Saturday, August 16, 2008

The Hyperlinked Society: Questioning Connections in the Digital Age

The Hyperlinked Society: Questioning Connections in the Digital Age

Joseph Turow and Lokman Tsui, Editors

Ann Arbor : University of Michigan Press, 2008

Cloth / 978-0-472-07043-5 / $70.00 ; Paper / 978-0-472-05043-7 / $24.95

Investigates the multi-faceted nature of hyperlinks and their consequences for commerce, communication, and civic discourse in the world of digital media.

"Links" are among the most basic---and most unexamined---features of online life. Bringing together a prominent array of thinkers from industry and the academy, The Hyperlinked Society addresses a provocative series of questions about the ways in which hyperlinks organize behavior online. How do media producers' considerations of links change the way they approach their work, and how do these considerations in turn affect the ways that audiences consume news and entertainment? What role do economic and political considerations play in information producers' creation of links? How do links shape the size and scope of the public sphere in the digital age? Are hyperlinks "bridging" mechanisms that encourage people to see beyond their personal beliefs to a broader and more diverse world? Or do they simply reinforce existing bonds by encouraging people to ignore social and political perspectives that conflict with their existing interests and beliefs?

This pathbreaking collection of essays will be valuable to anyone interested in the now taken for granted connections that structure communication, commerce, and civic discourse in the world of digital media.

"This collection provides a broad and deep examination of the social, political, and economic implications of the evolving, web-based media environment. The Hyperlinked Society will be a very useful contribution to the scholarly debate about the role of the internet in modern society, and especially about the interaction between the internet and other media systems in modern society."

Charles Steinfield, Professor and Chairperson, Department of Telecommunication, Information Studies, and Media, Michigan State University.

Joseph Turow is Robert Lewis Shayon Professor and Associate Dean for Graduate Studies at the Annenberg School for Communication, University of Pennsylvania, and author of nine books, including Niche Envy: Marketing Discrimination in the Digital Age and Breaking up America: Advertisers and the New Media World.

Lokman Tsui is a doctoral candidate at the Annenberg School for Communication, University of Pennsylvania. His research interests center on new media and global communication.



Introduction: On Not Taking the Hyperlink for Granted / Joseph Turow

Part 1: Hyperlinks and the Organization of Attention

Preface to Part 1

Structuring a Marketplace of Attention / James G. Webster

The Hyperlink as Organizing Principle / Alexander Halavais

Hyperlinking and the Forces of “Massification” / Philip M. Napoli

The Hyperlink in Newspapers and Blogs / Lokman Tsui

The Role of Expertise in Navigating Links of Influence / Eszter Hargittai

Google, Links, and Popularity versus Authority / Seth Finkelstein

Part 2: Hyperlinks and the Business of Media

Preface to Part 2

The Hyperlinked News Organization / Martin Nisenholtz

How Hyperlinks Ought to Change the Advertising Business /Tom Hespos

Hyperlinks and Marketing Insight / Stacey Lynn Schulman

Hyperlinking and Advertising Strategy / Eric Picard

From Hyperlinks to Hyperties / Marc A. Smith

Part 3: Hyperlinks, the Individual and the Social

Preface to Part 3

The Morality of Links / David Weinberger

Linked Geographies: Maps as Mediators of Reality / Stefaan G. Verhulst

Will Peasants Map? Hyperlinks, Map Mashups, and the Future of Information / Jeremy W. Crampton

The Social Hyperlink / Lada A. Adamic

Are Hyperlinks “Weak Ties”? / Markus Prior

What Is the Online Public Sphere Good For? / Matthew Hindman

Selected Bibliography

About the Authors


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