Wednesday, July 8, 2009

"Okay, This Is Just Too Weird": Identifying Outreach Opportunities In Facebook

Bietila, David / Edwards, Elizabeth / Issue Date: 4-Aug-2008

Citation: Bietila, D. & Edwards, E. (2008, August). “Okay, this is just too weird”: Identifying outreach opportunities in Facebook. Presented at A Reference Renaissance: Current and Future Trends, Denver, CO.


Abstract: The tremendous popularity of social networking sites like Facebook presents libraries with unique opportunities for reaching students. What many organizations fail to realize, however, is that the presence of professors, librarians, or parents in this social space is often perceived as intrusive, unwelcome, or just plain "weird". Researchers at a small university library decided to take a step back and ask a critical question: what do our students really want? That is, how do our students really use Facebook, and what part can the library play in this social environment?

The library literature provides some insights; many of these recommendations, however, are from the perspective of librarians and do not reflect students' expectations, experiences, or preferences. Researchers conducted a mixed methods study of students' use of Facebook, focusing on the intersection of students' academic and social lives in this platform. Results indicated that students are uncertain about the library and librarians using Facebook, but are willing to consider accessing the library through this platform in the right circumstances.

By listening to students' concerns and identifying standards for interaction, the researchers made recommendations for restructuring the library's Facebook initiatives. This panel will offer an overview of this study and its implications for library outreach efforts in Facebook. This panel will explore the conflict between the literature's best practices and students' expectations for library behavior in Facebook.

A discussion of the library's experiences in implementing and refining its Facebook campaign will facilitate a broader consideration of the opportunities social networking sites present for libraries.

PPT And Notes Available From


Slideshare Available At




Tuesday, July 7, 2009

The Founding of Facebook A Tale of Sex, Money, Genius and Betrayal

The Accidental Billionaires: The Founding of Facebook A Tale of Sex, Money, Genius and Betrayal / Ben Mezrich

Format: Hardcover, 272 pages / On Sale: July 14, 2009 /Price: $25.00 / ISBN: 978-0-385-52937-2 (0-385-52937-6)

Also available As: U
nabridged audio CD, Unabridged audiobook download and An eBook. /Tags: Provided LibraryThing


The high-energy tale of how two socially awkward Ivy Leaguers, trying to increase their chances with the opposite sex, ended up creating Facebook.Eduardo Saverin and Mark Zuckerberg were Harvard undergraduates and best friends–outsiders at a school filled with polished prep-school grads and long-time legacies. They shared both academic brilliance in math and a geeky awkwardness with women.Eduardo figured their ticket to social acceptance–and sexual success–was getting invited to join one of the university’s Final Clubs, a constellation of elite societies that had groomed generations of the most powerful men in the world and ranked on top of the inflexible hierarchy at Harvard.

Mark, with less of an interest in what the campus alpha males thought of him, happened to be a computer genius of the first order.Which he used to find a more direct route to social stardom: one lonely night, Mark hacked into the university's computer system, creating a ratable database of all the female students on campus–and subsequently crashing the university's servers and nearly getting himself kicked out of school.

In that moment, in his Harvard dorm room, the framework for Facebook was born.What followed–a real-life adventure filled with slick venture capitalists, stunning women, and six-foot-five-inch identical-twin Olympic rowers–makes for one of the most entertaining and compelling books of the year. Before long, Eduardo’s and Mark’s different ideas about Facebook created in their relationship faint cracks, which soon spiraled into out-and-out warfare. The collegiate exuberance that marked their collaboration fell prey to the adult world of lawyers and money.

The great irony is that while Facebook succeeded by bringing people together, its very success tore two best friends apart.The Accidental Billionaires is a compulsively readable story of innocence lost–and of the unusual creation of a company that has revolutionized the way hundreds of millions of people relate to one another.

Ben Mezrich, a Harvard graduate, has published ten books, including the New York Times bestseller Bringing Down the House. He is a columnist for Boston Common and a contributor for Flush magazine. [snip]



See Also

Facebook: The Movie / Forbes/com / Taylor Buley / 07.07.09, 08:20 PM EDT

Forbes has obtained Aaron Sorkin's screenplay about the founding of the social network.

BURLINGAME, Calif. -- Mark Zuckerberg's Facebook has become a major player on the glowing screen. Next stop? The big screen.

Sony Pictures and producer Scott Rudin are said to have contracted with Aaron Sorkin--writer of movies such as A Few Good Men and Charlie Wilson's War and for the television series West Wing and Sports Night--to write a script about the genesis of Facebook. Sorkin's script, dated May 28 and obtained by Forbes, is titled The Social Network.

It's the story of Zuckerberg, "a sweet-looking 19-year-old whose lack of any physically intimidating attributes masks a very complicated and dangerous anger." The storyline, which starts with Zuckerberg's girlfriend dumping him in a bar and ends with him adding her as a friend on his multibillion-dollar Web site, is said to be based on Ben Mezrich's The Accidental Billionaires: The Founding of Facebook. A Tale of Sex, Money, Genius and Betrayal. Mezrich's book is scheduled to go on sale later this month.

The 162-page script includes juicy dialogue between Zuckerberg and ConnectU founders Cameron Winklevoss, Tyler Winklevoss and Divya Narendrera. In 2004, ConnectU filed a lawsuit against Facebook, alleging breach of contract and unauthorized use of ConnectU's source code.


News Coverage

CHE /Wired Campus / Author Explores the Juicy Origins of Facebook / Jeff Young

BookTV / After Words / Interview

From BookExpo America in New York City ... .

Ben Mezrich recounts the creation of the social networking site, Facebook, in The Accidental Billionaires. Mr. Mezrich details the ascendancy of the website from its beginnings as a members-only service for Harvard University students to its current international status and profiles several of the principal players in the development of the site, including Facebook's current CEO Mark Zuckerberg..

Ben Mezrich discusses his book with A.J. Jacobs, editor at large at Esquire magazine ... .

  • August 8th at 10pm (ET)
  • August 9th at 9pm (ET)
  • August 10th at 12am (ET)
  • August 10th at 3am (ET)


"I'm Ready For My Close Up ...": Facebook - The Movie

Wednesday, April 29, 2009

SMW'09: Social Mobile Web / August 29 - 31 2009 / Vancouver, Canada

The mobile space is evolving at an astonishing rate. At present there are over 3.5 billion mobile subscribers worldwide and with continued advances in devices, services and billing models, the mobile web looks set to inspire a new age of anytime, anywhere information access. The inherent characteristics of mobile phones enable new types of interactions, e.g. mobile phones are personal to the individual, they are always on and always connected. And as such we are seeing a shift towards mobile devices for social mediated tasks.

The world is also witnessing an explosion in social web services. Online social networking sites such as Facebook and MySpace continue to experience huge increases in usage, with more and more users seeking novel ways of interacting with their friends and family.

In this workshop we are interested in the combination of these two exciting research spaces: the social web and the mobile space. We believe that the social mobile web is going to be a highly influential research area in the near future. As such this workshop will investigate the current state of the social mobile web.

Topics of interest to this workshop include (but are not limited to) the following:

  • Novel social interactions on mobile devices
  • Social mobile content sharing and distribution services
  • Context aware mobile services - beyond location based services
  • Social mobile search and social mobile browsing
  • User evaluations of social mobile services
  • Mobile user interfaces that incorporate social elements
  • Mobility and social networks
  • Models of mobile social behavior and mobile traces
  • Urban gaming, mobile mixed reality, etc.
  • Innovative social mobile applications

This workshop is targeted towards researchers working within the mobile web and social web spaces.

The deadline for papers is May 11th 2009 / Full details on paper submission are available.



Tuesday, April 7, 2009

Freedom To Surf: The Productive Benefits Of Workplace Internet Leisure Browsing

Freedom to Surf:
Workers More Productive
If Allowed to Use the Internet for Leisure

Media Release, Thursday 2 April 2009
University of Melbourne

Surfing the net at work for pleasure actually increases our concentration levels and helps make a more productive workforce, according to a new University of Melbourne study.

Dr Brent Coker, from the Department of Management and Marketing, says that workers who engage in ‘Workplace Internet Leisure Browsing’ (WILB) are more productive than those who don’t.

“People who do surf the Internet for fun at work - within a reasonable limit of less than 20% of their total time in the office are more productive by about 9% than those who don’t,” he says.


According to the study of 300 workers, 70% of people who use the Internet at work engage in WILB. Among the most popular WILB activities are searching for information about products, reading online news sites. [snip]

The attraction of WILB, according to Dr Coker, can be attributed to people’s imperfect concentration. “People need to zone out for a bit to get back their concentration. [snip]

" .... . Short and unobtrusive breaks, such as a quick surf of the internet, enables the mind to rest itself, leading to a higher total net concentration for a days work, and as a result, increased productivity.”

However Dr Coker says that it is important such browsing is done in moderation, as internet addiction can have the reverse effect.


“WILB is not as helpful for ... those who behave with internet addiction tendencies will have a lower productivity than those without.”

Multimedia Available

Broadcast Quality Video (approx 500mb+)

Dr Brent Coker Discussing Study

Note: an FTP client is recommended to download this footage.

>>>You Tube Video "Dr Brent Coker - 'Freedom To Surf'"<<<


An audio (MP3) file of this interview is available at


Dr Brent Coker /University of Melbourne / Dept of Management and Marketing



Link To Significant Portion of The Study Report

Freedom to Surf: The Productive Benefits of Workplace Internet Leisure Browsing (WILB)


Sunday, March 29, 2009

NYTimes: Facebook | Two Hundred Million And Counting ...

New York Times / March 29, 2009

Is Facebook Growing Up Too Fast? / By BRAD STONE

WHEN Facebook signed up its 100 millionth member last August, its employees spread out in two parks in Palo Alto, Calif., for a huge barbecue. Sometime this week, this five-year-old start-up, born in a dorm room at Harvard, expects to register its 200 millionth user.

That staggering growth rate — doubling in size in just eight months — suggests Facebook is rapidly becoming the Web’s dominant social ecosystem and an essential personal and business networking tool in much of the wired world.


By any measure, Facebook’s growth is a great accomplishment. The crew of Mark Zuckerberg, the company’s 24-year-old co-founder and chief executive, is signing up nearly a million new members a day, and now more than 70 percent of the service’s members live overseas, in countries like Italy, the Czech Republic and Indonesia. Facebook’s ranks in those countries swelled last year after the company offered its site in their languages.


Unlike search engines, which ably track prominent Internet presences, Facebook reconnects regular folks with old friends and strengthens their bonds with new pals — even if the glue is nothing more than embarrassing old pictures or memories of their second-grade teacher.


Facebook’s mission, he says, is to be used by everyone in the world to share information seamlessly. “Two hundred million in a world of six billion is tiny,” he says. “It’s a cool milestone. It’s great that we reached that, especially in such a short amount of time. But there is so much more to do.”


Uniting disparate groups on a single Internet service runs counter to 50 years of research by sociologists into what is known as “homophily” — the tendency of individuals to associate only with like-minded people of similar age and ethnicity.


Facebook is trying to teach members to use privacy settings to manage their network so they can speak discreetly only to certain friends, like co-workers or family members, as opposed to other “friends” like bosses or professional colleagues. But most Facebook users haven’t taken advantage of the privacy settings; the company estimates that only 20 percent of its members use them.


Internet evangelists say that when a technology diffuses into society, as Facebook appears to be doing, it has achieved “critical mass.” The sheer presence of all their friends, family and colleagues on Facebook creates potent ties between users and the site — ties that are hard to break even when people want to break them.


Friday, March 27, 2009

NPR: What's For Sale? Check Facebook

NPR / Weekend Edition Saturday / March 7, 2009

The social-networking juggernaut Facebook is out to change online classified ads, turning what are often flat and anonymous listings into something personal, interactive and social.

In the process, the Facebook marketplace could raise millions of dollars for charity.

Facebook first launched an online classified ad site nearly two years ago, but it didn't catch on. Today, when most people think of online classifieds, they think of craigslist or perhaps the local newspaper's Web site.

Craigslist alone brings in tens of millions of dollars, and analysts say it could bring in much more. Facebook views that market as a potentially new and sizeable revenue stream. It's especially attractive because Facebook, though wildly popular, doesn't turn a profit.

The company's new approach to classified ads is like Facebook itself — social and interactive. A company called Oodle designed the site and will manage it.

The software application allows you to easily sell something, give it away, ask for something or sell an item with the proceeds going to a nonprofit.




Sunday, March 22, 2009

Rome 2009 Seminar: Workshop Web 2.0 And Libraries

Workshop Web 2.0 And Libraries

6 marzo 2009, h.9.00-13.30
Università degli Studi Roma Tre (Facoltà di Architettura)
Aula Urbano VIII,
Via della Madonna dei Monti, 40 Roma

Web 2.0 has posed a number of challenges for the library and marks a transition within the library world in the way that services are delivered to users. In the course of this seminar, organised by CASPUR/CIBER in collaboration with AIB Lazio, AIDA, CILEA, FAO and University of Rome Three Library System we will seek to describe how libraries have responded to the opportunities offered by Web 2.0 applications and how organisations can best exploit the potential which Library 2.0 can provide.

Keynote speaker, Gerry McKiernan, will describe current trends and changing scenarios, while other speakers will describe how Library 2.0 features have been deployed with a special focus on the Italian context.

9.00 - 9.30 Greetings and Introduction/ Mary Joan Crowley, Università degli Studi di Roma "La Sapienza" [abstract] /[ppt]/[video]

9.30 - 11.00 / The Future of The Library / Gerry McKiernan, Iowa State University Library [abstract] / [ppt] 16M / [video]

11.00 - 11.30 / Coffee break

11.30 - 12.00 / Q&A

12.00 - 12.30 / "Italian Library 2.0?": One Question, Many answers / Bonaria Biancu, Università di Milano Bicocca [abstract]/[ppt] [survey results -In Italian] /[video]

12.30 - 13.00 / RSS As An Easier Alternative To OAI-PMH For Sharing Bibliographic Information / Valeria Pesce, FAO [abstract]/[ppt]

13.00 - 13.30 / Will Web 2.0 Ever Meet Library Catalogs? / Andrea Marchitelli, CILEA [abstract]/[ppt]/[video]

The key note speech by Gerry McKiernan will be delivered in English, the other presentations will be delivered in Italian.


Source [Italian]

Thursday, February 12, 2009

CHE: Social Networks For The Green Campus

Internal Communications at Washington State U. Go Paperless / Steve Kolowich / February 10, 2009

Washington State University has decided to go paperless for all internal communications on its four campuses, moving all memos, fliers, posters, and its weekly newspaper to cyberspace. “Experts have been predicting a transition to a paperless society for years,” wrote Elson S. Floyd, the university’s president, in a statement this afternoon. “Meanwhile, it seems that the piles of papers that cross our desks keep growing. We plan to reverse that trend.”

The decision, made official last month, comes amid an effort to trim $10-million from the university’s budget by June, with further cuts anticipated next year. [snip]

She also said that quitting paper cold turkey would encourage the university to to integrate Web 2.0 technologies—such as blogging and social networking—into its internal communications. “I’m sure we will find a lot of creativity spurred by this,” she said.


At the same time, “it is really exciting to deliver the news in a new format,” he added. “We have to learn to use the tools of the Web and Web 2.0 effectively.



BTW: During the breakout session at our Sustainability Symposium held earlier this week

I had planned to suggest that various interlinked university social networks be created to facilitate communication, coordination, and cooperation amongst/between various individual, departmental, and administrative efforts but thought that The Idea would be considered Too Radical …

Little Did I Know That WSU Would See The (Potential) Benefit of Social Networks For Its Green Initiatives [:-)]

Wednesday, February 11, 2009

Web 2.0 and Libraries / Seminar / Rome, Italy / March 6 2009

Web 2.0 and Libraries / Seminario di Aggiornamento

Università degli Studi di Roma Tre (Facoltà di Architettura) / Aula Urbano VIII / Via della Madonna dei Monti / 40 Roma / 6 marzo 2009 / h.9.00-13.30

Web 2.0 has posed a number of challenges for the library and marks a transition within the library world in the way that services are delivered to users. In the course of this seminar, organised by CASPUR /CIBER in collaboration with AIB Lazio, AIDA, CILEA, FAO and University of Rome Three Library System we will seek to describe how libraries have responded to the opportunities offered by Web 2.0 applications and how organisations can best exploit the potential which Library 2.0 can provide.

Keynote speaker, Gerry McKiernan, will describe current trends and changing scenarios, while other speakers will describe how Library 2.0 features have been deployed with a special focus on the Italian context.

9.00 - 9.30 / Greetings and Introduction / Mary Joan Crowley, Università degliStudi di Roma "La Sapienza"

9.30 - 11.00 / The Future of The Library / Gerry McKiernan, Iowa State University Library

11.00 - 11.30 / Coffee break

11.30 - 12.00 / Q&A

12.00 - 12.30 / "Italian Library 2.0?": One question, many answers / Bonaria Biancu, Università di Milano Bicocca

12.30 - 13.00 / Aggregated News and Events on Agriculture: AgriFeeds / Valeria Pesce, FAO

13.00 - 13.30 / Will Web 2.0 ever meet library catalogs? / Andrea Marchitelli, CILEA

The keynote speech by Gerry McKiernan will be delivered in English, the other presentations will be delivered in Italian

The Participatory Web: Web 2.0 and The Future of The Library

As characterized by Wikipedia, “‘Web 2.0’ describes the changing trends in the use of World Wide Web technology and web design that aim to enhance creativity, communications, secure information sharing, collaboration and functionality of the web[]

Such ‘participatory’ technologies include not only blogging (e.g. Blogger), photo-sharing (e.g. Flickr), social bookmarking (e.g. Delicious), but folksonomies (e.g., tagging), online social networks (e.g., Facebook), video-sharing (e.g., YouTube), and wikis (e.g., Wikipedia).

In this ... [presentation] we provide an overview of several significant Web 2.0 technologies and profile numerous examples of libraries worldwide that have implemented these interactive technologies in their efforts to enhance collaboration and communication with their respective communities.


Free / Pre-registration Required

Facebook EVENT Page

This Seminar has been organized by Paola Gargiulo (CASPUR), Andrea Marchitelli (CILEA) and Imma Subirats (FAO of the United Nations)


While I will profile The Usual Web 2.0 Suspects in my presentation, I am also interested in promoting newer/emerging Web 2.0 technologies as well, and would appreciate Any and All Suggestions; Library implementations would be of special interest.

In addition to implementations by U.S. libraries, I am particularly interested in Web 2.0 implementations by libraries in non-U.S. regions (e.g., Africa, Asia, Australia, Canada, Europe, Latin America, Oceania, etc.)

>>Please Post Your Suggestions As A Comment To This Posting<<




NOTE \ This Is A Shockwave Flash File / NOTE


[We Conclude With A Profile Of Discussion Of WebQubed –
The Mixed And Mashed Web / MixedUp Web



>> The Quantum Web <<

Our Vision Of The Future Of The Web After WebQubed.

Given The Recent Article/Report About The Map Of Knowledge

I Don’t Think That _The Quantum Web_ Is That Far-Out … [:-)]

!!! I Wish To Thank :The Seminar Sponsors - CASPUR /CIBER AIB Lazio, AIDA, CILEA, FAO And University of Rome Three Library System For Their Support


The Seminar Organizers - Paola Gargiulo (CASPUR), Andrea Marchitelli (CILEA)

and Imma Subirats (FAO of the United Nations)

For The Opportunity To Present !!!]


An Extended Version Of This Presentation Was Given At The

David Lubin Memorial Library

The Food And Agriculture Organization Of The United Nations (FAO)

On March 5 2009

I Wish To Thank

Margaret Zito ( Director)


Jessica Mathewson (Reference)


Imma Subirats (IT)


Their Hospitality / Generosity

And For

The Opportunity To Present !!!

Saturday, February 7, 2009

Five Years Of Facebook

Weekend Edition Saturday, February 7, 2009

Scott Simon speaks with NPR's Social Media Strategist Andy Carvin about Facebook's fifth anniversary, and how social networking has changed how we use the Internet. (03:00)


Friday, February 6, 2009

Meebo Now Includes Chat From Facebook

NYTimes / Bits / February 5, 2009 / 5:04 pm /Instant Messaging Site Meebo Adds Facebook Chat / By Brad Stone

For Internet users whose instant messaging proclivities span numerous systems -– AOL’s AIM, Yahoo Messenger and Microsoft Messenger, for example -–
Meebo is a hugely useful tool.

Since 2005, the Mountain View, Calif., company has let people log into multiple messaging systems at the same time from within a Web browser. It’s much easier than opening up the desktop software programs of several IM systems and logging into them all at once.

Today, Meebo is getting even more useful, adding the popular Facebook Chat to the list of instant messaging systems it supports. [snip]

The move is interesting for a number of reasons. First, it sheds a little more light on how developers will be using Facebook Connect, which the company hopes to use to magnify Facebook’s influence across the Internet. For now, Meebo users will be able to conduct instantaneous text chats with their Facebook friends off the social network, and to browse the status updates of all their Facebook friends.

But subsequent versions of the integration with Facebook could let Meebo users see some of their friend’s Facebook profile information, publish stories into their news feeds on Facebook, or update their Facebook status remotely, ... [snip]

The move also underscores just how pervasive IMing with friends and colleagues is becoming, and how it is spreading out and being threaded directly into the fabric of the Web. An Internet user’s list of friends used to sit inside an instant messaging software program – something users opened each time they turned on their computer. Now people are forging connections across the Web, and the idea of listing all your friends in a software silo almost seems quaint. [snip]



Saturday, January 24, 2009

Facebook As A Social Search Engine And The Implications For Libraries ...

Facebook as a social search engine and the implications for libraries in the twenty-first century / Mark-Shane Scale

Library Hi Tech / 2008 / 26 (4) / pp. 540 - 556 / DOI: 10.1108/0737883081092088


The primary objectives of this research paper are to explore the concept of social search, evaluate the performance of Facebook as a social search engine, and to understand the relationship between social networking sites (SNS) and social search. The author's intention is to examine the possibility that Facebook presents as the future of on-line search and the implications for libraries.


This study reviews the literature on SNSs, Facebook studies, and the concept of social search. It then explores Facebook as a social search engine through participant observation, personal experience and experiment. [snip]


Facebook as a people search engine, yields irrelevant results in response to search queries for unknown persons or groups. Facebook may also fail to provide timely and relevant results when attempting to get information from persons with whom the user has a weak relationship. [snip]

The findings are relevant for library and information science academics and professional practitioners.


The author provides an approach for evaluating the quality of information retrieval in social search using the traditional information retrieval evaluation methods of library and information scientists. [snip]

Select References

1. Arrington, M. (2007), "People search business just got more complicated as Facebook enters market", TechCrunch

3. Bennett, J. (2007), "What you like: the goal of social search is to combine Facebook's personal touch with Google's speed", Newswee

6. Buck, R. (2007), "Social search: what it is and why it's not going away", TechNewsWorld

7. Charnigo, L., Barnett-Ellis, P. (2007), "Checking out the impact of a digital trend on academic libraries", Information Technology and Libraries, Vol.26, No. 1, pp 23-34

9. De Rosa, C., Cantrell, J., Havens, A., Hawk, J., Jenkins, L., Gauder, B., Limes, R., Cellentani, D. (2007), Sharing, Privacy and Trust in Our Networked World: A Report to the OCLC Membership

13. Ellison, N.B., Steinfield, C., Lampe, C. (2007), "The benefits of Facebook ‘friends’: social capital and college students' use of online social network sites", Journal of Computer-Mediated Communication, Vol.12, No. 4,

17. Fox, V. (2007), "Searching for people in all the new social places", Information Today, Vol.24, No. 8, pp 25-

18. Harder, G. (2006), "Connecting the dots: social software and the social nature of libraries", Feliciter, Vol.52, No. 2, pp 54-5

19. Jin, Y., Ishizuka, M., Matsuo, Y. (2008), "Extracting inter-firm networks from the world wide web using a general-purpose search engine", Online Information Review, Vol.32, No. 2, pp 196-210

20. Jones, H., Soltren, J.H. (2005), "Facebook: threats to privacy"

23. Levy, S. (2007), "Facebook grows up", Newsweek, pp 41-

25. Mathews, B. (2007), "Online social networking", Library 2.0 and Beyond: Innovative Technologies and Tomorrow's user,

26. Raskin, R. (2006), "Facebook faces its future", Young Consumers, Vol.7, No. 2, pp 56-8

30. Sadeh, T. (2007), "Time for a change: new approaches for a new generation of library users", New Library World, Vol.108, No. 7/8, pp 307-16

31. Sharma, D. (2007), "Social search guide: 40+ social search engines",

32. Sherman, C. (2006), "What's the big deal with social search?", Search Engine Watch

34. Spink, A., Jansen, B.J., Pedersen, J. (2004), "Searching for people on web search engines", Journal of Documentation, Vol.60, No. 3, pp 266-78

38. Tancer, B. (2008), "Is Facebook the future of search?", Times,

39. Taylor, P. (2008), "Two faces of people search",

41. Watts, D.J., Dodds, P.S., Newman, M.E.J. (2002), "Identity and search in social networks", Science, Vol.296, No. 5571, pp 1302-

42. Yadav, S. (2006), "Facebook: the complete biography", Machable

Thursday, January 22, 2009

Horizon Report 2009

Horizon Report 2009 Profiles Six Key Emerging Technologies for Higher Education

Today the
New Media Consortium (NMC) and the EDUCAUSE Learning Initiative (ELI) jointly released the 2009 Horizon Report at the ELI Annual Meeting in Orlando, Florida. The annual Horizon Report describes the continuing work of the NMC’s Horizon Project, a research-oriented effort that seeks to identify and describe emerging technologies likely to have considerable impact on teaching, learning, and creative expression within higher education. A collaboration between the NMC and ELI, the 2009 Horizon Report is the sixth in the annual series.

Each year, the Horizon Report describes six areas of emerging technology that will have significant impact on higher education within three adoption horizons over the next one to five years. “Campus leaders and practitioners alike use the report as a springboard for discussion around emerging technology,” noted Larry Johnson, chief executive officer of the NMC. “Over the six years that the report has been published, the impact on technology planning and discussions on campuses has been substantial. Now with six years of data to consider, we continue to look back at the overarching trends over time. What we see is that there are several long-term, conceptual themes that have affected, and continue to affect, the practice of teaching and learning in profound ways.” More than 75,000 copies of the 2008 Horizon Report were distributed in print and electronically last year.

According to EDUCAUSE President Diana Oblinger, “Learning, discovery, and creative expression are fundamental to higher education. Technology can help in each of those areas. But our community wants to know which emerging technologies are best for what uses. And, what examples demonstrate their potential? The Horizon Report addresses those critical questions.”
In defining the six selected areas for 2009 — mobile devices, cloud computing, geo-everything, the personal web, semantic-aware applications, and smart objects — the project tapped into an ongoing discussion among knowledgeable individuals in business, industry, and education, as well as published resources, current research and practice, and the expertise of the NMC and ELI communities. The Horizon Project’s Advisory Board probes current trends and challenges in higher education, explores possible topics for the report, and ultimately selects the technologies to be profiled.

To create the 2009 Horizon Report, the 45 members of the 2009 Advisory Board engaged in a comprehensive review and analysis of research, articles, papers, and interviews; discussed existing applications and brainstormed new ones; and ultimately ranked the items on the list of more than 80 technologies that emerged for their potential relevance to teaching, learning, and creative expression. The 2009 Advisory Board included representatives from eight countries — the United States, Australia, Brazil, Canada, China, Finland, Spain, and the United Kingdom. Board members conducted most of their work online during the fall of 2008 using a variety of collaboration tools, including a special wiki dedicated to the project.

The 32-page 2009 Horizon Report is available at no charge and has been released with a Creative Commons license to facilitate its widespread use, easy duplication, and broad distribution.



Table of Contents

Executive Summary

■ Technologies to Watch
■ Key Trends
■ Critical Challenges
■ The Horizon Project

Time-to-Adoption: One Year or Less


■ Overview
■ Relevance for Teaching, Learning, Research, or Creative Expression
■ Examples
■ For Further Reading

Cloud Computing

■ Overview
■ Relevance for Teaching, Learning, Research, or Creative Expression
■ Examples
■ For Further Reading

Time-to-Adoption: Two to Three Years


■ Overview
■ Relevance for Teaching, Learning, Research, or Creative Expression
■ Examples
■ For Further Reading

The Personal Web

■ Overview
■ Relevance for Teaching, Learning, Research, or Creative Expression
■ Examples
■ For Further Reading

Time-to-Adoption: Four to Five Years

Semantic-Aware Applications

■ Overview
■ Relevance for Teaching, Learning, Research, or Creative Expression
■ Examples
■ For Further Reading

Smart Objects

■ Overview
■ Relevance for Teaching, Learning, Research, or Creative Expression
■ Examples
■ For Further Reading


2009 Horizon Project Advisory Board

Source and Full Text Available At


[] CommentPress / Web version


[] (53:44)

News Coverage

'Horizon Report' Names Top Technology Trends to Watch in Education / Steve Kolowich / The Chronicle of Higher Education / Wired Campus



Horizon Report 2008: The Video


The Horizon Report 2008: Social Operating Systems


Horizon Report 2007: Social Networking


Tuesday, January 20, 2009

Dissertation: Social Networking Sites and the Surveillance Society / Christian Fuchs

Social Networking Sites and the Surveillance Society. A Critical Case Study of the Usage of studiVZ, Facebook, and MySpace by Students in Salzburg in the Context of Electronic Surveillance / Fuchs, Christian. 2009. Salzburg / Vienna: Research Group UTI. ISBN 978-3-200-01428. 145 pp.

studiVZ, Facebook. MySpace: First study on social networking sites in Austria

674 students from Salzburg participated in the study that was conducted by the eTheory Research Group (University of Salzburg, ICT&S Center). 88.3% of the respondents use studiVZ, 39.5% Facebook, 15.9% MySpace, 9.0% Xing, 7.4%Lokalisten. Each of 61 other social networking sites (SNS) is used by less than 1%. Study author associate professor Christian Fuchs: "There are indications for a strong economic concentration in the area of social networking sites. On the one hand concerning usage, but as a consequence on the other hand also in relation to profits that are made by advertising".

59.1% of the respondents see the maintenance of social contacts as the biggest advantage of SNS, 55.7% say that economic and political surveillance is the greatest risk. Fuchs: "Students are very aware of the massive collection of personal data on these platforms, they use them nonetheless because of the expected communicative advantages. This does not mean that they are incautious, but that there is a structural lack of alternative platforms. Non-commercial, non-profit SNS do not have to evaluate data for personalized advertisements, therefore the probability of surveillance and data abuse decreases. But such platforms are currently hardly existent or completely unknown, therefore young people – the main usage group of social networking sites – have to rely on commercial service providers that collect, store, and evaluate personal data in order to accumulate profits by targeted advertising".

81.8% of the respondents have little knowledge about concrete data surveillance in Europe (e.g. the Data Retention Directive or the Austrian Security Police Act). But 67.4% have a critical standpoint towards surveillance. 88.7% of the studiVZ users have good or very good knowledge about what happens with their data on the platform. The same is true for only 35.9% of Facebook users and 22.6% of MySpace users. Fuchs: "Students are generally critical towards surveillance, but they only have little concrete knowledge about the existing political regulations. Users' rather high degree of knowledge about studiVZ and their rather critical information behaviour on this platform, contrast with knowledge and information behaviour on Facebook and MySpace. This can be explained by the change of the terms of use that studiVZ undertook at the beginning of 2008 and that introduced targeted advertising. The introduction was accompanied by a self-organized information campaign that students conducted on the platform and public discussions that presented studiVZ as the 'sniffleVZ' (=SniffleDirectory). This campaign can be interpreted as a form of fragmented public. Its success was very limited. Nonetheless it has resulted in the fact that many students have read the new terms of use and have opted out of standard advertising options, which was not the case on other platforms".

The study recommends that citizens see commercial Internet platforms that store and evaluate personal data generally critically and that by establishing special consumer protection websites it could be documented in the public, which rights in dealing with personal data such platforms obtain by their terms of use and their privacy terms. Christian Fuchs: "There are many examples for how affected citizens try surveilling the surveillors with the help of websites. This can pose a certain degree of protection by making use of public information, but also has limits because the basic problem is that we live in times, in which on the one hand there are strong commercial interests in data collection and data evaluation and on the other hand after 9/11 continuously more political steps have been taken for creating surveillance societies. These are political-economic problems, not technological ones".

The expertise of the study will be part of the Europe-wide research project "Living in Surveillance Societies" of the European Science Foundation, in which Christian Fuchs represents Austria in the management committee.

Priv.Doz. Dr. Christian Fuchs
Universität Salzburg
ICT&S Center
Sigmund Haffner Gasse 18
5020 Salzburg
+43 662 8044 4823



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Brazil (The Film)


Monday, January 19, 2009

Dissertation: Taken Out of Context : American Teen Sociality in Networked Publics / danah boyd

Taken Out of Context: American Teen Sociality in Networked Publics / by danah michele boyd

A dissertation submitted in partial satisfaction of the requirements for the degree of Doctor of Philosophy in Information Management and Systems and the Designated Emphasis in New Media in the Graduate Division of the University of California, Berkeley / Fall 2008 / 406 pp.


As social network sites like MySpace and Facebook emerged, American teenagers began adopting them as spaces to mark identity and socialize with peers. Teens leveraged these sites for a wide array of everyday social practices—gossiping, flirting, joking around, sharing information, and simply hanging out. While social network sites were predominantly used by teens as a peer-based social outlet, the unchartered nature of these sites generated fear among adults. This dissertation documents my 2.5-year ethnographic study of American teens’ engagement with social network sites and the ways in which their participation supported and complicated three practices—self-presentation, peer sociality, and negotiating adult society.

My analysis centers on how social network sites can be understood as networked publics which are simultaneously (1) the space constructed through networked technologies and (2) the imagined community that emerges as a result of the intersection of people, technology, and practice. Networked publics support many of the same practices as unmediated publics, but their structural differences often inflect practices in unique ways. Four properties—persistence, searchability, replicability, and scalability—and three dynamics—invisible audiences, collapsed contexts, and the blurring of public and private—are examined and woven throughout the discussion.

While teenagers primarily leverage social network sites to engage in common practices, the properties of these sites configured their practices and teens were forced to contend with the resultant dynamics. Often, in doing so, they reworked the technology for their purposes. As teenagers learned to navigate social network sites, they developed potent strategies for managing the complexities of and social awkwardness incurred by these sites. Their strategies reveal how new forms of social media are incorporated into everyday life, complicating some practices and reinforcing others. New technologies reshape public life, but teens’ engagement also reconfigures the technology itself.

Table of Contents

Chapter 1: Introduction

1.1. My Project
1.1.1. Dissertation Organization

1.2. The Social Construction of Teenagers
1.3. Technology and Change
1.4. Locating Networked Publics
1.4.1. Public and Publics
1.4.2. Teenagers and Publics
1.4.3. Publics, Networked
1.5. The Structure of Networked Publics
1.5.1. Properties of Networked Publics

1.5.2. New Dynamics Resulting from Networked Publics

Chapter 2: Choose Your Own Ethnography

2.1. Ethnography in Context
2.1.1. Ethnography and the Internet

2.1.2. Networked Ethnography
2.2. My Field Site in and of Networks
2.2.1. From Youth to American Teenagers
2.2.2. From Networked Publics to MySpace and Facebook
2.2.3. From the United States to Teens’ Homes and IHOP
2.2.4. Locating Myself in My Field Site......

2.2.5. An Imperfect Field Site
2.3. My Data
2.3.1. Online Data and Observation

2.3.2. Interviews
2.3.3. Fieldwork in Less Structured Environments

2.3.4. External Data
2.3.5. Complexities of Online Data
2.4. Analyzing Relationships and Technology

Chapter 3: Social Network Sites and Social Media

3.1. The Rise of Social Network Sites
3.1.1. MySpace and Teens
3.1.2. Facebook and Teens
3.1.3. By the Numbers and in Practice
3.2. Participation in Context
3.2.1. Negotiating Multiple Communication Channels

3.2.2. Teen vs. Adult Social Media Practices

Chapter 4: Writing Oneself into Being

4.1. Locating Identity
4.2. Writing Identity into Being Online

4.3. The Art of Profile Creation and Management
4.3.1. Techniques for Self-Presentation
4.3.2. Bedroom Culture and Fashion

4.3.3. Varying Degrees of Participation
4.4. Self-Presentations in Context
4.5. Performing Falsehoods—Deception, Play, or Control?
4.5.1. Motivations for Providing Inaccurate Information

4.5.2. Legal and Technical Limitations
4.5.3. Safety through Inaccuracy
4.6. Controlling Access: Public or Private?
4.7. Managing Identity in Networked Publics

Chapter 5: Friendship, Status, and Peer Worlds

5.1. Peer Relations and Teen Friendship
5.2. Pressure to Participate: Signing Up and Opting Out
5.2.1. Pressure to Join
5.2.2. Failure to Engage
5.3. MySpace vs. Facebook: Social Categories and Networked Turf
5.3.1. Adoption Practices
5.3.2. Distinctions and Social Categories
5.3.3. Reinforcing Offline Social Categories
5.3.4. Status and Digital Fashion
5.4. Public Displays of Connection and Status

5.4.1. Strategies for Friending
5.4.2. Hierarchies of Friends
5.5. Status Battles and Peer Dramas

5.6. Peer Sociality in Networked Publics

Chapter 6: Power and Control

6.1. Social and Structural Controls
6.2. Contemporary Adult-Teen Dynamics
6.2.1. Household Dynamics
6.2.2. Engaging with Teachers, Youth Pastors, and Other Trusted Adults
6.3. Fears and Moral Panics
6.3.1. The MySpace Moral Panic
6.3.2. Teen Responses to a Culture of Fear

6.4. Access, Privacy, and Control
6.4.1. Restricting Access and Mobility

6.4.2. Limiting Privacy
6.4.3. Network Effects of Control
6.5. In the Pursuit of Freedom

Chapter 7: Lasting Impressions

7.1. Lessons from the Everyday Lives of Teens
7.2. The Significance of Publics
7.3. The Future of Networked Publics


Appendix 1: Brief Descriptions of Teens
Appendix 2: Features and Functionality
Appendix 3: Creative Commons License



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