Friday, August 31, 2007

University of Nevada Reno Quick Search App

Friends/

Araby Greene, Web Development Librarian, University of Nevada, Reno Libraries has created a Library-OPAC-Search-App named UNR Libraries Quick Search

[http://iastate.facebook.com/apps/application.php?api_key=fef126edcc70551e0c2079a771f4d281]

The App allows the use to "Search the library catalog, articles in Academic Search Premier and Masterfile Premier, UNR Library webs, and Google Scholar or Google."

[http://apps.facebook.com/unrquicksearch/]

In addition, access is also provided to the libraries 'Ask Us' reference services, including digital reference services. A 'More search options ...' option links to a NPR Libraries page

[http://www.library.unr.edu/searches.html]

that provides access to 'Search UNR Library Web Pages', 'Search the World Wide Web' using various Google search options (e.g., Google Scholar, images, 'Book Search', etc.), as well as to Scirus: For Scientific Information Only, SMEAL Search, lxquick, and Kartoo!.

TabsAcrossThe TopOfThe Page provide access to other library collections, resources, and services (e.g., 'Catalog' , 'Subjects' , 'Reserves' , 'Journals' , 'News' , 'eBooks' , 'Reference'), while a list on the Left Side offer links to several 'Special UNR Libraryy Searches' (e.g., 'Digital Collections', 'Geospatial Data' , 'Nevada State Publications' , etc.)

NB: Access to the Article Databases is Limited to the UNR Community.

Araby notes that the Hennepin County Library App Code inspired the creation of the UNR App!

[http://iastate.facebook.com/apps/application.php?id=2353074921&ref=s]

[http://moodle.hclib.org/facebook/catalog/hcl-facebook-catalog-application-071507.zip]

Congrats, Araby!!!

/Gerry

Wednesday, August 29, 2007

UnderAppreciated Facebook Apps For Library Use

Friends/

I am Greatly Interested in Learning of UnderAppreciated Facebook Apps that Can-May-Might-Could-Will have Actual/Potential Application(s) for Enhanced/Engaged Library Services.

In Twenty-Five Words (or Less) [:->], I Would Appreciate Learning of Your UnSung Favorite Facebook App [or Apps That That You Believe Must Be Developed [:-)] and Its/Their Actual/Potential Value.

Please Post ToThe FacebookAppsFor Libraries Discussion Board at

[http://iastate.facebook.com/group.php?gid=2469777131]

The Directory of Facebook Apps is available at

[http://iastate.facebook.com/apps/] Your Home Site Will Replace Mine [:->

Thanks For Considering !!!

/Gerry

Monday, August 27, 2007

Marketing to the Social Web: How Digital Customer Communities Build Your Business


Marketing to the Social Web: How Digital Customer Communities Build Your Business
by Larry Weber

[John Wiley & Sons, 2007 ISBN: 978-0-470-12417-8 230 p. $ 24.95]

Today, marketing is exploding with possibilities and complexities as it reaches out into new forms, media, and models. Marketers have an exceptional opportunity to use these new tools and models to reach new markets, even in a fragmented media market. Marketing to the Social Web helps marketers and their companies understand the context of the new marketing, and prioritize what they need to do to build customer communities and maximize profit in a time of marketing confusion. Larry Weber presents specific ideas to find and engage customers, describes newly available tools and platforms, and shows readers how to apply them to see immediate results.

TABLE OF CONTENTS
[http://media.wiley.com/product_data/excerpt/72/04701241/0470124172-1.pdf]
PREFACE.

ACKNOWLEDGMENTS.

PART I: PANDEMONIUM: THE LANDSCAPE OF THE SOCIAL WEB.

Chapter 1. The Web Is Not a Channel (And You're an Aggregator, Not a Broadcaster).

Chapter 2. Community and Content: The Marketer's New Job (Or How to Cut Your Marketing Budget and Reach More People).

Chapter 3. Making the Transition to the Social Web (First Change Your Marketing Mindset).

Chapter 4. How to Let Customers Say What They Really Think (And Keep Your Job).

PART II: SEVEN STEPS TO BUILD YOUR OWN CUSTOMER COMMUNITY.

Chapter 5. Step One: Observe and Create a Customer Map (Otherwise, You Can't Get There from Here).

Chapter 6. Step Two: Recruit Community Members (With a New Toolbox and Your Own Marketing Skills).

Chapter 7. Step Three: Evaluate Online Conduit Strategies (And Don't Forget Search).

Chapter 8. Step Four: Engage Communities in Conversation (To Generate Word of Mouse).

Chapter 9. Step Five: Measure the Community's Involvement (Who, What, Where, When, Why, and How).

Chapter 10. Step Six: Promote Your Community to the World (Get 'Em Talking and Clicking).

Chapter 11. Step Seven: Improve the Community's Benefits (Don't Just Set It and Forget It).

PART III: MAKING USE OF THE FOUR ONLINE CONDUIT STRATEGIES.

Chapter 12. The Reputation Aggregator Strategy (We're Number One!)

Chapter 13. The Blog Strategy (Everybody's Talking at Me).

Chapter 14. The E-Community Strategy (Go to Their Party or Throw Your Own).

Chapter 15. The Social Networks Strategy (Connecting with a Click).

Chapter 16. Living and Working in Web 4.0 (It's Right Around the Corner).

NOTES.

INDEX.

SAMPLE CHAPTER
[http://media.wiley.com/product_data/excerpt/72/04701241/0470124172.pdf]
INDEX
[http://media.wiley.com/product_data/excerpt/72/04701241/0470124172-2.pdf]

Sunday, August 26, 2007

Never Ending Friending: A Journey Into Social Networking

A Major-Major New Report on Social Networking commissioned by Fox Interactive Media:

Never Ending Friending: A Journey Into Social Networking (April 2007)

Introduction
Depending on your vantage point, social networking represents:

***A fad, especially among the young and tech-obsessed
***An unprecedented tool for keeping in touch with friends and family
*** A disruptive, unscripted environment
***An unparalleled opportunity for brands and consumers to make real connections
***Some combination of all of the above ... and then some.

Interestingly, despite all the talk -- the water cooler pronouncements, the breathless media coverage, and the teenage conversations you may have overheard at home and in your communities –- social networking remains a relatively new and under-examined topic.

What's real? What's true? What works?

Nobody really knows.

In early 2007, MySpace aimed to change that. We embarked on a nationwide "listening tour," a series of qualitative research sessions among users of social networking sites. In concert, we fielded a groundbreaking quantitative study among a national sample of social networking users and non-users. Together, these two methods aimed at uncovering the myriad motivations, attitudes, and behaviors that underlie present growth of this exciting new arena and will shape its future in the days ahead.

We wanted the answers to questions such as:

— Are social networks merely a fun sideline to real life, or do they represent a fundamental change in the way people are interacting with each other, and with media at large?

— How much time and energy are users devoting to social networking, and to what end?

— How does social networking fit into the overall media landscape and into the online media landscape?

— What’s the primary function of social networks?

— What opportunities, if any, exist for brands to create more meaningful consumer connections within these social networks?

— Where does MySpace fit within the category landscape?

— What role does MySpace play in consumers’ everyday lives?

— What activities do users participate in while on social networks?

— How do social networks generate value for brands?

— What are the right model and metrics to summarize and manage any brand value creation?

After listening to respondents, crunching numbers, and working to synthesize all this data into a singular narrative, we happened upon a simple phrase that we think best expresses the emerging new world of social networks: “never ending friending”. [snip]

In summary, we learned that social networking is a quantum change in how we interact – with each other, with bands and brands, and with the entire media landscape.

[snip]

Table of Contents

Chapter 1
The Insider’s View of the Evolving World of Social Networking
Consumer research by TNS & TRU

Chapter 2
The Momentum Effect: Creating Brand Value in the Social Networking Space
Advertising research by Marketing Evolution

Chapter 3
Implications for Brands and Agencies


Full Text Available

[http://blogs.forrester.com/Never_Ending_Frieding_April_2007.pdf]

ToBeContinued: Survey on Use of Social Networking Sites By Academic Librarians

Friends/

Due To Popular Interest, I've Decided To Continue My Survey Of The Use Of Social Networking Sites By Academic Librarians And Libraries.

The Survey is Now Open at

[http://www.surveymonkey.com/s.aspx?sm=VoiaOTJ7LS0v36HiweRz8g_3d_3d]

TheSurvey is intended for Those Who Did Not Have An Opportunity To Complete before the August 10th Deadline.

BTW: If you had previously completed the Survey, I ask that you do not re-visit. Thanks!

***The Survey Will Remain Open Until Further Notice***

/Gerry

Saturday, August 25, 2007

The One Thousand: FacebookAppsForLibrarians Now 10x10x10 Strong!

Friends/

The FacebookAppsForLibrarians Has One Thousand Members!
[Actually 1,032 as of 12:15 on 08-25-07]



FacebookAppsForLibraries is a Global Group devoted to the use of third-party Facebook applications for enhanced library services

History
001 (05-28)
400 (06-24)
500 (07-03)
600 (07-08)
700 (07-16)
801 (08-01)
900 (08-13)

1000
(08-25)


[http://en.wikipedia.org/wiki/Thousand_island_dressing]

Thanks To All For Joining!

If You Are Not Yet A Member Of FacebookAppsForLibraries, It's Never Too Late To Join!

/Gerry

Thursday, August 23, 2007

Exemplary Real-World LibGuides

Real World Examples of LibGuides

"LibGuides is a great tool for libraries to share knowledge and information, and to connect with patrons. The system is open and flexible, enabling librarians to pull any type of multimedia and dynamic content, and organize it neatly in one place for patrons. "

A Few Exemplary Real-World LibGuides:

Psychology @ Drury
Research guide for Psychology, combining RSS feeds, library resources, databases, websites - all presented in one place, as a starting point for students' research.

Study Skills Guide @ Drury
We wish we had these tips from our librarians when we were in college! Great example of using LibGuides to share useful information with the community.

Film & Media Arts @ Temple
Wow! So much great information - LibGuides at its best. As you browse the tabs, note that it is possible to embed search boxes for databases specific to your institution.

Library guide for International Students @ DePauw
Great use of LibGuides to share useful information other than typical subject guides.

Dynamic content in LibGuides. You can display del.icio.us tag clouds like in this Chemistry Guide, or database search and catalog search like in Resources for Sociology.

Education Research @ Temple
Great use of customized search boxes for various institution-specific databases.

Nursing Research @ KVIC
RSS feeds, videos, custom database search... so much useful information about Nursing research.

Business Research @ Dalhousie
A very comprehensive guide to library resources related to Business. An indispensable resource for all Dalhousie business students.

Copyright
An excellent compilation of resources related to the issue of copyright.

Links available at

[http://www.springshare.com/libguides/examples.html]

Saturday, August 18, 2007

Facebook: Not Just for The College Crowd

Facebook's New Wrinkles

By Robert D. Hof
BusinessWeek | August 20, 2007
NEWS & INSIGHTS

The 35-and-older crowd is discovering its potential as a business tool

[snip]Facebook has a lot of newbies these days, many of whom are in fact oldies. The number of unique Facebook visitors 35 and older more than doubled in June from a year ago, to 11.5 million, according to market researcher comScore Media Metrix.

[snip]
Most newcomers aren't yet doing much real business there, preferring more buttoned-down sites like LinkedIn or e-mail for maintaining professional contacts. But they're intrigued enough with the communications potential of Facebook that they now make up 41% of the site's visitors.
[snip]

As they join Facebook, older users are tiptoeing into a new social landscape. Among the tough questions: How much personal information should I reveal? What does it mean to be a "friend," and how many can I have before I'm overwhelmed with requests and information? And not least, what's a "poke"? "The lines between what's business and what's personal have blurred," says Facebook co-founder and CEO Mark Zuckerberg, 23.

Nonetheless, the new demographic presages a sea change in social networking. Even if younger people don't feel the need to distinguish between personal and professional contacts, anyone over about 30 usually does. Facebook allows people some control over what information they reveal to whom, but it's likely Facebook's new demographic will demand even more ways to differentiate between various levels of "friends." [snip].

This influx doesn't thrill all the 20-something pioneers, who are starting to feel inhibited by the older folks looking over their shoulders. Some anti-elder groups have emerged on Facebook, many clearly humorous but others with names such as "I hate old people" and "Kill the elderly." Regardless, "old people" are piling in and weaving Facebook into lives already glutted with information and relationships. "I don't want to be left out," says Bernard H. Tenenbaum, 51-year-old managing partner of investment firm China Cat Capital.

They're also finding real utility. They can build social capital with little effort just by noticing that a contact has posted an update about her birthday today and wishing her well. Eric Jackson, CEO of management consultant Jackson Leadership Systems Inc. in Naples, Fla. ..., says he used Facebook to reach some Yahoo employees he couldn't otherwise find.

Some of those older people, it must be said, are rather less social than they appear. Carl Kasell, the 73-year-old National Public Radio newscaster and judge on the NPR quiz show Wait Wait... Don't Tell Me, has "friended" dozens of people. Or so it seemed. It turns out the show's 23-year-old director, Melody Joy Kramer, actually runs his Facebook page. "Carl only looks at it every Thursday," she says. "He doesn't really use a computer." Fortunately for Facebook, Kasell seems the exception.

[http://www.businessweek.com/magazine/content/07_34/b4047050.htm]

University of Alberta Library Services Available Through Facebook

Friends/

Another Facebook Library/OPAC App

[http://blogs.library.ualberta.ca/libnews/?p=582 ]

/Gerry

Announcements and New E-Resources and Services
26 Jul 2007
Library Services Available Through Facebook

"We are pleased to announce the University of Alberta Libraries Facebook application. This new application allows access to our library catalogue, Ask Us Services, RefWorks and Get It Citation linker from within the Facebook platform.



Facebook is the popular social networking web site used by nearly 30,000 members of the University of Alberta community."

The App was created by Piyapong Charoenwattana, UofA, and is available at
[http://www.facebook.com/apps/application.php?id=2487455994]

The Announcement Is Also Found On The Library Home Page (08-18-07)
[http://www.library.ualberta.ca/]

Thanks!!! Piyapong !!!

Friday, August 17, 2007

The Facebook Platform: The Next Generation OPAC? / Library ?

The Facebook Platform: The Next Generation OPAC? / Library ?

**From A Recent TIME Magazine Interview with Mark Zuckerberg, Founder and CEO of Facebook [http://en.wikipedia.org/wiki/Mark_Zuckerberg]

QUOTE

TIME: Why do you describe Facebook as a "social utility" rather than a "social network?"

Zuckerberg: I think there's confusion around what the point of social networks is. A lot of different companies characterized as social networks have different goals - some serve the function of business networking, some are media portals.

What we're trying to do is just make it really efficient for people to communicate, get information and share information.

We always try to emphasize the utility component.

UNQUOTE

[http://www.time.com/time/business/article/0,8599,1644040,00.html]

What Do You Think ???/

Consider The Possibilities ...

/Gerry

Notre Dame Library Search

Friends/

Mark Dehmlow, Electronic Services Librarian with University of Notre Dame, has created a Facebook App for the Notre Dame OPAC (and Article Databases). In addition, The App also includes links to various Ask A Librarian services

[http://www.library.nd.edu/reference/asklib/].

The Notre Dame Library Search App is available at

[http://nd.facebook.com/apps/application.php?id=2430137239&ref=pr]

NOTE: Limited to the Notre Dame Community.

Thanks !!! Mark !!!

/Gerry

Sunday, August 12, 2007

Top Ten Facebook Apps for Librarians | JSTOR Facebook App

Friends/

Ellyssa Kroski, a Reference Librarian at Columbia University Butler library, recently posted a Three-Part Series on the “Top Ten Facebook Apps for Librarians” on her iLibrarian blog

[ http://oedb.org/blogs/ilibrarian/2007/top-ten-facebook-apps-for-librarians-part-one/ ].

TheTopTenLibApps include:

*** JSTOR Search | Enables to the user to Search the JSTOR full-text scholarly journal archive in the humanities, social science, and other fields.

NOTE: Users may need to sign in from their library website before attempting to use the JSTOR App.

_AppAvailableAt_
[ http://www.facebook.com/apps/application.php?id=2412474777&b ]

-------------------------------------------------------------------------------------

*** LibGuides Librarian | Allows one to display Springshare LibGuides subject guides within one's Facebook profile as well as to search your local OPAC.

BTW: Don’t Forget To Join The Companion Facebook Group At

[ http://iastate.facebook.com/group.php?gid=2376238057 ]

-------------------------------------------------------------------------------------

*** Facebook Librarian | This Virtual Librarian service provides links to books, scholarly sources, open access reference resources, and a community-based Ask A Librarian service.

_AppAvailableAt_:
[ http://www.facebook.com/apps/application.php?api_key=4ba85acd652971a6a8633d919bb9a05a ]

-------------------------------------------------------------------------------------

*** UIUC Library Search | An App that allows the user to search the OPAC of the University of Illinois at Urbana–Champaign and/or to Ask A Librarian. The App also permits the user to search the library’s journal article databases (but not retrieve full-text items unless university-affiliated) Other OPAC Apps: University of Michigan library catalog, , Ryerson University Library catalog, Hennepin County Library catalog.

_AppAvailableAt_
[ http://www.facebook.com/apps/application.php?api_key=ad4ccedf62d21a09bf140d1533102b20&pwstdfy=fa0565221a24b781f7ef3d42d04a9c30 ]

-------------------------------------------------------------------------------------

The Three-Part Series is Available At

[1][ http://oedb.org/blogs/ilibrarian/2007/top-ten-facebook-apps-for-librarians-part-one/ ].

[2][
http://oedb.org/blogs/ilibrarian/2007/top-ten-facebook-apps-for-librarians-part-two/ ]

[3][
http://oedb.org/blogs/ilibrarian/2007/top-ten-facebook-apps-for-librarians-part-three/ ]

If You Have An Unlisted Favorite Facebook Library-Related App, Please Let Ellyssa Know

[ http://oedb.org/blogs/ilibrarian/about/ ]

-------------------------------------------------------------------------------------

BTW-2 If You Have Not Already Done So, Do Join The FacebookAppsForLibraries Group

[ http://iastate.facebook.com/group.php?gid=2469777131 ]

/Gerry

Wednesday, August 1, 2007

Library Presence In Social Networking Sites

Friends/

For a variety of purposes, I have created a brief 10-question SurveyMonkey survey on the presence of College and Research Libraries in one or more of the more popular Social Networking Sites (Facebook, MySpace, Orkut, etc.)

I would most appreciate if my Friends (and/or Enemies) [:-)] take this survey within the next 10 days

The survey requests basic information about library and institutional presence in any of the major Social Networking Sites, as well personal and/or professional membership.

THE SURVEY WAS RE-OPENED ON AUGUST 26 AND WILL BE AVAILABLE UNTIL FURTHER NOTICE.

SEE [http://onlinesocialnetworks.blogspot.com/2007/08/tobecontinued-survey-of-social.html]

THANKS TO ALL WHO PARTICIPATED IN THE FIRST ROUND !!!

/Gerry