Saturday, June 30, 2007

Thesis: Uncovering The Social Impacts Of Facebook On A College Campus

Uncovering The Social Impacts Of Facebook On A College Campus

By Matthew Robert Vanden Boogart
Master of Science Kansas State University 2006

With the creation of Facebook in 2004, colleges and universities across the United States have been playing catch-up with students. This new technology carries much weight as a new medium for students to build social connections and grow as members of their institutions. However, this new technology also brings negative implications such as lowered GPAs with greater use.

Research was conducted at four major institutions across the country exploring how residence hall students use online communities and the impact it has on their physical world experience on campus. snip]

This study explores the impacts Facebook has had on a college campus. University administrators are urged to use this data to take a proactive approach to using these technologies to enhance the overall campus experience.

TABLE OF CONTENTS

TABLE OF CONTENTS ..... i
LIST OF TABLES ..... iv
ACKNOWLEDGEMENTS ..... viii

CHAPTER ONE – INTRODUCTION ..... 1

Background ...... 1
Statement of the Problem ...... 2
Statement of Purpose ...... 2
Instrumentation ..... 2
Research Question ..... 3
Significance of Study ..... 3
Delimitations ..... 3
Definition of Terms ..... 4
Confirmed Guest ..... 4
Facebook ..... 4
Flame War ..... 4
Group ..... 4
Party ..... 4
Residence Hall ..... 4
Wall ..... 4
Weblog ..... 4
Summary ..... 4

CHAPTER TWO – REVIEW OF LITERATURE ..... 6

Physical World Communities ...... 6
Online Communities ..... 7
Preece’s Purpose, People, and Policies ..... 10
Physical World Communities v. Online Communities ..... 14

CHAPTER THREE - METHODOLOGY ..... 15

Research Question ...... 15
Instrumentation ...... 15
Pilot Study ..... 16
Population and Sample ......16
Procedures ..... 17
Data Analysis Procedures ..... 18
Limitations of the Study ..... 19
Summary ..... 19

CHAPTER FOUR – PRESENTATION AND ANALYSIS OF DATA ..... 20

Overview of Study ..... 20
Institutional Response Rates ..... 20
Respondent Demographics ..... 21
Overview of Online Involvement ..... 27
General Internet Use Results ..... 28
Facebook Engagement ..... 32
Non Facebook Engagement ..... 39
Physical World Engagement ..... 40
Research Question Analysis ..... 46
Facebook Uses and Perceptions ..... 46
Physical World Engagement and Perception ..... 51
Online Community Impact on Social Connectedness ...... 55
Summary ..... 55

CHAPTER FIVE – DISCUSSION OF RESULTS ..... 56

Summary of Study ..... 56
Discussion of Online Community Involvement ..... 56
Discussion of Research Question ..... 57
Contributions to the Field ..... 59
Recommendations for Future Research ..... 59
Conclusion ..... 60

REFERENCES ..... 61

[APPENDICES]

APPENDIX A – SURVEY INSTRUMENT ..... 64
APPENDIX B – CARNEGIE CLASSIFICATIONS ..... 82
APPENDIX C – INSTITUTIONAL PARTICIPATION INVITATION ..... 84
APPENDIX D – ONLINE COMMUNITIES RESEARCH FACT SHEET ..... 85
APPENDIX E – INSTITUTIONAL INVITATION EMAIL FOLLOW-UP ..... 87
APPENDIX F – PARTICIPANT INVITATION EMAIL ..... 88
APPENDIX G – PARTICIPANT REMINDER EMAIL ..... 89
APPENDIX H – TECHNICAL DIFFICULTIES INVITATION EMAIL ..... 90
APPENDIX I – DEMOGRAPHICS BY INSTITUTION ..... 91
APPENDIX J – ONLINE INVOLVEMENT BY INSTITUTION ..... 96
APPENDIX K – GENERAL INTERNET USE BY INSTITUTION ..... 97
APPENDIX L – FACEBOOK USE BY INSTITUTION ..... 102
APPENDIX M – NON-FACEBOOK USE BY INSTITUTION ..... 111
APPENDIX N – PHYSICAL WORLD INVOLVEMENT BY INSTITUTION ..... 112

Source

[http://krex.ksu.edu/dspace/bitstream/2097/181/1/MatthewVandenBoogart2006.pdf]

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