Tuesday, May 22, 2007

User-Generated Content and Social Media

NFAIS is organizing a one-day meeting, User-Generated Content and Social Media, to be held on June 29, 2007 at PALINET Headquarters, in Philadelphia, PA, from 9:00am to 4:30pm.

It has been estimated that by the year 2010, 70% of all digital information being created will be user-generated . And as of July 2006 half of the top ten fastest growing web brands were based upon user-generated content (think MySpace, Flickr, Wikipedia) . Certainly the use of new technologies such as blogs, wikis, bookmarks, user tagging, etc. has become commonplace in order facilitate communication, information sharing and even collaborative efforts within the workplace – global or not.

But what does this growth in user-generated content mean for information providers such as publishers and librarians? Does it represent an increase in valuable content that needs to be incorporated into products, services and collections? Should the new social media be embraced as a means of engaging the user community or as a means of increasing productivity within an organization? What trends are emerging that must be incorporated into plans for future products and services? This program will answer these questions and more as publishers, librarians and other information professionals share their experiences in creating their own blogs as an effective means of communication, in leveraging valuable user-generated content to enhance products, in creating online communities to engage users, and in using social media to create a more product workplace. The year 2010 is not that far away!!

Preliminary Program Agenda

8:30am - 9:00am: Registration and Continental Breakfast

9:00am - 9:05am: Welcome

Bonnie Lawlor, Executive Director, NFAIS

9:05am - 9:30am: User Generated Content: Current Status

Speaker TBA

This session will provide an overview of user-generated content tools such as blogs, bookmarks, wikis, etc. and where they fall in their lifecycle with regard to development and user acceptance. In addition, the major hosting services and distribution channels will be discussed along with the features and functionalities that are essential to facilitate the conversation, collaboration and overall productivity integral to any online community – including those within a corporate environment.

9:30am - 11:00am: Blogging as Professional Practice in the Information Community

Steven J. Bell, Associate University Librarian for Research & Instructional Services, Temple University

Rafael Sidi, Vice President, Product Development, Elsevier Engineering Information

Barry Graubart, Vice President, Product Management, Alacra, Inc.

This session will focus on the value of a blog as a communication tool. Three information professionals will discuss why they have adopted this new technology - whether it be for current awareness, academic discussion or commentary. They will provide insight on the time and effort involved, how users find their blogs, the feedback that they have received from users within their specific community, and the pros/cons of blogging as an effective communication channel.

11:00am - 11:15am: Break and Networking Opportunity

11:15am - 12:15pm Syndication of User-Generated Content

Lawrence F. Schwartz, CEO and President, Newstex

Jonathan Hoy, Strategic Alliance Manager, LexisNexis

Blogs with proven value are increasingly being considered as yet another source of information, not unlike journals, newspapers, reviews, etc. This session will discuss how one information provider identifies important blogs for inclusion in information packages, the criteria used for selection, and the method used, if any, for compensating the author. The subject disciplines that have content-rich blogs will be highlighted, along with those disciplines in which the technology has not yet been widely embraced. In addition, an online service provider will discuss how they are currently incorporating blogs into their services, the level of usage to date, and their plans, if any, for increasing the use of blogs as a source of information.

12:15pm - 1:15pm Lunch and Networking Opportunity (lunch provided)

1:15pm - 2:45pm: The Collaborative Information Workplace

Nicole Engard, Web Manager, Jenkins Law Library

Barbara Brynko, Editor-in-Chief, Information Today, Inc.

This session will focus upon the effective use of collaborative communication tools within the workplace. The speakers will discuss why they adopted such technologies and how they identified the tool(s) most appropriate for their specific need(s). In addition they will discuss implementation issues such as user resistance, the learning curve required, and any unanticipated problems that may have arisen. The level of success achieved to date and any emerging trends that they have observed will also be discussed.

2:45pm - 3:00pm: Break and Networking Opportunity

3:00pm - 4:30pm: Community Wisdom

Diane Pardee, Chief Marketing Officer, SelectMinds.com

Corie Lok, Editor, Nature Network Boston

Abby Blachly, Chief Librarian, Librarything.com

This session will discuss the pros and cons of creating an online community for the purpose of collaboration and/or adding value to users. Speakers will discuss why they created an online community, how they selected specific functionalities for use by that community (blogs, forums, static pages, wikis, etc.), which of those functionalities have been the most successful, and the problems most frequently encountered by those responsible for administrating the community. In addition, they will highlight the benefits that members have derived from their participation as well as the return on the investment that their organization has received as a result of creating the community.

4:30pm: Adjournment

Registration Discount Available Through June 8th 2007

Source [http://www.nfais.org/events/event_details.cfm?id=42]

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