Saturday, June 30, 2007

Thesis: Uncovering The Social Impacts Of Facebook On A College Campus

Uncovering The Social Impacts Of Facebook On A College Campus

By Matthew Robert Vanden Boogart
Master of Science Kansas State University 2006

With the creation of Facebook in 2004, colleges and universities across the United States have been playing catch-up with students. This new technology carries much weight as a new medium for students to build social connections and grow as members of their institutions. However, this new technology also brings negative implications such as lowered GPAs with greater use.

Research was conducted at four major institutions across the country exploring how residence hall students use online communities and the impact it has on their physical world experience on campus. snip]

This study explores the impacts Facebook has had on a college campus. University administrators are urged to use this data to take a proactive approach to using these technologies to enhance the overall campus experience.

TABLE OF CONTENTS

TABLE OF CONTENTS ..... i
LIST OF TABLES ..... iv
ACKNOWLEDGEMENTS ..... viii

CHAPTER ONE – INTRODUCTION ..... 1

Background ...... 1
Statement of the Problem ...... 2
Statement of Purpose ...... 2
Instrumentation ..... 2
Research Question ..... 3
Significance of Study ..... 3
Delimitations ..... 3
Definition of Terms ..... 4
Confirmed Guest ..... 4
Facebook ..... 4
Flame War ..... 4
Group ..... 4
Party ..... 4
Residence Hall ..... 4
Wall ..... 4
Weblog ..... 4
Summary ..... 4

CHAPTER TWO – REVIEW OF LITERATURE ..... 6

Physical World Communities ...... 6
Online Communities ..... 7
Preece’s Purpose, People, and Policies ..... 10
Physical World Communities v. Online Communities ..... 14

CHAPTER THREE - METHODOLOGY ..... 15

Research Question ...... 15
Instrumentation ...... 15
Pilot Study ..... 16
Population and Sample ......16
Procedures ..... 17
Data Analysis Procedures ..... 18
Limitations of the Study ..... 19
Summary ..... 19

CHAPTER FOUR – PRESENTATION AND ANALYSIS OF DATA ..... 20

Overview of Study ..... 20
Institutional Response Rates ..... 20
Respondent Demographics ..... 21
Overview of Online Involvement ..... 27
General Internet Use Results ..... 28
Facebook Engagement ..... 32
Non Facebook Engagement ..... 39
Physical World Engagement ..... 40
Research Question Analysis ..... 46
Facebook Uses and Perceptions ..... 46
Physical World Engagement and Perception ..... 51
Online Community Impact on Social Connectedness ...... 55
Summary ..... 55

CHAPTER FIVE – DISCUSSION OF RESULTS ..... 56

Summary of Study ..... 56
Discussion of Online Community Involvement ..... 56
Discussion of Research Question ..... 57
Contributions to the Field ..... 59
Recommendations for Future Research ..... 59
Conclusion ..... 60

REFERENCES ..... 61

[APPENDICES]

APPENDIX A – SURVEY INSTRUMENT ..... 64
APPENDIX B – CARNEGIE CLASSIFICATIONS ..... 82
APPENDIX C – INSTITUTIONAL PARTICIPATION INVITATION ..... 84
APPENDIX D – ONLINE COMMUNITIES RESEARCH FACT SHEET ..... 85
APPENDIX E – INSTITUTIONAL INVITATION EMAIL FOLLOW-UP ..... 87
APPENDIX F – PARTICIPANT INVITATION EMAIL ..... 88
APPENDIX G – PARTICIPANT REMINDER EMAIL ..... 89
APPENDIX H – TECHNICAL DIFFICULTIES INVITATION EMAIL ..... 90
APPENDIX I – DEMOGRAPHICS BY INSTITUTION ..... 91
APPENDIX J – ONLINE INVOLVEMENT BY INSTITUTION ..... 96
APPENDIX K – GENERAL INTERNET USE BY INSTITUTION ..... 97
APPENDIX L – FACEBOOK USE BY INSTITUTION ..... 102
APPENDIX M – NON-FACEBOOK USE BY INSTITUTION ..... 111
APPENDIX N – PHYSICAL WORLD INVOLVEMENT BY INSTITUTION ..... 112

Source

[http://krex.ksu.edu/dspace/bitstream/2097/181/1/MatthewVandenBoogart2006.pdf]

Beyond Facebook: Encounters Of The Too Close Kind?

What's Next: Beyond Facebook

By David H. Freedman | Inc. | April 2007 pp. 71-72

Daniel Serfaty had to appreciate the irony. The founder of Aptima, a Woburn, Massachusetts, software developer, Serfaty was working hard to build a new, high-powered social-networking system designed to find connections between people attempting to solve similar problems. Think Facebook, except rather than connecting college students looking to flirt and swap pictures, it would match people who have highly complex technical questions with experts able to answer them.
But there was a rub: Serfaty was having trouble finding a development partner who shared his goal--the very sort of problem his system was intended to solve.

But then the Department of Defense [snip] suddenly came calling. Why the change in tune? Two DoD managers who had never collaborated, even though they worked one floor apart, ran into each other at a cocktail party and decided that what the department needed was a system that could help people like them find each other.

Scoring the sort of elusive connection that is normally the domain of plain dumb luck is, of course, the promise of online social networking.

[snip]The problem? Managers of sophisticated, fast-growing companies don't need the world at large to chip in when they have a question. They need input from exactly the right people, and those people are extremely hard to identify and track down.

Fortunately, a new generation of social-networking software is on its way, software that not only lets people build impressive webs of connections but also analyzes those networks to provide all manner of insights to users.

Serfaty's software, for example, monitors a network's online communications, such as e-mail and instant messaging, to learn who communicates with whom--and uses keyword analysis to determine what sort of problems and expertise are being tossed back and forth.

Aptima's software, which remains in development and is not yet available, will be able to suggest instantly who on the network is the best person to consult when a specific problem comes up.

"You leave your footprints everywhere you go in cyberspace," [snip] Businesses, mostly large corporations, have been trying for years to get at information about who within an organization talks to whom about what via a technique called organizational network analysis.

[snip] Aptima is automating the process of organizational network analysis by gleaning it from online activity. It's not the only company taking that approach, which might be termed "intelligent social networking."

... eTelemetry already offers a $35,000 self-contained box that can be attached to a corporate network to trace an organization's electronic communications and map out a network analysis chart that shows which individuals in the organization serve as the hubs or linchpins between different groups.

[snip] The American Association of Airport Executives, an 80-person industry group, has begun using eTelemetry to improve informal lines of communication between employees. "If we can see where the bottlenecks are, then we can do things to speed up decision making," says Patrick Osborne, who heads the group's IT efforts.

[snip] Visible Path, a Foster City, California-based company, has released a beta version of its e-mail-tracking tool on its website ... [which] doesn't examine the content of messages; it only notes who sends messages to whom, when they send them, and how frequently. [snip]

[snip] In addition to being knowledgeable, a good collaborator is someone who's not currently bogged down in other tasks, is willing to be helpful, and works well with people like you. That's why Aptima's tools are being designed to take into account not just the depth of knowledge and experience of the people in the network but also their workload and workstyle.

[snip]
Aptima's'systems are still in the experimental stage; when they are available, they'll be aimed at government agencies and large companies.

Should they prove successful, systems for smaller companies and consumer markets will follow. Needless to say, monitoring e-mail and other communications poses privacy issues. [snip]

In the case of Aptima and eTelemetry, the goal is to get entire organizations to install the software; that will take care of privacy considerations because, in general, companies have the right to subject employees to communications monitoring. That would allow the broad mapping of relationships throughout those organizations and between any organizations that agree to pool their networks.

[snip]

Visible Path, which has made its software available to the public, hopes to create a mass cross-organization network, but only if it can get enough individuals to sign up to have their e-mail tracked.

[snip]

But even intelligent social-networking tools, no matter how smart they get, will sometimes fail to get a handle on who can solve whose problems. That's because despite all the emphasis we tend to place these days on online activity, many of the most effective people still get a lot of their work done the old-fashioned way, that is, via phone calls or by dragging their butts over to someone's office for a talk, and the substance and even existence of those conversations can't easily be captured. And no matter how capable and all-knowing these systems get, you'll still stumble on the occasional great contact at a cocktail party or trade show or on an airplane flight. Technology can do wonders, but there's no complete replacement for the miracles accomplished every day through plain dumb luck.

Source
[http://www.inc.com/magazine/20070401/column-freedman.html]

Rhetorical Practices in MySpace And Facebook

Engaging Others In Online Social Networking Sites: Rhetorical Practices in MySpace And Facebook

by Stephanie Vie
Ph.D., The University of Arizona, 2007, 221 pages; AAT 3254886

Abstract
"While computers and composition researchers are concerned with the theoretical and pedagogical impacts of new technologies in our field, these researchers have only recently begun to consider the ramifications of the growing use of online social networking sites like MySpace and Facebook in academia. This dissertation fills a much-needed space in the field in its consideration of the pedagogical implications of social networking sites. Online social networking sites can provide teachable moments to talk with students about audience, discourse communities, intellectual property, and the tensions between public and private writing.

Thus, if writing instructors ignore the growing conversation regarding online social networking sites, they may potentially miss out on familiar and accessible spaces for teaching rhetorical analysis."

In this dissertation, through a qualitative analysis of undergraduate students and university writing instructors, [the] ... common threads in these individuals' attitudes and perceived beliefs about MySpace and Facebook [are traced]. ...[C]hapters 1 and 2 draw on Michel Foucault's theories of bio-power and confession to raise questions and concerns regarding pedagogical uses and abuses of online social networking sites, focusing specifically on issues of privacy and surveillance, [while] ... Chapter 3, ... outline[s] the methods and methodologies that guided the qualitative portion ... [of the] study.

Students' views of social networking are reported in Chapter 4, while the instructor's view are reported in Chapter 5.

In Chapter 5, technological literacy is ued as a framework to argue that the immense popularity of online social networking sites coupled with the sheer amount of writing produced by students in these sites provides a compelling reason for rhetoric and composition instructors to begin paying attention to online social networking sites. The dissertation concludes with a discussion on specific classroom activities that focus on MySpace and Facebook for instructors interested in bringing social networking back to the classroom. [snip]

The ProQuest Dissertations & Theses database (PQDT)
[http://www.proquest.com/products_pq/descriptions/pqdt.shtml]

Andrew Keen: Doesn't Like Web 2.0 Nor His Spinach

The Cult of the Amateur: How Today*s Internet Is Killing Our Culture
by Andrew Keen New York: Doubleday, 2007.
ISBN-10: 0385520808 ISBN-13: 978-0385520805

NYTimes Review
iPhone Day June 29 2007

"Digital utopians have heralded the dawn of an era in which Web 2.0 - distinguished by a new generation of participatory sites like MySpace.com and YouTube.com, which emphasize user-generated content, social networking and interactive sharing - ushers in the democratization of the world: more information, more perspectives, more opinions, more everything, and most of it without filters or fees. Yet as the Silicon Valley entrepreneur Andrew Keen points out in his provocative new book, The Cult of the Amateur Web 2.0 has a dark side as well.

Mr. Keen argues that "what the Web 2.0 revolution is really delivering is superficial observations of the world around us rather than deep analysis, shrill opinion rather than considered judgment." In his view Web 2.0 is changing the cultural landscape and not for the better. By undermining mainstream media and intellectual property rights, he says, it is creating a world in which we will "live to see the bulk of our music coming from amateur garage bands, our movies and television from glorified YouTubes, and our news made up of hyperactive celebrity gossip, served up as mere dressing for advertising." This is what happens, he suggests, "when ignorance meets egoism meets bad taste meets mob rule."

[snip]

Because Web 2.0 celebrates the "noble amateur" over the expert, and because many search engines and Web sites tout popularity rather than reliability, Mr. Keen notes, it's easy for misinformation and rumors to proliferate in cyberspace. For instance, the online encyclopedia Wikipedia (which relies upon volunteer editors and contributors) gets way more traffic than the Web site run by Encyclopedia Britannica (which relies upon experts and scholars), even though the interactive format employed by Wikipedia opens it to postings that are inaccurate, unverified, even downright fraudulent.

[snip]

For that matter, as Mr. Keen points out, the idea of objectivity is becoming increasingly passé in the relativistic realm of the Web, where bloggers cherry-pick information and promote speculation and spin as fact. Whereas historians and journalists traditionally strived to deliver the best available truth possible, many bloggers revel in their own subjectivity, and many Web 2.0 users simply use the Net, .... .
[snip]
Mr. Keen argues that the democratized Web's penchant for mash-ups, remixes and cut-and-paste jobs threaten not just copyright laws but also the very ideas of authorship and intellectual property. He observes that as advertising dollars migrate from newspapers, magazines and television news to the Web, organizations with the expertise and resources to finance investigative and foreign reporting face more and more business challenges.
[snip]
"Our culture is essentially cannibalizing its young, destroying the very sources of the content they crave."

Source
[http://www.nytimes.com/2007/06/29/books/29book.html]

***Don't Forget to Listen To The NPR Interview w/Keen***
[http://www.npr.org/templates/story/story.php?storyId=11131872]

Thursday, June 28, 2007

Facebook and the Small College Library

From Midnight Breakfast to Facebook.com: Social Networking and the Small College

Presentation at the ACRL 13th National Conference March 30 2007 8:30 AM - 9:00 AM

Is there a place for librarians on Facebook.com and MySpace? This program will consider the important role that active participation in social networks, both in live and virtual spaces, can provide in marketing and promoting library services on your campus.

Learning Objectives

  • Participants will develop an understanding of the role of social networking in marketing and promoting library services

  • Participants will become aware of how to use virtual social networking "tools" such as Facebook.com and MySpace to feature your library

  • Participants will consider their active participation in campus social networks
Presenter(s): Elizabeth Wavle, Director of the Gannett-Tripp Library, Elmira College

Source
[http://tinyurl.com/ytwdcj]

Published Proceedings Paper
Elizabeth Wavle, "From Midnight Breakfast to Facebook.com: Social Networking and the Small College Library," in Sailing into the Future: Charting Our Destiny: Proceedings of the Thirteenth National Conference of the Association of College and Research Libraries, March 29-April 1, 2007, Baltimore, Maryland, ed. Hugh A. Thompson, 317-324 (Chicago: Association of College and Research Libraries, 2007).

Conference Blog Posts
[http://tinyurl.com/22w3nc]

[http://tinyurl.com/2a8rfc]

Audio CD
[http://tinyurl.com/yse9tp]

Wednesday, June 27, 2007

Videos@MU Facebook App

Friends/

Today's Episode:

Rob Casson, Computing Information Services Specialist, Miami University (Ohio) has developed a Facebook App that provides access to the Videos@MU, library's video catalog.

A proof-of-concept. Queries a Solr index of Miami University videos.

[http://www.facebook.com/apps/application.php?api_key=349db861ca793d4a2fb854f2501c2fab]

[http://apps.facebook.com/miamiuvideos/]

BTW: "Solr is an open source enterprise search server based on the Lucene Java search library, with XML/HTTP and JSON APIs, hit highlighting, faceted search, caching, replication, and a web administration interface. It runs in a Java servlet container such as Tomcat."
[http://en.wikipedia.org/wiki/Solr]

To Quote Rob:

"Let me know if you'd be interested in the source...it's nothing too difficult, but you would have to have a Solr index to query."

Thanks !!! Rob!!!

Readers: Do Join The FacebookAppsForLibraries Group

[http://iastate.facebook.com/group.php?gid=2469777131]

/Gerry

Tuesday, June 26, 2007

Managing Facebook Apps / Groups In Facebook?

Friends/

It is clearly becoming obvious to me that in the Very Near Future there will be a Great Need to Organize Facebook Apps as well as Facebook Groups (And Other Resources) within One's Profile.
[Believe Me, There is A Growing Need …]

How Can / How Should Facebook Apps Be Organized/Categorized/Configured/Etc.

One Must Do So Via Web 2.0 [?], Of Course [:-)

*** Tagging? Tag Cloud(s)?
*** Flickr?
*** Del.icio.us?
*** MashUp?
***Wiki?*** Etc.?

**** A New / Modified Appropriate Facebook App? ****

OR

Would/Could One Use Conventional/Traditional Methods? [:-(

*** Indexing?
*** Cataloging?
*** Classification?
*** Etc.?

??? WHAT DO YOU THINK ???

/Gerry

NO Room for Free Speech, Expression, or Association?

TV Reporter Who Backed Candidate is Out ...

By Bill Dedman | Investigative Reporter | MSNBC

The TV reporter in Omaha who posted a photo of herself on Facebook.comwith a congressional candidate, urging her friends to vote for him, is no longer working at the station

[snip]

The Facebook photo of Calvert Collins, a reporter for Fox station KPTM in Omaha, was published at the top of the article. She was listed in FEC records as having given $500 to the Democratic candidate, though she said her father actually made that donation in her name.

A blog, Omaha City Weekly Media Watch, reported Friday that KPTM had fired Collins, citing three unnamed station employees. KPTM's news director, Joe Radske, would not say Monday whether Collins still worked at the station or not, saying he could not discuss a personnel matter. But when MSNBC.com called the KPTM newsroom and asked for Collins, the response was, "She no longer works here." Collins did not return messages left on her cell phone.

The Facebook photo had been public since October, as had FEC records showing that Collins gave $500 to Democratic congressional candidate Jim Esch. The photo was reposted then on a Nebraska political blog, and an anonymous comment on that blog had also divulged the donation.

Collins told MSNBC.com last month that her father made the $500 donation in her name. She also said that her father had made a $2,000 donation in her name to Kay Granger, a Republican congresswoman from Texas in 2004, when Collins was a student in broadcast journalism at the University of Missouri-Columbia.

As for the photo, Collins explained that building rapport with candidates was part of her job, and said she had removed it immediately when her boss heard about it. "In a way, I'm glad this happened to me at age 23, and not 33," Collins said, "and I will learn from it."

[snip]

An organizer for the Newspaper Guild sent e-mails to the donating journalists at the Los Angeles Times, offering "to aggressively support your right to contribute your time and/or money to causes important to you regardless of your political persuasion."

"As individuals, Guild members are all over the place on the ethics of journalists' involvement in public advocacy," wrote organizer Lesley Phillips, as reported on the Web site Mediabistro.com. (Phillips confirmed today that she sent the e-mails.) "But among the principles promoted in the Guild's Ethics Policy ... is: 'Those responsible for gathering and presenting the news retain their rights to private lives free of restriction, provided there is no actual conflict with their ability to be trusted sources of information.'"

Source
[http://www.msnbc.msn.com/id/19415989/]

Digital Reference in LibGuides

Friends/

LibGuides allows you to include/integrate a Meebo widget (as well as other DigRef services (e.g., AOL, Yahoo! MSN)) into a LibGuide guide !!!

For Examples See The LibGuide Demos:

BIS 2200: Company & Employment Research
[http://demo.libguides.com/content.php?pid=29]

COMM233 - Media, Culture & Society
[http://demo.libguides.com/content.php?pid=261]

Finding Newspapers
[http://demo.libguides.com/content.php?pid=257]

/Gerry

OPAC Search Facebook App for Mirlyn (Michigan)

Friends/

Today's Episode:

OPAC Search Facebook App for Mirlyn (Univesity of Michigan Library)

[http://apps.facebook.com/mlibrary/]

Thanks to Ken Varnum, Web Systems Manager.


/Gerry

Monday, June 25, 2007

Library Search Facebook Apps | Digital Reference In Facebook Apps

Library Search Facebook Apps | Digital Reference In Facebook Apps

Friends/

I have learned of two (2) new Library Search Facebook Apps And three (3) Facebook Apps for Libraries that Include Links to local Digital Reference services, and ...

Check It Out:
***NEW***
Swem Tools
[http://apps.facebook.com/apps/application.php?api_key=52ef52a6b8198ed2b12badfc5b190158]

[http://apps.facebook.com/swemtools/]

Searches
*** Swem Catalog (William and Mary College)
*** Swem Website

NOTE: Single Search Box

BTW: ***ALSO*** provides links to ‘Virtual Reference Librarian and Online Reference Expert system! --- Need more help? Ask-a-Librarian ---

Developers: Phil Fenstermacher (Virginia Tech) Wayne Graham (William & Mary)

********************************
***OLD***
UIUC Library Search

[http://www.facebook.com/apps/application.php?api_key=ad4ccedf62d21a09bf140d1533102b20]

[http://apps.facebook.com/uiuclibrary/]

Searches
*** University of Illinois at Urbana-Champaign Online Catalog
***Union Catalog for Illinois (including UIUC)
***Multi-Subject Magazine and Journal Articles databases (Academic Search Premier; Expanded Academic ASAP; Periodical Abstracts; Web of Knowledge)

NOTE: Single Search Box

BTW:***ALSO** provides link to Instant Message US (AOL, MSN, Yahoo, and Google Talk) and Meebo--- Ask A Librarian FOR LIVE ASSISTANCE ---

Developer: David Ward (UIUC)

***********************************
***NEW***
Ryerson University Library on Facebook

[http://www.ryerson.ca/library/library20/]

Searches
*** Option to search Ryerson University OPAC
Using a DropDown/PullDown menu, patrons can choose to search by Keyword, Title, Author, Subject Title, Course, Prof/TA

*** Option to search Ryerson University articles databases (‘Find Articles’)
Includes link to ‘Articles by Subject’, a directory that provides a A-Z table of
broad subject categories (e.g., Arts & Humanities , Business & Economics, Health & Medicine, Multi-Disciplinary, News, Science & Technology, Social Sciences) and less broad groups (e.g., Aeronautical Engineering, Electrical Engineering, Mechanical Engineering) of highly-relevant abstracts& indexes, e-journals, etc.
[http://www.ryerson.ca/library/subjects/engineering2.html]

As Well As a link to ‘Journals by Title A-Z’
[http://sfx.scholarsportal.info/ryerson/a-z/default]

ToTheLeftOfTheSearchBoxIs A Listing of several External Links that includes Course Readings, Map and Data Resources, Check Your File/Renew, Room Bookings, Borrow from Other Libraries, Etc.

NOTE: ***ALSO** provides a link to Ask A Librarian LIVE – Ask A Librarian ---

Developer: Tate Nunley (http://tatenunley.spaces.live.com/)

[!!! Triple WOW! Ain’t This a MostExcellent Interface!!!]

********************************
Thanks to Stephen Abram’s Lighthouse Blog for the HeadUp
[http://stephenslighthouse.sirsidynix.com/archives/2007/06/facebook_develo.html]
********************************

If There Are Other OPAC Facebook Apps OutThere and/or Digital Reference Facebook Apps (Separate or Together) and/or Etc., Please Let Me Know [gerrymck@iastate.edu]

BTW: If You Have Not Already Done So, The Time Has Come To Join The FacebookAppsForLibraries group

“FacebookAppsForLibraries is a Global Group devoted to the use of third-party Facebook applications for enhanced library services.”

[http://iastate.facebook.com/group.php?gid=2469777131]

It’s a Global Group So Any/Everyone Can Join! Even Your Pets [:-)

/Gerry

Saturday, June 23, 2007

KCLS Offering Public Access to Social Networking Sites

King County Library System (Washington) Offering Public Access to Social Networking Sites

Web-based "social networking" websites have become a cultural phenomenon, particularly for young adults between 16 - 34 years of age. Because many of today’s youth connect through various Internet sites libraries across the country are beginning to use social networking tools to promote library programs and services for teens and young adults.

Beginning Monday, October 2, 2006, KCLS will offer all patrons access to social networking sites, including facebook.com, myspace.com, among others.

[snip]

Studies show that young people increasingly rely on social networking sites for social and cultural experiences. Many have found that using social networking helps build information technology ability, creative writing skills, enhanced social development and cultural integration. By using these sites wisely, teens can strengthen their learning skills and build healthy social networks.

While young people with financial resources often access social networking sites from their home computers, children from less affluent backgrounds may rely solely on public libraries and schools for their information technology needs. Blocking access to social networking sites unfairly isolates this segment of the population, further isolating at-risk kids from peer support systems and limiting their social and cultural experiences. Access to social networking Web sites may enhance networking skills — and ultimately the professional futures — of kids who may already lack social resources.

KCLS strongly encourages parents or legal guardians to discuss Internet safety with their children and to monitor and supervise their online activity. All patrons are encouraged to report abuse or inappropriate solicitations to the website's administration, local law enforcement,[or organziations concerned with Internet safety].
[snip]


Source

[http://www.kcls.org/about/socialnetwork.cfm]

Thursday, June 21, 2007

Social Networking: Closer Than You Think

Social Networking: Closer Than You Think
by Kurt Ronn

Business Week | Careers | June 12, 2007 | 12:31PM EST |

For job seekers and employers, sites such as LinkedIn and Facebook offer less than six degrees of separation

Personal or social networks are groups of individuals who are related to each other by specific types of relationships, such as school, work, family, and friends. Since referrals account for approximately 30% of external hires regardless of the size of the organization, you should start exploring social-networking sites as a way to expand your universe of contacts.

[snip]

The demographics of MySpace and Facebook are younger than those of the general population. Facebook, the leading site for college students, lists more than 3 million users ages 25 to 34, 400,000 users from 35 to 44, and more than 100,000 who are 45 and older. LinkedIn boasts a membership of 8 million professionals. Most user profiles are richer than any standard résumé in content and context.

Building a social network online is fast—you can click and e-mail your way to a large network almost instantly. Whether you are looking to hire people or for employment, such networks can be a future source of jobs and talent. Here are some guidelines for getting connected.

Job Seekers: Start Getting Connected
First, identify a social network that you feel comfortable joining.[snip] When deciding which site to join, browse the sites' different networks and subfields to determine which have areas that meet your needs or interests.

Next, build your profile carefully, making sure that the information is accurate. Profiles are generally considered public, so don't include anything you wouldn't want everyone to know, such as information that could hamper your job search efforts ... .[snip] A strong word of caution: The Internet has a long memory. Confidential or inappropriate information can be unearthed easily by a recruiter, supervisor, or anyone else ... often for years to come.

Once you build a profile, start connecting with other members and invite your current contacts to join. The more connections you make, the more likely you are to reach someone of importance to you.

[snip]
Build relationships by regularly sharing information, such as commenting on a person’s profile, article, or blog. A deeper online profile enhances your importance to the community, increasing the likelihood a target employer will notice you.

If the profile shows depth of experience and expert opinion on relevant topics, it can help differentiate one candidate from another. Recruiters regularly Google candidates and check social-networking boards to find out more about an individual.
[snip]
By demonstrating your expertise in certain industries, you may be presented with better job opportunities. [snip] College students can use social-networking sites to develop relationships with professionals that may assist them in finding jobs after graduation.

Employers: Start Building Communities
The ability to get in touch with the right person at the right time is important to employers as well as job seekers. [snip] The ability to target an employment opportunity and tailor the message to a specific demographic is very powerful. Targeted messaging and searching are only the beginning, however; employers need to start building their own online social networks for the hard-to-find talent they want to attract to the company.

[snip]

Although building a social-networking site may not be for every company, simply using existing networking sites can offer much. Employers should look at online profiles much the way they view résumés—considering work experience and duration, education, group memberships, location, and so forth.
[snip]

Don't Throw Out the Rolodex
Job seekers and future job seekers:
Get online and get connected. MySpace might not be the right place to build your professional profile and relationships, but there is a social-networking site that's right for you.

Job boards are not going to disappear overnight, but recruitment is moving rapidly toward social networking. It has always been about who you know; now you can know a lot more people.
[snip]

Source[http://tinyurl.com/29xmc5]

Wednesday, June 20, 2007

Facebook App for a Digital Collection

Friends/

North Suburban Library System (NSLS) Digital Past in Facebook

Ian Baaske, NSLS Web Applications Developer, has created a Facebook App for the Digital Past online history collection.

Digital Past is a local history digitization initiative undertaken by libraries, historical societies, museums, and other cultural venues throughout Illinois in partnership with the North Suburban Library System (NSLS) in Wheeling, Illinois. [snip]

Digital Past contains collections from over 30 institutions of varying topics and formats including 55,000+ records in over 100 collections.
[http://www.digitalpast.org/nsls.php]

Source
[http://cdm.digitalpast.org/cdm4/about.php]

Digital Past, the Facebook App, is available at
[http://tinyurl.com/2jezz3]

Thanks to Jenny Levine, The Shifted Librarian, for The HeadsUp
[http://tinyurl.com/yphkwj]
AND
Ian Baaske
AND
Christine Carmichael (Creighton)(NE)for her Wall Posting in the
FacebookAppsForLibraries Group
[http://iastate.facebook.com/group.php?gid=2469777131]

/Gerry

Tuesday, June 19, 2007

Student Know Thy Limits ...

The Ithacan (Online)
College forms committee to examine use of Facebook
By Erin McKigney Staff Writer February 15th, 2007

Twelve faculty members, two administrators and three student representatives were appointed to the [Ithaca]] Facebook Task Force, which met officially for the first time Tuesday. Doreen Hettich-Atkins, coordinator for special services and programs for Student Affairs and Campus Life, will chair the committee with Mike Taves, executive director of Information Technology Services.

Brian McAree, vice president of Student Affairs and Campus Life, said the growing popularity of social networking Web sites like Facebook inevitably affect students’ lives and colleges need to learn how to react.

[Use of social networking sites like Facebook and MySpace are a] ... phenomen[a] all over the country and obviously as students use it, more questions naturally get raised for colleges and universities as to how they should be responding.”

Hettich-Atkins said the task force is looking to make decisions on how and if the college should educate students on safely using networking sites. It will also examine ways the college can use Facebook to get information to students and create a protocol in determining whether to examine Facebook for safety and security reasons.

[snip]

At Tuesday’s meeting, the group discussed whether Public Safety should regularly go on Facebook or MySpace to look for violations of the student conduct code or the law. McAree said the task force is looking to develop protocols for how Public Safety should respond.

[snip]

Students are already voicing their concerns about being held accountable for illegal activities found on these sites, according to senior Bevin Kennedy, vice president of campus affairs for the Student Government Association.

[snip]

Another goal of the meeting was developing educational materials for students to make them aware of the potential impact of representing themselves online, McAree said.

Cornell University’s information and technology Web site offers information on social Web sites in a page titled “Thoughts on Facebook.” The site lists potential consequences of posting too much information on the Internet ... .[snip]

Hettich-Atkins said she hopes the college can catch up with students using networking sites. “Students are so far ahead of us on the use of these sites,” she said. “We want to be clear and consistent across campus in how we are going to utilize or not utilize these sites in what we do.”

Facebook Committee Members
[snip]

Source
[http://tinyurl.com/ypvub8]

Related Editorial

The Ithacan (Online)
EDITORIAL February 22, 2007
Knowing the limits

The college’s Facebook committee needs more student input to decide how the college should use the site for campus safety purposes.

One year after The Ithacan reported Public Safety’s use of Facebook to find violations of the student conduct code, the college [Cornell University] has created a committee to determine what boundaries should be set for the college’s use of the networking site. [snip]

The committee’s formation is part of a larger conversation being held by colleges across the country regarding the role sites like Facebook and MySpace should play in criminal investigations. [snip] However the college decides to use Facebook, it needs to be very careful before it gets involved in social networking Web sites, specifically when choosing how to use these sites to collect evidence against students.

[snip] If the committee does decide the college will begin relying heavily on Facebook for public safety purposes, it should also work to remind students that total privacy is not an option with these sites, and that the Internet must be enjoyed responsibly. At the very least, the committee should invite more than three student voices — voices of those who have grown up using these sites on a daily basis — to participate in this conversation.

Source
[
http://theithacan.org/am/publish/editorial/200702_Knowing_the_limits.shtml]

Monday, June 18, 2007

LibGuides Widgets NOW Available

LibGuides widgets are the latest innovation brought to the Library World by Springshare.

[http://www.springshare.com/]

LibGuides widgets are customizable flash-based components which display any LibGuides content selected, including the latest content and most popular LibGuides. These widgets can be easily embedded into any webpage, blog, social network, or courseware system. They can be inserted the same way that a YouTube video or a Meebo chat widget are inserted in a Web page.

To use the LibGuide widgets, log on to the local LibGuides administration page. Select the “Widgets” tab and then proceed to customize the size and color(s) desired, and then the LibGuide of interest for insertion within the widget.

A limitless number of widgets can be created and embedded anywhere. A search box at the bottom of each widget, allowing users to easily search your local OPAC, if so configured.

Source
[http://support.springshare.com/?p=17]

Distribute Library Content and Services Across the Web

LibGuides widgets enable librarians to distribute content and share knowledge with patrons across the web. One can customize widgets depending on the targeted audience:

  • Display LibGuides related to a particular subject specialty
  • Embed a widget in a courseware (e.g., Blackboard) page and customize the content for the particular class
  • Embed a LibGuide widget into your Facebook profile to showcase library databases and services.
With LibGuides widgets, a library can extend its online presence, connect with members of its local and remote communities, and enable searching the library catalog inside blogs, social networking sites, and courseware systems.

Source
[http://www.springshare.com/libguides/widgets.html]

SOCIAL NETWORKING IS PEOPLE


Social Networking is People


Social Networking is People


Social Networking is People


Social Networking is People


Social Networking Is People


Social Networking Is People


Social Networking Is People


[http://en.wikipedia.org/wiki/Soylent_Green]


Saturday, June 16, 2007

Facebook App for D'Youville College (NY) Library Catalog Search NOW Available

Friends/

Jaclyn McKewan of D'Youville College (Buffalo, NY) has announced on the Hennepin County Library Catalog Group
[http://iastate.facebook.com/apps/application.php?id=2353074921] Discussion Board:

I followed your example [Glenn Peterson], and the example from the University of Illinois, to create a widget for my library's catalog: [http://apps.facebook.com/dyc_catalog/]

Source
[http://iastate.facebook.com/topic.php?uid=2353074921&topic=2462]

Thanks Jaclyn !!!

/Gerry

Code for Facebook App for Hennepin County Library Catalog Search NOW Available

Friends/

Posted to the Facebook Hennepin County Library Catalog Discussions Group yesterday:

Glenn Peterson wrote:

Here's the code we are currently using to create this application:

[http://moodle.hclib.org/facebook/catalog/hcl-facebook-catalog-application-071507.zip]

The code was adapted from David Ward's catalog application for UIUC:

[http://www.facebook.com/apps/application.php?api_key=ad4ccedf62d21a09bf140d1533102b20]

David provides more details on how to create applications and links to helpful information on the Facebook site.

NOTE: The HCL application uses PHP5 where David's uses PHP4.

Source

[http://iastate.facebook.com/topic.php?uid=2353074921&topic=2464&post=7035]

Glenn, Thanks A Million!!!

BTW-1: The Facebook Hennepin County Library Catalog Discussions Group is available at
[http://iastate.facebook.com/apps/application.php?id=2353074921]

BTW-2: Notice about HCL Catalog Search Facebook App Code Also Posted on the FacebookAppsforLibraries Group Discussion Board
[http://iastate.facebook.com/group.php?gid=2469777131]

/Gerry

Friday, June 15, 2007

LibGuides Facebook App NOW Available

Friends/

For the Curious Among Us ...

The Facebook App for LibGuides from Springshare Is Now Available

[http://www.facebook.com/apps/application.php?id=2326334711]

/Gerry

Participatory Networks: The Library as Conversation Panel @ ALA Annual 2007

Participatory Networks: The Library as Conversation Panel @ ALA Annual 2007

What exactly is social networking and Second Life? What are these and games doing in libraries? How is it affecting our profession? If you've ever found yourself asking these questions or wanted to know more, then ... attend the Participatory Networks: The Library as Conversation Panel panel program at ALA-2007.

ALA Washington Office Update | Breakout Session
Saturday | June 23 2007
10:30-12:00
Room 143B
Washington Convention Center

R. David Lankes of Syracuse University will moderate a panel of experts and practicing librarians on how libraries can use technology to engage their patrons. This panel features:

***John Lester (AKA Pathfinder Linden), Boston Operations Director, Linden Labs, Boston, discussing Second Life
***Eli Nieburger, Technology Manager at Ann Arbor (MI) District Library, covering gaming in the library
***Kitty Pope, Executive Director of Alliance Library System, talking about how libraries can use Second Life
Angela Semifero, Deputy Director of Marshall (MI) District Library, presenting how libraries can use social networking sites to engage patrons

The report that serves as a framework for this panel discussion, Participatory Networks: The Library as Conversation, and other related project information, is available.

Source
[http://blogs.ala.org/index.php]

Related Presentation

TITLE: Participatory Networks: The Library as Conversation
AUTHOR(s): R. David Lankes
PUBLICATION TYPE: Presentation
DATE: 2007
VENUE: AMIGOS Members Conference, Dallas, TX.
ABSTRACT: Thoughts on how libraries facilitate conversations. The idea is based on a simple theory: Knowledge is created through conversation; libraries are in the knowledge business; therefore, libraries are in the conversation business. Though libraries serve a vital role as community memory keeper, they often fall short of the ideal. Lankes will explain how by embracing the participatory online technologies from Web 2.0 libraries can advance not just their communities, but their positions within them. You’ll learn how adopting network concepts and software promotes the library’s most fundamental mission: knowledge creation and dissemination.

Source
[http://quartz.syr.edu/rdlankes/Presentations/2007/Dallas.pdf]

Associated Podcast
[http://quartz.syr.edu/rdlankes/pod/Dal.mp3]

Source
[http://quartz.syr.edu/rdlankes/blog/?page_id=93]

Thursday, June 14, 2007

Online Persona Can Undermine a Résumé

For Some, Online Persona Undermines a Résumé

By ALAN FINDER
| New York Times | June 11, 2006 |

When a small consulting company in Chicago was looking to hire a summer intern this month, the company's president went online to check on a promising candidate who had just graduated from the University of Illinois.

At Facebook, a popular social networking site, the executive found the candidate's Web page with this description of his interests: "smokin' blunts" (cigars hollowed out and stuffed with marijuana), shooting people and obsessive sex, all described in vivid slang.It did not matter that the student was clearly posturing. He was done.

"A lot of it makes me think, what kind of judgment does this person have?" said the company's president, Brad Karsh. "Why are you allowing this to be viewed publicly, effectively, or semipublicly?"

Many companies that recruit on college campuses have been using search engines like Google and Yahoo to conduct background checks on seniors looking for their first job. But now, college career counselors and other experts say, some recruiters are looking up applicants on social networking sites like Facebook, MySpace, Xanga and Friendster, where college students often post risqué or teasing photographs and provocative comments about drinking, recreational drug use and sexual exploits in what some mistakenly believe is relative privacy.

[snip]

"It's a growing phenomenon," said Michael Sciola, director of the career resource center at Wesleyan University in Middletown, Conn. "There are lots of employers that Google. Now they've taken the next step."

[snip]

On MySpace and similar sites, personal pages are generally available to anyone who registers, with few restrictions on who can register. Facebook, though, has separate requirements for different categories of users; college students must have a college e-mail address to register. Personal pages on Facebook are restricted to friends and others on the user's campus, leading many students to assume that they are relatively private.

[snip]

Jennifer Floren is chief executive of Experience Inc., which provides online information about jobs and employers to students at 3,800 universities. "This is really the first time that we've seen that stage of life captured in a kind of time capsule and in a public way," Ms. Floren said. "It has its place, but it's moving from a fraternity or sorority living room. It's now in a public arena."

[snip]

But other companies, particularly those involved in the digital world like Microsoft and Métier, a small software company in Washington, D.C., said researching students through social networking sites was now fairly typical. "It's becoming very much a common tool," said Warren Ashton, group marketing manager at Microsoft. "For the first time ever, you suddenly have very public information about almost any candidate."

[snip]

Many career counselors have been urging students to review their pages on Facebook and other sites with fresh eyes, removing photographs or text that may be inappropriate to show to their grandmother or potential employers. Counselors are also encouraging students to apply settings on Facebook that can significantly limit access to their pages.

[snip]

"I think students have the view that Facebook is their space and that the adult world doesn't know about it," said Mark W. Smith, assistant vice chancellor and director of the career center at Washington University in St. Louis. "But the adult world is starting to come in."

Source
[http://tinyurl.com/laalw]

Hennepin County Library OPAC Search Facebook App NOW Available

Friends/

Posted To The FacebookAppsforLibraries Group Wall This AM

[http://iastate.facebook.com/group.php?gid=2469777131]

Glenn Peterson ... wrote at 9:05am

I've created a Library Catalog Search App for Hennepin County (MN) Library based on the work done by David Ward at UIUC...

[http://www.facebook.com/apps/application.php?api_key=735130d225b6fcc4c7df1501bb6ab3fc]

| Thanks! Glenn | Excellent! And Double WoW! |

/Gerry

Wis.dm: It's Not Who You Know But What You Know

New Social Website Tempts the Inquisitive
Questions and answers connect Wis.dm's users

By Carolyn Y. Johnson Boston Globe June 11, 2007

The online social-networking world is crammed with websites where college friends, nurses, moms, and even cat lovers can mix and mingle. Tomorrow , a Cambridge company called Wis.dm joins the fray, offering an online hangout for the inquisitive -- a social network where it's not who you know, but what you know.

Wis.dm [http://wis.dm/]

Wis.dm is a stream-of-consciousness polling site, with people posing and answering thousands of simple yes-and-no questions. The website can find compatible, like-minded people who share views on politics, food coloring, or the senior prom.

"You pretty much know what's in the minds of your friends," said Martin Clifford , the founder of Wis.dm. "But say I've answered 1,000 questions -- who else has? You get a sense of who is compatible with you and start to form a community."

Clifford cofounded Udate.com, a dating website acquired by Match.com for $150 million in 2003, and said that since then he has been looking for a way to tap into social networks. Wis.dm, which received $5 million in venture capital funding last year, has a trust-the-crowd mentality, and will allow people, major advertisers, and mainstream media organizations to tap into the wisdom of the crowd.

But a quick perusal of the website, which has been in beta stage for about a month, shows there are many gradations of "wisdom."

"Do you think food coloring can cause attention deficit disorder?" (No). "Don't you think Wikipedia is amazing?" (Yes). "Do you like pickles?" (Yes)

In a world where a new social network seems to come online every day, the idea of responding to yes-and-no questions which range from insipid to thought-provoking may not seem compelling.

[snip]

But Clifford stresses the value of the website is that it approaches social networking from a completely new direction. Instead of using the network to manage relationships, depending on friends and contacts to discover more content, Wis.dm uses content to bring people together. [snip]

The website then lets people find which users had the same answers to questions.It also allows people to click on a user's profile to see a photo and a hometown, comments the person has left, and questions he or she has asked and answered. People can send messages and become "friends" with each other, but are most connected by the web of questions and answers.

[snip]

"I totally believe in the wisdom of the crowd," Clifford said. "If you ask the audience you get the right answer."

Source
[http://tinyurl.com/3yva4y]

NOTE: Wis.dm APP AVAILABLE FOR FACEBOOK
[http://apps.facebook.com/_wisdm_/]

Wednesday, June 13, 2007

Facebook's Plan To Hook Up The World

Facebook's Plan to Hook Up the World

The company's boy-wonder CEO wants to take social networking out of the dorm room and make it a platform for new businesses, reports David Kirkpatrick in a Fortune exclusive.

By David Kirkpatrick | May 29 2007 | 5:29 PM EDT |

NEW YORK (Fortune) -- Imagine that when you shopped online for a digital camera, you could see whether anyone you knew already owned it and ask them what they thought. Imagine that when you searched for a concert ticket you could learn if friends were headed to the same show. Or that you knew which sites - or what news stories - people you trust found useful and which they disliked. Or maybe you could find out where all your friends and relatives are, right now (at least those who want to be found).

[This is an expanded version of a story in the June 11, 2007 issue of Fortune]

This isn't fantasy. Facebook might make it possible, and soon. Yes, the social-networking site college kids spend so much time on - the one you thought was just about hooking up - could turn out to be more important than any of us thought.

In late May, the company's 23-year-old CEO, Mark Zuckerberg, got up in front of several hundred journalists, analysts, and industry leaders in San Francisco at an event the company called F8 (think of it as "fate") to say that Facebook would no longer be just another social-networking site. Instead, he said, it aims to be the place where you can involve your friends in everything you do online. The company has 24 million members (less than half of whom are now in college), and it is adding about 150,000 a day. [snip]

In advance of the announcement, which had Silicon Valley buzzing, Zuckerberg and other executives spoke to Fortune about the strategy. "We want to make Facebook into something of an operating system so you can run full applications," Zuckerberg told me. He said Facebook is becoming a "platform," meaning a software environment where others can create their own services, much the way anyone can write programs for Microsoft's Windows operating system on PCs. Facebook, he explained, is a technology company, not a media one.

[snip]

Take those examples of community-empowered applications at the start of this story. At least two of them aren't even hypothetical. A company called Digg already allows people to share and rate favorite news stories online. Now it is offering a version of its service on Facebook, which could allow it to accumulate users more quickly. And a company called iLike launched a service at F8 that allows members to connect at concerts. [snip]

Today, social networking is fragmented. There are networks for dating, for philanthropy, for pet owners, for parents. But each has its own ways for members to register, describe themselves, communicate, and interact. Facebook aims to make much of that unnecessary. It will provide the underlying services - a platform - and offer access to its prerecruited pool of members. [snip].

The platform expert has taken notice: Microsoft (Charts, Fortune 500) is Facebook's biggest business partner. [snip] Microsoft's own workplace network within Facebook has 10,000 members. At F8, Microsoft announced tools to make it easy to create links between Windows applications and Facebook's network.

Microsoft's imprimatur is a big first step in transforming a company that until now has been just another social network - albeit a hugely successful one, second only to giant MySpace. Neilsen/NetRatings counted 14 million unique U.S. web visitors to Facebook in April, compared with 57 million at MySpace, though Facebook is growing three times as fast. [snip].

[snip]

Zuckerberg uses one term constantly to describe the core value of Facebook: the "social graph." The programmer-turned-CEO says he means this "in the mathematical sense of a series of nodes and connections, with the nodes individuals and the connections the friendships." This is the essential asset that Facebook will now make available to others, he says.

[snip]

Zuckerberg has an unwavering certainty that what Facebook is building is important, even historic.[snip]

[snip]

The early applications appearing on Facebook suggest that many companies see the huge potential of such a system. Prosper.com, a site that enables people to lend each other money at negotiated interest rates, launched a Facebook version. Max Levchin, who co-founded PayPal, is CEO of Slide, which is putting its slide-show service on the new platform. "These guys are creating the opportunity to build Adobes and Electronic Arts and Intuits that live within Facebook," he says.

[snip]

Before F8 Facebook hosted six applications of its own, which appeared on the left of a member's screen - Photos, Notes, Groups, Events, Posted Items, and Markeplace (a new classifieds service). It intends to continue developing its own applications even as it welcomes those from others, though executives insist their own will get no special treatment. At F8 the big news is the introduction of Facebook video. The impressive application will provide higher-quality video than YouTube, but will be used mostly for communicating among friends. [snip]

[snip]

At Facebook, the sky seems very blue. Says investor Thiel: "Everything we see from the inside tells us this could be an extraordinarily valuable business, on the scale of a Yahoo or eBay or even a Google." Adds co-founder and VP of Engineering Dustin Moskovitz: "I have a note on my account that says Facebook will saturate the world population by 2010. It's not a joke." And Zuckerberg: "We're on a trajectory to be pretty universal soon if we can keep our growth going."

[snip]

Source[http://money.cnn.com/2007/05/24/technology/facebook.fortune/index.htm]

Harnessing the Hive: Social Networks and Libraries

Harnessing the Hive: Social Networks and Libraries

ALA Annual 2007 | Reference and User Services Association Machine-Assisted Reference Section (RUSA/MARS) President's Program | Sunday | June 24 2007 | 10:30 am-12:00 pm | Washington Convention Center Room 144 A-C |

Social networking such as YouTube, the Facebook, flickr, cell texting, and podcasting are second nature to youth, who integrate these technologies into daily life in unexpected ways. Bibliofiles tag and share their favorite books on LibraryThing, while librarians communicate using blogs and wikis such as Library Success. Our experienced panel will discuss this rapidly growing phenomenon and present examples of innovative outreach and reference services that utilize social software such as tagging, blogging and wikis to reach online users.

Speakers: Matthew Bejune, Digital Reference Services Coordinator, Purdue University, West Lafayette, IN; Meredith Farkas, Distance Learning Librarian, Norwich University, Northfield, VT; Tim Spaulding, Founder and Developer, LibraryThing, Portland, MN

Source [http://www.ala.org/ala/eventsandconferencesb/annual/2007a/Reference.doc]

Tuesday, June 12, 2007

Facebook App for Meebo NOW Available

Friends/

There is now a Fb App for Meebo, the "in-browser instant messaging program, like AIM Express, which supports multiple IM services, including Yahoo! Messenger, Windows Live Messenger, Google Talk, AIM, ICQ, and Jabber."
[http://en.wikipedia.org/wiki/Meebo]

Meebo App
[http://www.facebook.com/apps/application.php?id=2354779593]

Thanks to Angela Kille (Michigan State) for posting to the Digital Reference in Facebook Group
[http://iastate.facebook.com/group.php?gid=2406828163]

/Gerry

Monday, June 11, 2007

UIUC Library Search Facebook App CODE Now Available

Friends/

David Ward, developer of the UIUC Library Search Facebook App that allows individuals to search OPACs/select article databases (as well as select Illinois OPACs) offered by the University of Illinois-UC from within a Facebook profile, has made The Code available:

[https://netfiles.uiuc.edu/dh-ward/www/facebook_search_widget.zip]

Source
[http://iastate.facebook.com/topic.php?uid=2414276217&topic=2736]

The file includes a README document.

To Quote Lisa Hinchliffe, Head, Undergraduate Library, University of Illinois at Urbana-Champaign:

QUOTE

[The Library Search Facebook App] ... is essentially a mini version of the Search Assistant interface

[http://susanowo.grainger.uiuc.edu/searchaid/searchassist.asp]

We've had it in the Undergrad MySpace site for quite some time too:

[http://myspace.com/undergradlibrary ]

/QUOTE

Source
[http://iastate.facebook.com/group.php?gid=2469777131]

The UIUC Library Search Facebook App Group is located at

[http://uillinois.facebook.com/apps/application.php?id=2414276217]

and includes Group Discussion Board postings.

/Gerry

Social Networking Library Services @ Wisconsin/Wendt

Libraries Woo Patrons on the Web; Plug in to Social Networking Sites

Capital Times Madison WI Katie Dean 6/09/2007 8:39 am

Libraries have long struggled with a stuffy reputation, but on the UW-Madison campus and in some public branches, librarians are taking a decidedly fresh approach to attracting patrons by using social networking sites.

Sites, like Facebook, MySpace and Friendster, are wildly popular among students as a way to connect with friends and socialize online.

To see libraries plugged in to this trendy social circle is a little surprising, but librarians say it's just the newest way to reach out to their patrons and promote library services.

"People are living their lives online, especially people who are under 30," said Shawn Brommer, youth services and outreach consultant for the South Central Library System, a network of more than 50 libraries in seven counties. "If we want to stay current and provide information in a format people are expecting, we need to be very current, we need to know what social networking is and how to use it. And, we need to be where (the people) are."

Brommer said social networking helps to "keep the library at the forefront of (patrons') minds, even if they're not physically in the library."

About 10 to 15 percent of the libraries she works with are using social networking or blogs to market programs and services, and promote new materials, she said.
[snip]

Amanda Werhane, liaison librarian and marketing coordinator at Wendt [Library at the University of Wisconsin - Madison], runs the library's blog (wendt-library.blogspot.com), which features a collection of links and notes about useful research tools and journals. She's also set up a Wendt Library page on Facebook, MySpace and Friendster and posted library pictures on Flickr, the photo-sharing Web site.
[snip]

The online tools help the library to be proactive, so users "don't have to come to us. We're already there, she said. "It's like being in the neighborhood."

Werhane, the first librarian on campus to have "marketing" in her official title, uses the sites to promote the library and its events and workshops. The sites also advertise some of the library's services, like instant messaging and chat reference, where librarians provide research assistance and answer questions.
[snip]

This array of online tools helps create a more interactive and customized experience for patrons even when students and professors are not on campus. Engineering students, for instance, spend some time off campus with industry internships, and the library wants to stay accessible to them during that time, Werhane said.
[snip]

Some of the ideas about reaching patrons came from observing the library's student employees and what Web sites they use, like Facebook. [snip]
[snip]

Still, not all librarians are enamored of the online strategy.

"The newer librarians are more excited about it, about the possibilities of reaching out to users," Werhane said, noting that there is a generation gap in terms of who is interested.

Yet even as these tech-savvy librarians try and keep pace with students online, they're still hoping to attract them to the actual building. Werhane believes "there's still a role for a physical place in the mix," where students can interact with someone face-to-face and seek research guidance.

Shucha agreed.

"With the proliferation of electronic resources, yeah, it's at your fingertips, but there's so much of it," she said. "That's where we as librarians come in."

Librarians can help identify and navigate the massive amounts of electronic resources, but they need to reach the patrons first.

"It's definitely a different image for a library," Shucha said. "You don't have to be the stodgy librarian with the bun in the hair. If (patrons) are not going to come to you, you have to come to them."

Source

[http://greatlibrarynews.blogspot.com/2007/06/libraries-woo-patrons-on-web.html]

Saturday, June 9, 2007

Social Network Practitioner Consensus Survey

Think Online Social Networking Is Kid Stuff? Think Again

ST. PETERSBURG, FL (May 29, 2007) – If you think the explosion of social networking is relegated to the high school and college crowd, you might be surprised at the results of a recent survey on online social networking. The survey, conducted by the Institute for Corporate Productivity (i4cp – formerly HRI) revealed that 65% of business professionals are clicking and connecting via personal and professional social networking Web sites.

“We expected to see a number of respondents utilizing social networking sites like MySpace and Facebook for personal reasons, but we were intrigued at the high percentage of business professionals that use social networking for professional purposes,” says Jay Jamrog, i4cp’s SVP of Research.[snip]

The most popular sites for professional use? Tops in the survey by far was LinkedIn, a site aimed at the business professional, followed by Yahoo! 360 and MySpace, which is more often associated with a younger generation.

The study revealed that employees are quickly gravitating toward leveraging social networks for very traditional business uses. About half (52%) of respondents whose organizations are using social networking sites do so to keep internal staff and remote employees connected, while 47% of total respondents use the networks to connect with potential clients and to showcase their skills.[snip]

[snip] Over half (55%) of those using the networks do so to share best practices with colleagues, and 49% use them to get answers to issues they are currently facing. This is an area that experts think could help social networking really take off inside corporations.

[snip]

Of those respondents who do not currently utilize social networks, the top reason (37%) is simply that they don't know what networks to use. The majority of respondents (59%) said they would likely use social networks if they knew that such use would assist their professional development (31% say they already do), and a full 77% would welcome using them if they thought the networks could aid organizational efficiency.

The Social Network Practitioner Consensus Survey was conducted by i4cp, in conjunction with HR.com, in May 2007. A total of 323 organizations participated. For more information about this study, or to receive a full copy of the results, please contact Greg Pernula at pernula@i4cp.com or via phone at (727) 345-2226.

Source
[http://tinyurl.com/2bfyxl]

Thesis: Toward Academic Library 2.0: Development and Application of a Library 2.0 Methodology

Toward Academic Library 2.0: Development and Application of a Library 2.0 Methodology

Michael C. Habib | University of North Carolina at Chapell Hill, School of Information and Library Science | Issued November 17 2006 |

Abstract
Recently, librarians have struggled to understand their relationship to a new breed of Web services that, like libraries, connect users with the information they need. These services, known as Web 2.0, offer new service models, methods, and technologies that can be adapted to improve library services. Additionally, these services affect library users’ information seeking behaviors, communication styles, and expectations. The term Library 2.0 has been introduced into the professional language of librarianship as a way to discuss these changes. This paper works to establish a theoretical foundation of Library 2.0 in academic libraries, or Academic Library 2.0.

Full Text Available
[http://hdl.handle.net/1901/356]

Reinvented Reference III: Emerging Technologies for Reference Services

Reinvented Reference III: Emerging Technologies for Reference Services
RUSA-MARS/ RSS Virtual Reference Committee
Friday, June 22, 2007, 8:00 am - 4:30 pm

How can social networking, blogging, and podcasting be applied to reference and information services? How can you best use instant messaging and other available technologies to provide Everywhere Reference? Speakers from academic and public libraries will highlight selection, implementation and evaluation of new technologies for cutting edge reference services. Network with colleagues regarding successful new service models. Michael Stephens, the keynote speaker, will discuss "Web 2.0 technologies for Reference Services."

Speakers: Michael Stephens, Instructor, Graduate School of Library & Information Science, Dominican University, River Forest, IL

Registration: RUSA Member: $195; ALA Member: $240; Non-Member: $315; Retired/Student Member: $99

Source
[http://www.ala.org/RSSTemplate.cfm?Section=rssevents]

Library Websites / Library MySpace Profiles

Title: Library Websites / Library MySpace Profiles: Online Redundancy or Meeting New Needs?

Presenter: Beth Evans, Electronic Services Librarian, Brooklyn College Library

ALA Annual Meeting | 13th Reference Research Forum | Sunday, June 24th, 1:30 pm | HYATT Independence Rooms F-G |

Libraries conducting business through online social networks find themselves maintaining a number of portals with varying faces on the web. Social networks such as MySpace encourage individuals, groups and institutions that walk their paths to make use of interactive and often entertaining tools that are not as typically employed on a more traditional web site. Libraries are always eager to engage their visitors both in the physical and the virtual world. The researcher explores the extent to which libraries are using a variety of online tools to reach their users both through traditional web sites and newly emerging social network profiles. Additionally, she observes incidents where tools have crossed boundaries from one environment to the other and features of each environment that have not crossed the lines.

[http://www.ala.org/RSSTemplate.cfm?Section=rssevents]

UIUCUL: Libraries and Librarians in Social Spaces

Libraries and Librarians in Social Spaces: A Tour of Initiatives at the University of Illinois at Urbana-Champaign

Lisa Janicke Hinchliffe | Head, Undergraduate Library | University of Illinois at Urbana-Champaign

Karen Schmidt | Acting University Librarian | University of Illinois at Urbana-Champaign

Coalition for Networked Information Fall 2006 Task Force Meeting Project Briefing
[http://www.cni.org/tfms/2006b.fall/index.html]

The ubiquity of online networked social spaces presents librarians with an opportunity to become members of user communities and thereby integrate library resources and services at point-of-need and for point-of-discovery in ways previous models of librarian outreach could not obtain. Participating in networked social spaces such as MySpace is particularly valuable for connecting with undergraduate students for whom the library is unfortunately often an alien and mystifying entity. This project briefing will offer an introduction to a variety of projects underway at the University of Illinois at Urbana-Champaign to explore the possibilities of social spaces for libraries. Specific examples include:

* MySpace and Facebook sites
* Facebook fliers for advertising the Library
* I-Go: The Library Toolbar
* IM buddy names on all major networks
* SecondLife exploration
* Librarian Office Hours
* Integration in campus courseware communities

Online social spaces are complemented by new attention to social and collaboration spaces in the Library's physical facilities, particularly in the Undergraduate Library. Examples of enhancements to physical spaces include:

* Re-configuration of computer workstation distribution to facilitate group use of computers
* Laptop, DVD player, MP3 player, and hard drive check out
* iMac computers for multimedia production and development
* Furniture layout that encourages student reconfiguration for different group sizes

Information about successful and not-so-successful projects will be shared.

Handout
[http://tinyurl.com/2hw94z]

Source
[http://tinyurl.com/29d56f]

An Interview with Lisa Hinchliffe
In this 15 minute recording, Lisa Hinchliffe shares some thoughts on, among other things, the role of librarians in the social computing sphere and shares some thoughts on her experiences there.

"Build awareness of the library"
"Students today are living their lives in a browser"
"Participation in social networking is much like a branch library of the 21st century"
"Teachable moment
"Engage students"
"Lead by example"
"The library needs to be evolving"
"Create an engaging environment"
"Time of great experimentation"
"What can we do tomorrow"
"Friend me"

This interview is provided courtesy of CNI and was recorded at their 2006 Fall Task Force Meeting.

Source
[http://tinyurl.com/2amptq]

Thursday, June 7, 2007

NYTimes: ‘omg my mom joined facebook!!’

Cyberfamilias: ‘omg my mom joined facebook!!’
New York Times |June 7, 2007 | By MICHELLE SLATALLA

I HAVE reached a curious point in life. Although I feel like the same precocious know-it-all cynic I always was, I suddenly am surrounded by younger precocious know-it-all cynics whose main purpose appears to be to remind me that I’ve lost my edge.

Many of these people are teenagers.
Some of them I gave birth to.
One was in a breech position.
And the other day, as I drove home with one of my tormenters in the passenger seat, she started laughing at the way I pronounced “Henri Cartier-Bresson.”
“Ha ha ha, is that how you think his name sounds?” my daughter said. “Oh, my God. Who told you that?”
It was my college photography professor. Twenty-six years ago.
Rather than draw attention to my age, I tried to trick her into thinking of me as someone cool, as we said 26 years ago. “I hope you don’t think this gives you the right to make fun of me on your Facebook page,” I said.
“My Facebook page?” this person asked incredulously. “My page? Is that what you think Facebook is?”
[snip]
So last week I joined Facebook, the social network for students that opened its doors last fall to anyone with an e-mail address. The decision not only doubled its active membership to 24 million (more than 50 percent of whom are not students), but it also made it possible for parents like me to peek at our children in their online lair.
[snip]
At Facebook.com, I eyed the home page (“Everyone can join”) with suspicion. I doubted Facebook’s sincerity. What could a site created by a student who was born three years after I started mispronouncing “Henri Cartier-Bresson” want with me?
After I got my Profile page, the first thing I did was to search for other members — my daughter and her friends — to ask them to be my friends.
Shockingly, quite a few of them — the friends, not the daughter — accepted my invitation and gave me access to their Profiles, including their interests, hobbies, school affiliations and in some cases, physical whereabouts.
[snip]
Out of the blue, I got an invitation to be a friend from one of my neighbors, Ted, who coincidentally had just joined to check out the applications that independent software developers started adding to the site last month. He showed me how to add movie reviews and snippets of music to my Profile.

I invited my friends — my actual friends — to join Facebook. Some did. I sent a “poke” to one to say hello. I wrote on another’s “wall.” I tagged a photo to make it appear on my friend Tina’s Profile. In gratitude, she “poked” me.
[snip]
Feeling as if I had achieved a minor victory in the name of parents of teenagers everywhere, I phoned Michael Wesch, an assistant professor of cultural anthropology at Kansas State University whose research focuses on social networks, to offer him some real-life data to work with.
[snip]
He pointed out that there are a number of other social networks — sober, grown-up places like Linkedin.com (for making business contacts) and Care2.com (for social activists) and Webbiographies.com (for amateur genealogists) — where I could cavort without offending my daughter.

“There is a really good social network for older people, too,” Professor Wesch said. “It caters to the older generation with an automatic feed of news that relates to older generations and a number of features tailored to the way people in that generation would interact
[snip]
"I can’t really comment on your family dynamics,” said Brandee Barker, a Facebook spokeswoman. “But I can say that more than 50 percent of Facebook users are outside of college now. As our original demographic gets older, we want to be able to include their social networks.”
[snip]
I checked my Profile. My daughter was now my friend. Well, sort of. She had set her privacy settings to grant me only bare-bones access to her profile.

She also sent a message: “stop worrying you’ll end up writing a young adult novel in an empty apartment because even some extremely old creepsters write real novels”
“I’m glad we’re friends,” I wrote.
“oh thank god I was starting to worry,” she wrote.
[snip]

Source

[http://www.nytimes.com/2007/06/07/fashion/07Cyber.html]

Reader Comments Blog
[http://news.blogs.nytimes.com/2007/06/07/omg-my-mom-joined-facebook/]

Saturday, June 2, 2007

I'll See You On "Facebook"

I'll See You On "Facebook": The Effects of Computer-Mediated Teacher Self-Disclosure on Student Motivation, Affective Learning, and Classroom Climate
Authors: Joseph P. Mazer; Richard E. Murphy; Cheri J. Simonds

Communication Education, Volume 56, Issue 1 January 2007 , pages 1 - 17

Abstract
This experimental study examined the effects of teacher self-disclosure via Facebook on anticipated college student motivation, affective learning, and classroom climate. Participants who accessed the Facebook website of a teacher high in self-disclosure anticipated higher levels of motivation and affective learning and a more positive classroom climate. In their responses to open-ended items, participants emphasized possible negative associations between teacher use of Facebook and teacher credibility. Participants offered recommendations for teachers regarding the use of Facebook and other weblog services.
[snip]

Computer Mediated Communication via Virtual Social Networks

Over the past 30 years, computer mediated social networks have been developing at an increasing rate. While time constraints can often limit the amount of face-to-face student socialization, students who use forms of computer-mediated communication (CMC) (e.g., online meeting places or social networks) may experience more opportunities to develop personal relationships than their face-to-face counterparts (Walther, 1995).
[snip]
O'Sullivan et al. (2004) found that students who viewed an instructor's website with high levels of mediated immediacy, including forms of self-disclosure, reported high levels of motivation and affective learning, indicating positive attitudes toward the course and the teacher. Therefore, teachers can increase mediated immediacy by including forms of self-disclosure on personal webpages; however, to date, research has not explored the effects of teacher self-disclosure on student outcomes or teacher characteristics via virtual social networks used primarily by students.
[snip]
Teacher use of Facebook provides a unique perspective to the current CMC literature. With large numbers of students and teachers using this virtual social network as a medium of communication (Lashinsky, 2005), it is important to understand how students use and make sense of specific social networks. This understanding can provide useful information for teachers who use virtual social networks to communicate with students. Students may perceive a teacher's use of Facebook as an attempt to foster positive relationships with his or her students, which may have positive effects on important student outcomes. Teachers may violate student expectations of proper behaviors and run the risk of harming their credibility if they utilize Facebook. Despite this potential consequence, teachers may enhance their credibility among students by signifying an understanding of the contemporary student culture.

[snip]
A teacher's use of Facebook is an attempt to communicate with students outside of that controlled environment where teachers can meet students in their territory. All teachers will enter the face-to-face classroom and talk to their students, but only some teachers may choose to enter a virtual social network. Once teachers enter the network, they must make decisions about how much information to disclose.
[snip]

Communication Privacy Management Theory
[snip]

Teacher Self-disclosure
Fusani (1994) contends that teacher self-disclosure is a "rich personal source of student-faculty communication" (p. 249). Cayanus (2004) argued for the use of teacher self-disclosure as an effective instructional tool to foster student learning. Research has suggested that teachers who personalize teaching through the use of humor, stories, enthusiasm, and self-disclosure are perceived by their students to be effective in explaining course content (Andersen, Norton, & Nussbaum, 1981; Bryant, Comiskey, Crane, & Zillman, 1980; Bryant, Comiskey, & Zillman, 1979; Civikly, 1986; Norton & Nussbaum, 1981).

Christophel (1990) found teacher immediacy to be positively associated with student motivation and concluded that immediacy first modified state motivation and then affected student learning. If teacher self-disclosure serves as an immediacy behavior that leads students to higher levels of affective learning (i.e., students perceive the instructor and class positively), students should likewise perceive the classroom climate positively. Guided by Christophel's (1990) findings and the theory and research presented here, we advanced the following research hypotheses to explore teacher self-disclosure via Facebook:

H1: Participants who view the Facebook website of a teacher high in self-disclosure will anticipate higher levels of student state motivation than participants who view the Facebook website of a teacher low in self-disclosure.

H2: Participants who view the Facebook website of a teacher high in self-disclosure will anticipate higher levels of affective learning than participants who view the Facebook website of a teacher low in self-disclosure.

H3: Participants who view the Facebook website of a teacher high in self-disclosure will anticipate a more positive classroom climate than participants who view the Facebook website of a teacher low in self-disclosure.


Finally, we were interested in how participants perceived the appropriateness of a teacher's use of Facebook and if their perceptions varied according to the amount of self-disclosure on the Facebook website. To explore this issue, we posed the following research question:

RQ: How appropriate do participants perceive teachers' use of Facebook?

Method
Participants
The participants were 133 undergraduate students (125 first-year students, 5 sophomores, 3 juniors) enrolled in sections of the basic communication course at a large Midwestern university. The participants represented various academic disciplines, as the course is required of all students at the university. The sample consisted of 39 males and 94 females, with an average age of 18.76 years (ranging from 18 to 23 years). The racial/ethnic distribution of the sample consisted of 44.4% Caucasians, 3.1% African Americans, 2.3% Hispanics, and 1.2% Asian Pacific Islanders.

Manipulation
[snip]
Procedures
[snip]
Measurement
[snip]
Motivation
[snip]
***Affective learning
[snip]
***Classroom climate
[snip]
***Manipulation check
[snip]
***Appropriateness of Facebook for a teacher
[snip]
***Supplementary qualitative data
[snip]

Results
Manipulation Check
[snip]
Primary Quantitative Analysis
[snip]
Supplementary Qualitative Analysis
[snip]
Perceptions of the teacher
[snip]
Teacher use of Facebook
[snip]
Suggestions for teachers who use Facebook
[snip]

Discussion

[snip]
The qualitative data supports the quantitative findings in that a majority of the participants in each condition perceived the teacher's use of Facebook positively. While our findings reveal a positive association between teacher self-disclosure and important student outcomes, teachers should be consistent with their self-disclosure on Facebook and their teaching style in the classroom .... . In their open-ended responses, students encouraged teachers to use Facebook so that they could have the opportunity to become acquainted before meeting in the classroom. However, students recommended that teachers "be themselves" on Facebook so they can "get a better feel for their personality."

[snip]
Teachers may consider the use of Facebook as an important tool to foster the student-teacher relationship; however, they should proceed with caution. Our qualitative data reveals that students were highly concerned with how the teacher would be perceived as a professional. In addition, students reported that teachers should self-disclose appropriate information. Scholars should explore forms of self-disclosure that students may deem appropriate or inappropriate via this virtual social network. As such, the nature of Facebook presents a unique set of criteria for teacher self-disclosure. Future research might explore if certain forms of self-disclosure are more appropriate for Facebook as opposed to the traditional classroom.

[snip]
Self-disclosure is one approach that teachers may take to develop relationships with their students. However, as communication technology develops at an increasing rate, it is important for teachers to recognize how certain technologies, even those used largely by students, can positively affect student-teacher relationships. Facebook is a contemporary technological tool that can offer teachers and students a unique method to nurture the student-teacher relationship, which can ultimately create a positive learning experience for both parties.

Source [http://taylorandfrancis.metapress.com/index/P936127747731173.pdf]