Thursday, January 31, 2008

Horizon Report 2008: The Video

The 2008 Horizon Report: The Video

The annual Horizon Report, a joint publication of the New Media Consortium (NMC) and the EDUCAUSE Learning Initiative (ELI), highlights new technologies for teaching, learning, and creative expression. This session will review the research and process behind the report. The 2008 Horizon Report and its findings ... [were] officially released at this session.

Video / Slides Available at []

Duration: 60:42

Report Available at

Session Details
Featured Session
Tuesday / January 29, 2008 / 3:00 p.m. - 4:00 p.m. / Regency Ballroom West (2nd Floor, B-Level)

Laurence F. Johnson, Chief Executive Officer, The New Media Consortium (NMC)
Alan Levine, Vice President, NMC Community & CTO, The New Media Consortium (NMC)
Cyprien P. Lomas, Director, Learning Centre, The University of British Columbia
Diana G. Oblinger, President, EDUCAUSE
Rachel Smith, Vice President, NMC Services, The New Media Consortium (NMC)
Julie K. Little, Interim Director, ELI, EDUCAUSE (Convener)


Era of Social Crystallization?

It has occurred to me that Online Social Networks [] may be envisioned as Crystals []

Your Thoughts || Reactions / Related Research || Projects ?

Are We In An Era of Social Crystallization?

Thanks for Thinking !


Monday, January 28, 2008

The Horizon Report 2008: Social Operating Systems.


The annual Horizon Report describes the continuing work of the New Media Consortium NMC)’s Horizon Project, a five-year qualitative research effort that seeks to identify and describe emerging technologies likely to have a large impact on teaching, learning, or creative expression within learning-focused organizations. The 2008 Horizon Report, the fifth in this annual series, is produced as a collaboration between the NMC and the EDUCAUSE Learning Initiative (ELI), an EDUCAUSE program.

The main sections of the report describe six emerging technologies or practices that will likely enter mainstream use in learning-focused organizations within three adoption horizons over the next one to five years. Also highlighted are a set of challenges and trends that will influence our choices in the same time frames. The project draws on an ongoing primary research effort that has distilled the viewpoints of more than 175 Advisory Board members in the fields of business, industry, and education into the six topics presented here; drawn on an extensive array of published resources, current research, and practice; and made extensive use of the expertise of the NMC and ELI communities.


PAGES 26-29

Social Operating Systems
Time-to-Adoption Horizon: Four to Five Years

Social networking systems have led us to a new understanding of how people connect. Relationships are the currency of these systems, but we are only beginning to realize how valuable a currency they truly are. The next generation of social networking systems—social operating systems—will change the way we search for, work with, and understand information by placing people at the center of the network. The first social operating system tools, only just emerging now, understand who we know, how we know them, and how deep our relationships actually are. They can lead us to connections we would otherwise have missed. As they develop further, these tools will transform the academy in significant ways we can only begin to imagine.

Our concept of the purpose and nature of the network is evolving. We are seeing a shift in focus; where the primary purpose of the web has been seen as sharing files and applications, there is a growing sense that the real value of the network lies in the way it helps us create, identify, and sustain relationships. This seemingly subtle change—from an emphasis on file sharing to one on relationships— will have a profound impact on the way we will work, play, create, and interact online.

Early social networking systems already recognize the value of connections and relationships. As opportunities for virtual collaboration increase and we rely more on trust-based networks, there is a growing need for context through which we can interpret and evaluate the depth of a person’s social connections. How do we evaluate the depth of a relationship? Does it reflect years of working collaboratively in a particular discipline, or is it equivalent to the business card exchanged at a conference or an email introduction?

Current social networking systems like Facebook and MySpace are attempts to help people define themselves in ways that provide some of that context, but the information available to us about friends of friends is still superficial and often related more to personal interests than professional work. It is difficult for any given system to present an accurate picture of our relationships: social networking systems are unaware of connections that we have not explicitly told them about, and there is often little distinction between a deep connection and a shallow one.

The issue, and what social operating systems will resolve, is that today’s tools do not recognize the “social graph”—the network of relationships a person has, independent of any given networking system or address book; the people one actually knows, is related to, or works with. At the same time, credible information about your social graph is embedded all over the web: in the carbon-copy fields of your emails; in attendee lists from conferences you attend; in tagged Flickr photos of you with people you know; in your comments on their blog posts; and in jointly authored papers and presentations published online. These data and other information you use every day, analyzed with a people centric view, can be and are being used to transparently connect the dots among files, contacts, and much more.


Relevance for Teaching, Learning, and Creative Expression

Placing people and relationships at the center of informational space will have a profound influence at all levels of academia. It will change the way we relate to knowledge and information; the way we do research and evaluate credibility; the way educators and students interact with each other; and the way students learn to be professionals in their chosen disciplines.


Examples of Social Operating Systems

The following links provide examples of applications for social operating systems.

Concept Demo of Yahoo Life! [] This blog post describes a presentation by Yahoo co-founder and CEO Jerry Yang in which he demonstrates a project concept, currently known as Yahoo Life!, that includes characteristics of social operating systems [video at].

Hosted Lifebits [] (John Udell, May 22, 2007) This blog post describes a scenario for a hosted space to hold all the digital media and information a person might create, throughout his or her life and even beyond.

The Social Catalog [] (Katharine Gould, PVLD Director’s Blog, November 20, 2007.) This blog post describes an idea for a “social catalog,” a system for cataloging books that takes into account why the book is sought as well as what it is about.

Team ORCA Project Site []
This team project by students in the Masters of Human Computer Interaction program at Carnegie Mellon University is a prototype of a system that facilitates the kinds of connections social operating systems will enable. The project’s goal was to develop a system to make it easier for scientists to find collaborators.



Sunday, January 27, 2008

Social Capital and College Students' Use of Online Social Network Sites: I Get By With A Little Help From My Friends

The Benefits of Facebook 'Friends': Social Capital and College Students' Use of Online Social Network Sites

Nicole B. Ellison / Charles Steinfield /Cliff Lampe

Michigan State University, Department of Telecommunication, Information Studies, and Media

This study examines the relationship between use of Facebook, a popular online social network site, and the formation and maintenance of social capital
. In addition to assessing bonding and bridging social capital, we explore a dimension of social capital that assesses one's ability to stay connected with members of a previously inhabited community, which we call maintained social capital. Regression analyses conducted on results from a survey of undergraduate students (N=286) suggest a strong association between use of Facebook and the three types of social capital, with the strongest relationship being to bridging social capital. In addition, Facebook usage was found to interact with measures of psychological well-being, suggesting that it might provide greater benefits for users experiencing low self-esteem and low life satisfaction.


Our empirical results contrast with the anecdotal evidence dominating the popular press. Although there are clearly some image management problems experienced by students as reported in the press, and the potential does exist for privacy abuses, our findings demonstrate a robust connection between Facebook usage and indicators of social capital, especially of the bridging type. Internet use alone did not predict social capital accumulation, but intensive use of Facebook did.

The strong linkage between Facebook use and high school connections suggests how SNSs help maintain relations as people move from one offline community to another. It may facilitate the same when students graduate from college, with alumni keeping their school email address and using Facebook to stay in touch with the college community. Such connections could have strong payoffs in terms of jobs, internships, and other opportunities. Colleges may want to explore ways to encourage this sort of usage.

Online social network sites may play a role different from that described in early literature on virtual communities. Online interactions do not necessarily remove people from their offline world but may indeed be used to support relationships and keep people in contact, even when life changes move them away from each other. In addition to helping student populations, this use of technology could support a variety of populations, including professional researchers, neighborhood and community members, employees of companies, or others who benefit from maintained ties.


Ellison, N. B., Steinfield, C., & Lampe, C. (2007). The benefits of Facebook "friends:" Social capital and college students' use of online social network sites. Journal of Computer-Mediated Communication, 12(4), article 1.

MySpace, Facebook, and Social Networking Tools for Libraries

MySpace, Facebook, and Social Networking Tools for Libraries

January 8, 2008 / 9:30am-12:30pm /Location: OCLC CAPCON

Contact OCLC CAPCON about hosting this workshop at your location.

Course description
MySpace, Facebook, and other social networking Web resources have suddenly become extremely popular with teenage and college-aged Internet users. Librarians need to understand what goes on in these tools in order to better serve their clientele. Some libraries are actually creating pages and offering services via these sites. We will have an overview of how these tools work, how teens and college students use them, and how libraries are attempting to reach their users via these tools.

Perfect for School, public, and academic librarians who work with teens and college students and parents who want an introduction to social networking sites.

Why take this course? This course will help you decide if your library or organization should create a presence in these social networking sites.

Topics covered include: Introduction to MySpace, Facebook, and other popular social networking sites and search capabilities of each ; How college and public libraries are using these tools to reach their users.


Saturday, January 26, 2008

Facebook Use on Campus: A Social Capital Perspective on Social Network Sites

Facebook Use on Campus: A Social Capital Perspective on Social Network Sites (ID: ECR0713)


Presentation at the Sixth Annual ECAR Symposium, December 5-7, 2007, in Boca Raton, Florida. This talk reviews scholarship on social networking sites, focusing on the use of Facebook among undergraduate students. Nicole Ellison discusses findings from a recent study examining user practices and the social capital implications of Facebook use, demonstrating evidence of positive outcomes from some kinds of use. Educational applications of related technologies, such as blogging, is briefly discussed.

How to Cite This Work: Ellison, Nicole. "Facebook Use on Campus: A Social Capital Perspective on Social Network Sites." Presentation at the ECAR Symposium, Boca Raton, FL, December 5-7, 2007


Wednesday, January 23, 2008

Employers Contemplate Social Networking, Focus on Improving Technology in 2008

Employers Contemplate Social Networking, Focus on Improving Technology in 2008

Technology Experts Make Predictions for New Year

WASHINGTON, December 18, 2007 – Companies will focus on upgrading and integrating their human resources technology in 2008 in an effort to improve administration and better engage employees, according to experts at Watson Wyatt Worldwide, a leading global consulting firm. Among likely trends are the increased adoption of advanced Web solutions, such as wikis, blogs and social networking, and a focus on making HR technology easier for employees to use.

“Managing a workforce is increasingly complex, and employers are searching for the right solutions to help them address this challenge,” said Richard Hubbard, director of Watson Wyatt’s North American technology and administration solutions practice. “Technology will continue to help companies manage the most intricate HR tasks, including some, such as talent management, that were once done more by intuition than by data analysis. Employers’ biggest challenge is staying on top of the trends and investing in areas where they will get the most for their money.”

Among the top trends Watson Wyatt has identified for 2008 are:

Adopting Advanced, Web 2.0 Technology.

With the rapid growth of consumer-oriented Web 2.0 applications, organizations are considering increasingly interactive strategies and technologies. While many corporations are using Web 2.0 elements such as blogs and wikis, organizations are just beginning to implement other elements of social networking. All of these systems could reduce the focus on traditional e-mail and make work communication a more dynamic experience for employees.



Sunday, January 20, 2008

OnlineSocialNetworks: A New Majordomo List


Launch of OnlineSocialNetworks Majordomo List

During the past several years, online social networking sites have become quite pervasive within a variety of personal and professional communities. As noted by Wikipedia, “a social network service focuses on the building … of online social networks for communities of people who share interests and activities … . Most social network services … provide a collection of various ways for users to interact, such as chat, messaging, email, video, voice chat, file sharing, blogging, discussion groups, … [etc.]”




This list is intended to serve as a forum in which individuals of any and all interests can discuss Any and All issues relating to Online Social Networks, most notably their current and potential use by libraries/librarians and/or their current/potential use within institutions of higher learning.

Significant discussion items will be highlighted in my Friends blog


TO SUBSCRIBE to the OnlineSocialNetworks list send the following

subscribe onlinesocialnetworks YOUR EMAIL ADDRESS


Once subscribed, subscribers can post messages by sending to

OnlineSocialNetworks is currently an UnModerated List.

Thanks for Your Interest!


Saturday, January 19, 2008

CBS 60 Minutes | Mark Zuckerberg: The Face Behind Facebook

(CBS) Are you on Facebook yet? The site is up to 60 million users so far, with a projection of 200 million by the end of the year. If you're not on Facebook, here's how it works: you set up a profile page with details about yourself and then decide who gets to see it. Friends use their pages to share personal news, exchange photos, team up on political causes, or just play long-distance Scrabble. It can be a useful tool or an addictive waste of time. Either way, Facebook is having a dramatic impact on the World Wide Web and it's estimated to be worth $15 billion. As Lesley Stahl reports, sitting atop this growing company and directing an Internet revolution is a young, geeky computer programmer who created the site only four years ago.


Duration: 12:32


Interview With Michael Bugeja, Iowa State University, Critic of Online Social Networking

Professor Michael Bugeja, Director, Greenlee School of Journalism at Iowa State University, addresses the role of social networking websites in education.

[Real Audio (stream) / Podcast (download MP3)]

Tuesday, January 15, 2008

Proposition: Social Networking Technologies Will Bring Large [Positive] Changes to Educational Methods ...

The Economist Debate Series

Since its inception The Economist has challenged readers to engage with the world's business, political, scientific, technological and cultural affairs and uncover the connections between them. We now challenge you to bring your knowledge to the floor of our online Oxford-style debates. Your participation shapes the contest and your votes decide the winner.


The Third Debate In The Series Started January 15th 2008:

“Social Networking: Does It Bring Positive Change To Education?"

Proposition: Social Networking Technologies Will Bring Large [Positive] Changes to Educational Methods, In and Out of the Classroom

Schedule of Events
Jan 15th / Debate begins.
Jan 18th / Rebuttals posted.
Jan 23rd / Closing arguments.

Jan 25th /Final winner announced.

Rules of the Game

Traditional Oxford-style debate
Oxford-style debate is most famously practised by the Oxford Union, the debating society of Oxford University. The Oxford Union's invigorating debating chamber has yielded generations of British parliamentarians, lawyers, journalists and other accomplished advocates.[snip]

Oxford 2.0
For our debates, The Economist offers a compact, online variant of the Oxford rules. In our reconception, the proposition and the opposition are each represented by individual speakers/experts in their fields chosen by The Economist's staff to match the proposition at hand. The Economist also invites guest participants to share their thoughts with the floor during the debate. Guest participants add depth to the debate; they are not explicitly aligned with the proposition or the opposition.

Each speaker has three chances to advance his argument: opening (the first day of debate), rebuttal (the fourth day) and closing (the eighth day). Members of the floor are invited to vote for or against the proposition at any point during the debate, although they may only vote once. The Economist invites those on the floor to participate in the debate by addressing points ONLY to the moderator, who will peruse all correspondence from the floor and raise points that are of particular interest or merit with the two speakers. The speakers may address voters' comments in their subsequent statements when appropriate. The Economist asks that the audience observe the spirit of Oxford debate.

Debate Moderator
Robert Cottrell
, Deputy Editor of
Robert Cottrell has been deputy editor of for the past two years, and online editor of Intelligent Life magazine since its re-launch this year. He is based in New York.


Speaker Pro
Ewan McIntosh
, National Adviser on Learning and Technology Futures for Learning and Teaching Scotland
Writes for the Guardian newspaper and the BBC on social media and learning issues, speaks internationally and consults for organisations on how social media can be harnessed for to improve learning in the organisation.


Opening Statement


Speaker Con
Michael Bugeja
, Director of Greenlee School of Journalism and Communication, Iowa State University
Author of 21 books, with research often being cited by New York Times and Internatiomnal Herald Tribune to name a few, Dr. Bugeja was among the first to analyse the use of Facebook before many professors realised that most of their students were already registered and of Second Life before many students had ever heard of it.


Opening Statement


Instructions for the Floor

  • To encourage a lively debate, please familiarise yourself with your duties as a floor member:
  • Educate yourself on the Oxford-style of debating
  • Sign up for alerts about the next debate
  • Read the opening, rebuttal and closing statements
  • Get a pen name and post your questions and comments to the debate's moderator
  • Cast your vote to determine the winning speaker

Interacting with the Debate Hall

Once inside the debate hall, you are encouraged to review speakers' statements and scroll through responses from other floor members and guest participants. All statements and comments are archived and can be viewed at any time.

You may also bring your influence to bear on the contest in one of two ways: either by commenting on the proceedings, or by casting a vote for your favourite speaker.


To vote, click the "Pro" or "Con" boxes above the bar of participants' comments. Votes will be tabulated immediately. You are free to change your vote at any time throughout the debate until the ballot box closes.


Sunday, January 13, 2008

Scapes: Participatory Reference

Abstract: Who said reference has to be one person, one librarian, one question? Can reference be a social activity? How can we truly put the user at the center of reference? How can we re-imagine reference as a learning activity where the reference librarian facilitates learning? David Lankes will focus on reference as a truly participatory process and how such a process can take advantage in the latest in web technologies.


Saturday, January 12, 2008

Data: Students + Facebook + Library Outreach

Data: Students + Facebook + Library Outreach

[University of Michigan Survey]
Posted December 15, 2007 /

If you could contact a librarian via Facebook or MySpace for help with your research, would you? If not, why?

The main impetus for this question comes from a current trend for libraries to create Facebook apps that allow OPAC searching and other library related functionality from within Facebook. There has also been a lot of discussion and experimentation with using Facebook for reference and outreach.

There were a total of 330 responses. This was a free-text entry field so responses were organized and coded into basic categories.

The Data:

Breakdown of coded responses: The data was cross-tabulated based on the respondent’s status to see if there were any trends in how they responded.

Responses by UM affiliation/status:

A total of 23% of respondents stated that ‘yes’ or ‘maybe’ they would be interested in contacting a librarian via these two social networking sites.

Undergrads had a slightly higher than average percentage of 34%.

Nearly half of the total respondents stated they would not be interested, but for various reasons - the biggest reason being that they feel the current methods (in-person, email, IM) are more than sufficient. 14% said no because they felt it was inappropriate or that Facebook/MySpace is a social tool, not a research tool.

Though this latter category does not represent a majority, these responses were the most emphatic. Of those who stated their reason as having to do with seeing Facebook/MySpace as a social thing and not a research thing, undergraduates and graduate students comprised the largest group.

Some of the interesting responses:

  • “Sure because its something that I check often and is quick and easy to use.”

  • “I wouldn’t, because I feel as if I can do most of the research on my own.”

  • “…facebook and myspace are very public sites…it’d be weird to contact a librarian that way.”

  • “No, facebook does not seem like a site I would use for school purposes. I don’t want librarians looking at my profile. Facebook is not for school, it’s for fun.”

  • “No, because you can already chat with them online through the library website and I wouldn’t want to contact a faculty member using my personal networking site.”

  • No. I would rather just send an email or go to the library and talk to them in person.”

So what can we learn from this? There is definitely some interest in using Facebook as a tool for more than just social interactions even though some perceive it as pretty weird. [snip]

And what’s the harm? We’re not talking about friending every student in your subject specialization ...; Were just talking about being where our users are, marketing our services, and trying not to be left in the dust.

Survey PDF Available


Wednesday, January 9, 2008

Facebook 101: What Librarians Need to Know

Facebook 101: What Librarians Need to Know

Laurie Bridges
Oregon State University

On May 24, 2007 Facebook founder and CEO, 23-year old Mark Zuckerberg, announced that Facebook would open up its platform for world-wide development. This meant that anybody anywhere could develop a Facebook application. As a result of this change Facebook has rocketed to the top of online social networking sites in just a few short months.

Currently the most popular applications are Top Friends ... Graffiti (lets you draw on your friends’ profiles), iLike (add music), Video (publish videos), and Fortune Cookie (daily fortune).

There are also several library applications including LibGuides, Librarian, and individual library catalogs. As more users join Facebook and more applications are developed for these users, it is important for librarians to have an idea of what Facebook is, how it works, and why it became so popular in such a short period of time.

In my presentation I will cover:

1) The history of Facebook

2) Overview of how Facebook changed on May 24th and what it means for the rest of the Web – (I’ll discuss the book “Wikinomics – How Mass Collaboration Changes Everything”)

3) Review popular applications

4) Review library/librarian applications.


PowerPoint Presentation


Tuesday, January 8, 2008

CIL2008 Workshop Survey: Facebook for Libraries & Networks


On April 10 2008, I will give a post-conference workshop on Facebook for Libraries & Networks.

The three-hour workshop will be held the morning after the conclusion of the Computers in Libraries 2008 conference in Arlington VA (April 7-9 2008) [Workshop 19]

[ ].

I would greatly appreciate your assistance in identifying the PRIMARY, SECONDARY, and TERTIARY Apps / Features / Functionalities that you believe should be at the core of a Facebook profile and which should be emphasized in my workshop.

In addition, I would greatly appreciate other suggestions relating to any aspect of Facebook and online social networking in general.

If at all possible, I would appreciate AT LEAST FIVE SUGGESTIONS for each question.

BTW: MOST questions require at least one (1) response.

Results from this survey will be used to create a related survey in which individuals will be able to indicate their personal preferences for each of the apps / features / functionalities elicited by this survey. [Stay Tuned]

The current survey is available at


Please complete this current survey by Friday ***February 1 2008***.

Thanks for your time and assistance.


Best Practices in Cooperative Reference: Reference and Social Networking

ALA Midwinter 2007, Philadelphia, PA.

Best Practices in Cooperative Reference: Reference and Social Networking

Saturday, January 12

1:30 – 3:30 PM

Hilton Salon A/B

Join us for a discussion of “Reference and Social Networking” with panelists Beth Evans (Brooklyn College), Stephen Francoeur (Baruch College) and David Lankes (Syracuse University).

Stephen Francoeur will explore how libraries are offering reference services via MySpace, Facebook, Twitter, and other social network sites and what the practical, legal, and theoretical implications are for answering questions in these environments.

Beth Evans will discuss how social networks such as MySpace provide the librarians at Brookyn College with opportunities to do virtual reference in unexpected ways in unexpected places. Whether it is answering a direct query, to pushing a snippet of unexpected, personalized, library instruction, to being a knowledgeable voice in the crowd, librarians can guide information seekers online who may have bypassed other methods of reaching their library or librarian.

Who said reference has to be one person, one librarian, one question? Can reference be a social activity? How can we truly put the user at the center of reference? How can we re-imagine reference as a learning activity where the reference librarian facilitates learning? David Lankes will focus on reference as a truly participatory process and how such a process can take advantage in the latest in web technologies.

Join us for this thought-provoking discussion!

Our panelists:

- Beth Evans is an associate professor and the electronic services specialist at the Brooklyn College Library. She has her MLS from Queens College of the City University of New York, an MA from Brown University and a BA from Brooklyn College, CUNY. She was named a Library Journal Mover and Shaker in 2007 for her work with the Brooklyn College Library on MySpace.
- Stephen Francoeur is an information services librarian and assistant professor at Baruch College. He regularly writes about reference issues on his blog, Digital Reference.

- R. David Lankes is director of the Information Institute of Syracuse, and an associate professor in Syracuse University's School of Information Studies. He was creator of the Virtual Reference Desk Project and has done extensive research into virtual reference.

Please RSVP for these events to confirm your attendance: []

Wednesday, January 2, 2008

WorldCat Facebook App Now Available


OCLC has created and recently made available a WorldCat Facebook App

WorldCat is the world's largest network of library content and services. WorldCat libraries are dedicated to providing access to their resources on the Web, where most people start their search for information.

What am I searching? lets you search the collections of libraries in your community and thousands more around the world. WorldCat grows every day thanks to the efforts of librarians and other information professionals.

With you can:

  • Search many libraries at once for an item and then locate it in a library nearby

  • Find books, music, and videos to check out* Find research articles and digital items (like audiobooks) that can be directly viewed or downloaded

  • Link to "Ask a Librarian" and other services at your library

  • Post your review of an item, or contribute factual information about it

WorldCat Facebook App Available At