Saturday, September 1, 2007

NPR: Facebook Brings Nosy Advertising to Members


Does This Approach Hold Promise For Promoting Library Resources and Services to Facebook Patrons?

All Things Considered

August 28, 2007 · Social networking site Facebook is developing a system to allow marketers to specifically target members with advertising based on what is said in their profiles and messages.

Jonah Bloom, editor of Advertising Age, talks with Robert Siegel about the future of Internet advertising.



ROBERT SIEGEL, host: With every keystroke on the popular social networking site Facebook, users leave behind a goldmine of information – personal information, photos, postings of their likes and dislikes, whether it comes to movies or food or friends. Well, Facebook now wants to use that information to better connect small advertisers with its users and to make some money while they’re at it.

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