Friday, March 27, 2009

NPR: What's For Sale? Check Facebook

NPR / Weekend Edition Saturday / March 7, 2009

The social-networking juggernaut Facebook is out to change online classified ads, turning what are often flat and anonymous listings into something personal, interactive and social.

In the process, the Facebook marketplace could raise millions of dollars for charity.

Facebook first launched an online classified ad site nearly two years ago, but it didn't catch on. Today, when most people think of online classifieds, they think of craigslist or perhaps the local newspaper's Web site.

Craigslist alone brings in tens of millions of dollars, and analysts say it could bring in much more. Facebook views that market as a potentially new and sizeable revenue stream. It's especially attractive because Facebook, though wildly popular, doesn't turn a profit.

The company's new approach to classified ads is like Facebook itself — social and interactive. A company called Oodle designed the site and will manage it.

The software application allows you to easily sell something, give it away, ask for something or sell an item with the proceeds going to a nonprofit.




No comments: