Sunday, November 11, 2007

Facebook SocialAds


As many know, Facebook recently announced the launch of a new advertising service.

"Called Facebook Ads, the new program is threefold: advertisers can create branded pages, run targeted advertisements, and have access to intelligence and analytics pertaining to the site's more than 50 million users. Partners can participate in all three components of Facebook Ads, or a combination of them.


Through the branded pages program, advertisers can design custom pages with information, content, and custom applications--"any application that was written for users on the Facebook Platform," Zuckerberg explained. Facebook users can sign up as "fans" of that brand, install branded applications, and other activities that will all show up in their profiles' "mini feeds" and on the "news feeds" that are broadcast to their friends lists.

"When people engage your page on Facebook, that's going to spread information about your brand virally through the social graph," Zuckerberg said. "It becomes a trusted referral."


Additionally, Facebook has unveiled targeted advertisements that will allow marketers to target by any information inside Facebook profiles, from relationship status to favorite television shows. [snip]

"With this interface, you'll be able to target exactly the people that you want," Zuckerberg said. "This is some really powerful stuff, and nothing like this has ever been seen before."

Finally, Zuckerberg showed how Facebook Ads will also give advertisers access to tracking and analytics information about exactly who they're reaching and what kind of trends are appearing all over the site. "As you run ads on Facebook, you'll be able to see the exact mindshare that your brand is getting."

He assured the audience that this will not compromise members' personal privacy in any way. "No direct personally identifiable information is ever shared back with marketers," he explained.

Facebook Ads ... will be accessible through the company's sales team as well as through an online "self-service assistant." Launch partners, which had been rumored to be limited to a select nine or ten, include The New York Times Co., Blockbuster, CondeNet, General Motors, STA Travel, Fandango, CollegeHumor, Joost, Six Apart, Coke, Sony BMG, Verizon, and several dozen others.

Caroline McCarthy -- the social [blog] -- November 9 2007

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