Friday, September 28, 2007

Always Illinois: University-based Social Networking Service

ILLINOIS is on the cutting edge of alumni relations with a new, free, online community exclusively for you – our alumni and students, faculty and staff.

Always Illinois empowers you to maintain lifelong relationships, to network within the ILLINOIS family in a secure global community, and to stay connected with the campus, your college, department, and student or alumni organizations.

Always Illinois provides a culture of connectivity for the entire ILLINOIS family!

It's like an ILLINOIS version of Facebook or MySpace with the added security and privacy you deserve. Always Illinois is a trusted and secure online forum where thousands of members of the Illinois family can build and maintain personal and professional connections.

Unlike [other] online social networks that are open to the general public, Always Illinois is a private and secure network ... .


Always Illinois is driven by you. Once on the network, you can join customized groups for your class year and degree-granting unit, your geographic location, student organizations, professional organizations ... .Communicate through messaging, photo albums and blogs, and use the search capability to find other alumni who share common interests, acquaintances, professions, locations, and more.

First, create a profile. Then invite friends and colleagues to join your network or become your friend. Once you create your network, you are also linked to the networks of all the people you know ... . [snip]



Always Illinois utilizes the inCircle social networking system from Affinity Circles.

Key inCircle Features and Benefits

My Profile: By deciding which personal information to include and determining who in the network can access their information members can protect their privacy.

Photo Albums: Sharing photos from vacations and family events as well as professional functions makes interactions more personal.

My Contacts: By filtering and viewing their network based on region, profession, or industry, members can locate friends and colleagues and even plot the connections on a dynamic Yahoo!Map.

Network: inCircle fosters professional growth by helping users locate professional contacts, find help with job searches, or make connections within specific industries.

Events: Groups or individuals can publicize events on inCircle networks, giving event coordinators faster, easier access to members.

Forums: Discussion groups ranging from jobs and sports to parenting, music, and fundraising give everyone a voice in their community.

Groups: Creating customized groups within an organization's network to accommodate chapters, clubs, industry professionals, or fraternal organizations makes it easier to organize events and maintain momentum.

Blog Feeds: Members can expand their reach by sharing their blogs in a personal profile via RSS feeds.

Jobs: inCircle creates a new channel for job seekers, helping them find jobs through listings posted by employers as well as through peer-to-peer inCircle community job searches.



Meebo Me!, Won't You?


I Encourage All To Load the MEEBO Facebook App for One-To-One / In-Facebook Chat from Within Your Profile


Let’s Talk, Why Don’t We !


Sunday, September 23, 2007

The OneAfter909: Penn State Facebook Library App


Emily Rimland, Information Literacy Librarian at Penn State University, recently announced that Penn State recently released a Facebook OPAC App


The first version was released in time for the library's annual Open House and students were provided with an opportunity To Add The App to their Facebook profile.

By the End of The Event 909 Users had Added The App and The Response was Quite Positive!


The App allows the user to 'Search The CAT at Penn State' / 'Find Books' ), as well as to 'Search ProQuest at Penn State' / ' Find Articles' and to access 'Quick Links'
(Hours, E-resources List (A-Z), Course Reserves, My Account, and ASK! a librarian).

A separate link is also provided for the library's 'ASK! a Librarian' at the bottom of each search option page.

!!! Users remain within Facebook in performing an OPAC search and viewing results !!!

The 'Penn State University Libraries Search' was developed by Binky Lush, Brad Kozlek, Emily Rimland, and Chris Stubbs.

Congrats To All!


Saturday, September 22, 2007

Fish Oil

Digital Culture
Social Networking Sites for Boomers Blossom

Morning Edition, September 17, 2007 · New social networking Web sites vying for screen time are targeting the older set. These sites are aiming to grab the attention of people who find that joining or feels like crashing their kids' party.


Mini Library: Facebook App for The European Library


A Facebook App named Mini Library is now available for searching The European Library, an online portal to major European OPACs.



The portal allows users to search through the resources of 30 of the 47 national libraries involved in The European Library. Currently The European Library gives access to 150 million entries across Europe



Wednesday, September 12, 2007

Facebook With Sticky Wrinkles

September 12, 2007
New Social Sites Cater to People of a Certain Age

SAN FRANCISCO, Sept. 11 — Older people are sticky.

That is the latest view from Silicon Valley. Technology investors and entrepreneurs, long obsessed with connecting to teenagers and 20-somethings, are starting a host of new social networking sites aimed at baby boomers and graying computer users. The sites have names like Eons, Rezoom, Multiply, Maya’s Mom, Boomj, and Boomertown. They look like Facebook — with wrinkles. [snip]


“The older demographic has a bunch of interesting characteristics,” Mr. Kedrosky added, “not the least of which is that they hang around.”

This prospective and relative stickiness is helping drive a wave of new investment into boomer and older-oriented social networking sites that offer like-minded (and like-aged) individuals [snip].


In August, Shasta Ventures led a $4.8 million financing round for TeeBeeDee, a site coming out of its test stage this month. The name is short for “To Be Determined” [snip].

But there are 78 million boomers — roughly three times the number of teenagers — and most of them are Internet users who learned computer skills in the workplace. Indeed, the number of Internet users who are older than 55 is roughly the same as those who are aged 18 to 34, according to Nielsen/NetRatings, a market research firm.


“There’s a recognition that this generation now uses the Internet just like younger people,” she said. “The one thing this generation hasn’t done yet is network online.”


Some of the older users of the sites say the experience feels more comfortable to them than when they tried MySpace, Facebook or Friendster.


Peter Pezaris, president and chief executive of Inc., based in Boca Raton, Fla., said he believed that older customers were stickier than younger ones, but said the evidence so far was anecdotal. He said 96 percent of the company’s active users returned each month, a statistic that he said impressed the venture capitalists who considered investing in the site.

David Carlick, a managing director with VantagePoint, which led the latest investment round in Multiply, said he believed that social networking sites in general had a bright business future as advertisers start to gravitate to them. He also said he believed that targeted sites, like those focused on an age demographic, could be particularly effective.


Peter Ziebelman, a partner at Palo Alto Venture Partners, joked that the interest in sites aimed at aging Americans represented the end of a state of denial for venture capitalists.

“Perhaps there aren’t many V.C.’s who want to be in the newspaper saying they’re backing the 5o-and-over population,” he said. “They’d rather say they’re attending the next keg party.”


Ms. Ayers said that the investors are learning that social networks aimed at older users are a big draw for investors, consumer products and services companies. “Not only do we have a lot more money, we pay a lot more attention to advertisers,” she said.


Our audience, while it is harder to attract, is more durable and sticky over time,” he said.



Tuesday, September 11, 2007

LibGuides @ Dalhousie University


Dalhousie University Libraries, Nova Scotia, Also Has A Most Impressive Collection of LibGuides.


"Don't know where to start your research? Look up--in the right hand corner of every page of our website you'll see a "Subject Guides" box. Explore over 140 guides covering subjects from Atmospheric Science to Environmental Engineering to History to Sociology. Created by the Dalhousie Librarians, the LibGuides recommend databases, websites, core journals and specialized resources in your field.


As of September 11 2007, Dalhousie had 145 LibGuides !!!



P.S. Miss Teen South Carolina, Caitlin Upton: Nova Scotia is in Canada [:-)


Saturday, September 8, 2007

LibGuides @ BC

On August 31 2007 Boston College formally launched its LibGuides series.

LibGuides @ BC, a new generation of research guides from your Boston College Librarians, launched today


LibGuides @ BC, created and maintained by Boston College librarians, provides research sources, strategies, and support to the BC community. Individual guides cover broad subject areas, specific topics, and general research techniques.

Most Recent Guides

#1. About LibGuides @ BC
Created on 09-04-2007 by BC LibGuides

#2. Music
Created on 08-31-2007 by Sonia Ensins

#3. Biology
Created on 08-31-2007 by Sally Wyman

#4. Nursing
Created on 08-31-2007 by Wanda Anderson

#5. Psychology
Created on 08-30-2007 by Kwasi Sarkodie-Mensah

#6. Business Law
Created on 08-30-2007 by Sonia Ensins

#7. Library Science
Created on 08-29-2007 by Pam Perry

#8. Social Work: Social Welfare & Policy
Created on 08-28-2007 by Kate Silfen

#9. Social Work: Health & Mental Health
Created on 08-28-2007 by Kate Silfen

#10. Social Work: Diversity & Cross-Cultural Issues
Created on 08-28-2007 by Kate Silfen


New LibGuides Features and Functionalities

LibGuides is a fully featured, easy to use, online publishing system. The combination of useful features and unique functionality make it an ideal solution for librarians to share knowledge and useful information. LibGuides takes the best features of blogs, wikis, and social networks, enabling you to easily publish content and make it available ... .


LibGuides Email Alerts
Users can receive email alerts every time their chosen content is published. They can chose to ... [receive] alerts when a Guide with certain tags ... is published, when ... [a] favorite librarian publishes a Guide, or whenever any new Guide is published. ...
[A]lerts enable patrons to stay ...[current about] ... LibGuides content ... [snip].
[ ]


Integration with and Social Bookmarking
Librarians can easily embed their tag clouds into LibGuides. In addition, users can easily save and share their favorite Guides on or LibMarks, [a social bookmarking and tagging application designed offered by Springshare], or ... email it ... .


Tag Clouds and Tagging of Content
LibGuides supports tagging of content, making it easier for patrons to find information ... The tag cloud on the homepage displays the list of most popular tags ... .


Web 2.0 for Librarians and Information Professionals

Web 2.0 for Librarians and Information Professionals

By Ellyssa Kroski

Neil-Schuman Publishers | November 2007 | 200 pp.| 1-55570-614-2 | $75

Here is a book that will help public, school, and academic librarians take advantage of Web 2.0 technologies. Using an easy-to-understand writing style, author Ellyssa Kroski provides librarians and information professionals with a detailed look at the latest and hottest technologies. She provides innovative, real-world examples of libraries which are using these technologies to enhance their online presence, showcase services and increase patronage – as well as helpful, illustrative screenshots. Whether to create a book review blog, social bookmark collection, subject specific RSS feed, or a specialized search engine, librarians will find this guide invaluable for promoting their services in a digital age and attracting even the most tech-savvy of patrons.


Ellyssa Kroski is a Reference Librarian for Columbia University as well as an independent Information Consultant, national conference speaker, and adjunct faculty member for Long Island University's LIS program. She has been working with Information and Internet technologies for over 10 years and specializes in Web 2.0 technology. Ellyssa holds an MLIS degree from Long Island University and authors the blog InfoTangle at [].


Pre-Publication Discount Available


Friday, September 7, 2007

A Facebook for the Few

September 6, 2007
A Facebook for the Few
If more proof were needed that the rich are different, it could be found on, an invitation-only social networking site.


“I need to rent 20 very luxury sports cars for an event in Switzerland on the 6th September,” a member wrote recently on the Forum, aSmallWorld’s popular nucleus. “The cars should be: Maserati — Ferrari — Lamborghini — Aston Martin ONLY!”

Another announced: “If anyone is looking for a private island, I now have one available for purchase in Fiji.”

Founded four years ago, the site, promoted as a Facebook for the social elite, has grown from about 500 members to about 150,000 registered users. [snip], aSmallWorld has attempted to create an Internet niche by cultivating an air of exclusivity.
The site functions much like an inscrutable co-op board: its members, who pay no fee, induct newcomers on the basis of education, profession and most important, their network of personal contacts. [snip]

Users are mostly young — 32 on average. Many have graduate degrees and a taste for living extravagantly on more than one continent. Sixty-five percent are from Europe, 20 percent from the United States and the rest scattered around the globe.


We’re dealing with a group of people that moves in social migration around the planet,” said Joe Robinson, the new chief executive. “From the point of view of a Mercedes-Benz or a Piaget, that makes this an enormous marketing opportunity.”

Advertising rates are competitive with those of and, Mr. Robinson said. On average, clients spend $20,000 to $50,000 a month, he said. The company also arranges dinners and tastings where members can sample advertisers’ products. For one recent gathering, Rémy Martin supplied 4,000 bottles of its premium Cognac, valued at $200 each.

But the presence of advertisers raises questions about just whom they are reaching and whether this business model works.

Mr. Robinson said 35 percent of aSmallWorld members log in every day. But Andrew Lipsman, a senior analyst at comScore Network, a company that rates online usage, said that it is hard to track the number of unique visitors because the site is relatively small. “If there are a couple of hundred thousand registered users,” he said, “probably only a fraction are visiting the site regularly.” Compare that with Facebook, which in July had 30.6 million unique visitors, a number that has doubled since last year, Mr. Lipsman said.

Skeptics are not sure just who is getting the message. “For truly wealthy consumers, time is the ultimate luxury,” said Pam Danziger of Unity Marketing, which researches luxury brands. “These people are not going to waste it hanging about on a social networking site.”

The site has drawn enough notice to breed its share of copycats. Milton Pedraza of the Luxury Institute, a New York research group, plans to introduce Luxury early next year as an advertising-free, gated online community; members will pay an annual subscribers’ fee of $250. He says members will each have a net worth in the millions or tens of millions. “[snip]

Small World loyalists seem content. Laura Rubin, a brand consultant and fashion publicist in New York, uses her personal network of about 170 members to build her business. “It’s like a Rolodex,” she said. Last month she combed that base for guests to attend a fashion party in the glass-enclosed penthouse of Hotel on Rivington on the Lower East Side.




Tuesday, September 4, 2007

Creating & Connecting: Research and Guidelines on Online Social and Educational Networking

More Teens and 'Tweens Are Creating Content and Connecting Online for Educational Benefits

Offering Schools New Opportunities to Use Technology Reports New National School Boards Association Study

Alexandria, VA – August 14 - A new study released today by the National School Boards Association and Grunwald Associates LLC exploring the online behaviors of U.S. teens and ‘tweens shows that 96 percent of students with online access use social networking technologies, such as chatting, text messaging, blogging, and visiting online communities such as Facebook, MySpace, and Webkinz. Further, students report that one of the most common topics of conversation on the social networking scene is education.

Nearly 60 percent of online students report discussing education-related topics such as college or college planning, learning outside of school, and careers. And 50 percent of online students say they talk specifically about schoolwork.

“There is no doubt that these online teen hangouts are having a huge influence on how kids today are creatively thinking and behaving,” said Anne L. Bryant, executive director of the National School Boards Association. “The challenge for school boards and educators is that they have to keep pace with how students are using these tools in positive ways and consider how they might incorporate this technology into the school setting.”

Students report they are engaging in highly creative activities on social networking internet sites including writing, art, and contributing to collaborative online projects whether or not these activities are related to schoolwork. [snip]

Today, students report that they are spending almost as much time using social networking services and Web sites as they spend watching television. Among teens who use social networking sites, that amounts to about 9 hours a week online, compared to 10 hours a week watching television.

“Our study showed that 96 percent of school districts say that at least some of their teachers assign homework requiring Internet use,” said Peter Grunwald of Grunwald Associates. “What this means is that schools may be starting to use the Internet and other technologies more effectively.

In the future, schools that incorporate social networking tools in education can help engage kids and move them toward the center of the learning process.”

While most schools have rules against social networking activities, almost 70 percent of districts report having student Web site programs, and nearly half report their schools participate in online collaborative projects with other schools and in online pen pal or other international programs. Further, more than a third say their schools and/or students have blogs, either officially or in the context of instruction.

The report, “Creating & Connecting: Research and Guidelines on Online Social and Educational Networking,” is based on three surveys: an online survey of nearly 1,300 9- to 17-year-olds, an online survey of more than 1,000 parents, and telephone interviews with 250 school districts leaders who make decisions on Internet policy.

The study was carried out with support from Microsoft, News Corporation, and Verizon, and does not necessarily represent the views of the underwriters.



Full Text Available


Sunday, September 2, 2007

Dissertation: Computer Technology, Digital Transactions, and Legal Discovery

Computer Technology, Digital Transactions, and Legal Discovery: A Phenomenological Study of Possible Paradoxes

by Richard L. Ponschock
Ph.D., Capella University, 2007, 199 pages; AAT 3246872

Computer technology provides numerous conveniences while societal dependency is increasing. As computer technology becomes engrained into daily routines, tremendous amounts personal information are being digitized, stored, and in many cases distributed or sold to organizations for secondary uses.

This phenomenological research study examined possible infringements of Fourth Amendment rights on individuals when personal digital transactions generated as part of their daily lives are mined for purposes other than the creator's original intent.


The study found that the secondary uses of personal data for purposes other than the intent of the originating transaction are escalating. These subsequent uses have an impact on individual privacy.

The study concluded that the Fourth Amendment only protects United States citizens from illegal search and seizure by the government and does not protect personal data from a third party.

Current laws and court rulings do not view personal information as belonging to an individual. [snip]

Social networking using MYSPACE(TM) and blogging internet sites is replacing the street corner and playground discussions of the past. The permanency of digital information is expansive as the digital comments and diaries of today can last through the life of their originator.

Any digital record can confront its author again as an e-discovery document in a court of law.

The ProQuest Dissertations & Theses database (PQDT)


Leading by Using Social Networks: Facebook and Second Life

Leadership Development Program
October 21 2007 | Sunday | 5:30-6:30 PM

Leading by Using Social Networks: Facebook and Second Life
Second Life and Facebook offer different opportunities for group leaders.

Facebook is great for building a community presence that can be referenced at anytime and provides more familiar forms of interaction such as messaging and email. It only requires a computer with minimal capabilities. Second Life is a 3D virtual world that offers, among many other things, real-time meeting capability and exciting new forms of interaction, though the technological demands are higher. Attend this session for an overview about how each of these social networking tools facilitates leadership.

Though only a few years .... [old], Facebook is ... [one of the fastest growing] social networking communit[ies], with over 30 million members worldwide. Originating in academe, many from the information professions are active on Facebook, and this holds potential to help growth and interest of millennial-age and other new professionals to become involved in professional organizations, should we reach out to them and try to build virtual community. Pascal Calarco has set up an ASIS&T group on Facebook, now over 130 members throughout the world. He will talk about this group and some of the virtual communities of interest to library and information science, and how we can possibly leverage this community to identify and grow future ASIS&T leaders.

Allison Brueckner will present on the various leadership styles which she has observed and practiced for nine months in Second Life (SL), a 3D virtual world. Social networks inherently evolve and the evolution of leadership styles used in SL has varied in degrees of success. Ms. Brueckner will discuss the technological challenges SL leadership faces, when executing various projects and tasks. She will also present the social impact this virtual environment makes on leadership styles. A demonstration in-world, in Second Life, will also be given.

Moderator: Trudi Bellardo Hahn, Professor of Practice, University of Maryland College of Information Studies

Speakers: Pascal Calarco, Head, Library Systems, University of Notre Dame and Allison Brueckner, (SL alias: Teofila Matova), cAliCo Information Consulting, Principal, and Dexter District Library, Technology Librarian

Free To Conference Registrants. Advance Registration For The Program Is Required.


Saturday, September 1, 2007

Who Founded Facebook? A New Claim Emerges

September 1, 2007
Who Founded Facebook? A New Claim Emerges
PALO ALTO, Calif., Aug. 29 — Mark E. Zuckerberg is considered the founder of Facebook, the popular social networking Web site estimated to be worth upward of $1 billion.

Three Harvard classmates, the founders of ConnectU, have long claimed that Mr. Zuckerberg stole the idea from them, and they are suing him in Federal District Court in Boston.

Both parties seem to have forgotten Aaron J. Greenspan, yet another Harvard classmate. He says he was actually the one who created the original college social networking system, before either side in the legal dispute. And he has the e-mail messages to show it.

As a Harvard student in 2003 — six months before Facebook started and eight months before ConnectU went online — Mr. Greenspan established a simple Web service that he called houseSYSTEM. It was used by several thousand Harvard students for a variety of online college-related tasks. Mr. Zuckerberg was briefly an early participant.

An e-mail message, circulated widely by Mr. Greenspan to Harvard students on Sept. 19, 2003, describes the newest feature of houseSYSTEM, as “the Face Book,” an online system for quickly locating other students. The date was four months before Mr. Zuckerberg started his own site, originally “” (Mr. Greenspan retained his college e-mail messages and provided The New York Times with copies of his communications with Mr. Zuckerberg.)

Later the two students, who both graduated in 2004, exchanged e-mail about their separate projects. When Mr. Greenspan asked what Mr. Zuckerberg was planning and suggested the two integrate their systems, Mr. Zuckerberg responded, a month before starting his own service: “I actually did think about integrating it into houseSYSTEM before you even suggested it, but I decided that it’s probably best to keep them separated at least for now.”



"Librarians Find New Uses for Facebook"


The Top Ten Library Apps profiled by Ellyssa Kroski, Columbia University,


as well as the (Facebook) Librarian App created Brad Czerniak, a LIS Student @ Wayne State University


have been highlighted by The Chronicle of Higher Education in a brief August 31 --Wired Campus-- story titled "Librarians Find New Uses for Facebook"


Congrats Ellyssa and Brad !!!


NPR: Facebook Brings Nosy Advertising to Members


Does This Approach Hold Promise For Promoting Library Resources and Services to Facebook Patrons?

All Things Considered

August 28, 2007 · Social networking site Facebook is developing a system to allow marketers to specifically target members with advertising based on what is said in their profiles and messages.

Jonah Bloom, editor of Advertising Age, talks with Robert Siegel about the future of Internet advertising.



ROBERT SIEGEL, host: With every keystroke on the popular social networking site Facebook, users leave behind a goldmine of information – personal information, photos, postings of their likes and dislikes, whether it comes to movies or food or friends. Well, Facebook now wants to use that information to better connect small advertisers with its users and to make some money while they’re at it.