools and affordance of the emerging educational semantic web will result in very significant improvements ... to our current practice and theory of distance education. Social software needs a ‘killer ap’ and distance education needs new cost and learning effective tools to develop and enhance the creation and maintenance of social presence. These are indeed exciting times!


Library 2.0 Initiatives in Academic Libraries

Title: Library 2.0 initiatives in academic libraries /
Author(s): Cohen, Laura B.
Publication: Chicago : Association of College and Research Libraries,
Projected Date: 0712
p. cm.
Language: English
Contents: Discovering places to serve patrons in the long tail / Patrick Griffis ... [et al.] -- Chat, commons, and collaboration : inadvertently library 2.0 in Western Australia / Kathryn Greenhill, Margaret Jones, Jean McKay -- Push and pull of the OPAC / Daniel Forsman -- Adapting an open-source, scholarly Web 2.0 system for findability in library collections, or, Frankly, vendors, we don't give a damn / Bethany Nowviskie, Elizabeth Sadler, Erik Hatcher -- Delivering targeted library resources into a blackboard framework / Richard Cox -- Yale : taking the library to users in the online university environment / Kalee Sprague, Roy Lechich -- UThink : library hosted blogs for a university-wide community / Shane Nackerud -- Discussing student engagement : an information literacy course blog / Gregory Bobish -- Building library 2.0 into information literacy : a case study / Susan Sharpless Smith, Erik Mitchell, Caroline Numbers -- IMplementing IM @ reference : the GW experience / Deborah Gaspar, Sarah Palacios Wilhelm -- Taking the library to users : experimenting with Facebook as an outreach tool / Dawn Lawson -- YouTube university : using XML, Web services, and online video services to serve university and library video content / Jason A. Clark.
Standard No: ISBN: 9780838984529 (pbk. : alk. paper); 0838984525 (pbk. : alk. paper) LCCN: 2007-41401
Descriptor: Academic libraries -- Information technology -- Case studies.
Class Descriptors: LC: Z675.U5; Dewey: 025.5/24
Responsibility: Laura B. Cohen, editor.
Document Type: Book
Entry: 20071005
Update: 20071027
Accession No: OCLC: 177818002
Database: WorldCat

Open WorldCat

Thursday, November 8, 2007

Episilen: Academic Facebook

What is Epsilen?

Epsilen places social networking and ePortfolios at the center of global eLearning, creating a new environment for the next generation of learners and professionals. Described by some users as an "academic Facebook," Epsilen connects peers, enabling meaningful knowledge and object exchanges. Epsilen is a comprehensive software package that provides wide-ranging tools and services that students and professionals need for their day-to-day learning, teaching, networking, and collaboration. The Epsilen suite includes ePortfolios, Learning Matrix, a Global Learning System (GLS), Group Collaboration, Object Sharing and Repository, Blogs, Wiki, Messaging, Resume, Social and Professional Networking, ... .

How does Epsilen work?
Epsilen members’ collections (files, courses, etc.) and data are securely stored in a remote central database accessible from school, home, work, or anywhere via the Internet. An Epsilen member has total control for sharing his personal portfolio and collections with schoolmates, teachers, or potential employers, as well as social and professional groups. Additionally, each Epsilen member has a personal Web site (ePortfolio) with a lifelong Web address (URL). Upon sign-in, an Epsilen member may access any of a number of internal application software packages and tools. Within the Epsilen Environment is an ePortfolio management software package where members can create and maintain personal ePortfolios and Web sites, where teachers can use the Global Learning System (GLS) to deliver course content online so students receive complementary learning material and can interact with classmates outside the classroom, and where members can use the extensive resume and career builder software to create resumes or curriculum vitae (CV) and produce career portfolios. Finally, the networking software built into the Epsilen Environment can intuitively connect students, faculty, and professionals according to their academic, professional, and social communities.


Epsilen is the result of six years of research and development activities at the CyberLab, Purdue School of Engineering and Technology at IUPUI. Epsilen is being proposed as a new model and software framework for the next generation of lifelong learners and professionals.

Managing Courses Defining Learning; What Faculty, Students, and Administrators Want?" by Ali Jafari, Patricia McGee, and Colleen Carmean, published in EDUCAUSE Review.

NYTKnowledge Network

New York Times Knowledge (NYTKnowledge Network) offers New York Times content to complement faculty-designed courses served dynamically in customizable templates through Epsilen’s Global Learning System. New York Times content is aggregated by subject and easily selected and incorporated into lessons by faculty and the interactive learning environment. NYTKnowledge Network provides access to a repository of Times archives back to 1851 Times articles, special issues sections, multimedia features, and synchronous and asynchronous contact with correspondents, resulting in an extraordinary integrated learning environment that supports hybrid or online offerings.


Sunday, November 4, 2007

Facebook Fridays

Serena Software Adopts Facebook as Corporate Intranet
Business Wire
. New York: Nov 2, 2007.

Serena Software, Inc. is breaking out of the corporate mold by announcing today that its 800 employees around the globe will participate each week in a company-wide program called "Facebook Fridays," which encourages employees to find fun and personal connections in the workplace. Each Friday, employees are granted one hour of personal time to spend on their Facebook profiles and connect with co-workers, customers, family and friends. [snip]

As Web 2.0 technologies such as instant messaging (IM), wikis, and texting make communication faster and more efficient, the "human" element of communication can feel increasingly removed. How can people bring that sense of personal interaction and community back into the workplace? Surprisingly, through one of the hottest technologies around -- Facebook, a social utility that connects people with friends and others who work, study and live around them.

Fanatic for Facebook
Serena President and CEO Jeremy Burton is an avid user of Facebook, using it to keep in touch with employees, friends, and business partners from wherever he is ... . He wants to bring the benefits he gains from using Facebook to his company, and allow employees to have more fun combining their personal and professional lives. He is doing this by making Facebook his company's intranet -- a place where employees can find everything from a list of company holidays to the CEO's favorite movie. Burton believes that colleagues who get to know one another on a more personal level will work together better. The company already has more than 30% of its global workforce on Facebook prior to the launch of Facebook Fridays.

"As our business continues to grow, the workplace becomes more and more distributed, which can make us feel disconnected from one another," said Burton. "Social networking tools like Facebook can bring us back together, help us get to know each other as people, help us understand our business and our products, and help us better serve our customers -- on demand.

[snip]"... Companies that do not embrace social networking are making a huge mistake." Burton believes it's critical to understand and embrace "[the world of Gen Y'ers] including on-demand Internet applications and an "innovation without permission" mentality.

About Serena Software, Inc.

Serena Software, Inc. [] is the leading global independent software company focused on Business Mashups and Application Lifecycle Management (ALM). More than 15,000 organizations around the world, including 96 of the Fortune 100, rely on Serena solutions to automate the application development process and effectively manage their IT portfolio. Serena is headquartered in San Mateo, California, and has offices throughout the U.S., Europe, and Asia Pacific.