Sunday, November 4, 2007

Facebook Fridays

Serena Software Adopts Facebook as Corporate Intranet
Business Wire
. New York: Nov 2, 2007.

Serena Software, Inc. is breaking out of the corporate mold by announcing today that its 800 employees around the globe will participate each week in a company-wide program called "Facebook Fridays," which encourages employees to find fun and personal connections in the workplace. Each Friday, employees are granted one hour of personal time to spend on their Facebook profiles and connect with co-workers, customers, family and friends. [snip]

As Web 2.0 technologies such as instant messaging (IM), wikis, and texting make communication faster and more efficient, the "human" element of communication can feel increasingly removed. How can people bring that sense of personal interaction and community back into the workplace? Surprisingly, through one of the hottest technologies around -- Facebook, a social utility that connects people with friends and others who work, study and live around them.

Fanatic for Facebook
Serena President and CEO Jeremy Burton is an avid user of Facebook, using it to keep in touch with employees, friends, and business partners from wherever he is ... . He wants to bring the benefits he gains from using Facebook to his company, and allow employees to have more fun combining their personal and professional lives. He is doing this by making Facebook his company's intranet -- a place where employees can find everything from a list of company holidays to the CEO's favorite movie. Burton believes that colleagues who get to know one another on a more personal level will work together better. The company already has more than 30% of its global workforce on Facebook prior to the launch of Facebook Fridays.

"As our business continues to grow, the workplace becomes more and more distributed, which can make us feel disconnected from one another," said Burton. "Social networking tools like Facebook can bring us back together, help us get to know each other as people, help us understand our business and our products, and help us better serve our customers -- on demand.

[snip]"... Companies that do not embrace social networking are making a huge mistake." Burton believes it's critical to understand and embrace "[the world of Gen Y'ers] including on-demand Internet applications and an "innovation without permission" mentality.

About Serena Software, Inc.

Serena Software, Inc. [http://www.serena.com/] is the leading global independent software company focused on Business Mashups and Application Lifecycle Management (ALM). More than 15,000 organizations around the world, including 96 of the Fortune 100, rely on Serena solutions to automate the application development process and effectively manage their IT portfolio. Serena is headquartered in San Mateo, California, and has offices throughout the U.S., Europe, and Asia Pacific.

[http://www.forbes.com/businesswire/feeds/businesswire/2007/11/02/businesswire20071102005296r1.html]

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